Jingdong Announces New Strategy Of Reconstructing Open Platform New Strategy Implemented In October 1St

Recently,

Yan Xiaobing, vice president of the group and President of home appliances division, announced the new strategy of "reinventing the new mode of open platform". The goal is to rebuild a "Jingdong home appliance" through three years.

It is reported that Jingdong will upgrade on the basis of two models of home appliance and third party platform in the future, introduce the official flagship store of enterprise brand under the new standard, let the platform sellers carry out independent pricing and free marketing; at the same time, it will promote the regional franchised shop development to ensure the logistics time of the household appliances in three days. In service, the Jingdong will also implement the stricter brush and sale penalty mechanism, and carry out the payment policy in the case of disputes between merchants and consumers.

In the traditional open platform e-commerce mode, although different scale, different regional enterprises,

The channel merchants have the opportunity to contact consumers and conclude pactions, but there are also many problems. For example, some e-commerce platforms force merchant products to enter their warehouses, forcing businesses to fight price wars, to guide their own platforms, or to advertise. Besides, the sale of second-hand refurbishing machines and so on are also common occurrences, which have caused two-way damage to businesses and consumers.

Yan Xiaobing said the new "official flagship store" will be different from the traditional platform.

It must be directly operated by the manufacturer, and the commodities it operates requires to cover all the commodities under the brand line.

The regional store is a key strategy to solve the logistics and service problems, especially the strategy that must be served within three days will solve the biggest problem of the open platform in the past -- Logistics Service timeliness.

After the implementation of these new platform policies in October 1st, it is expected not only to enhance the shopping experience for consumers, but also to provide a sustainable and healthy business platform for home appliance enterprises and platform businesses.

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