The Stock Price Dropped 20% In The Two Quarter, And Skech Had Mixed Feelings.

Record sales but stock prices plunged 20%. What happened to Cage's two quarter?

In July 19th, Cage released two quarter earnings. Sales increased by 10.6% to $1 billion 134 million, but the profit of $45 million 300 thousand dropped 23.9% compared to the same period last year, which did not meet Wall Street's expectations. But management said at a conference call that they were willing to sacrifice pre tax profits for growth.

Affected by this, Cage shares fell 20.99% to 26.27 dollars the next day, while Wells Fargo Bank ranked the same as Cage, but many agencies still maintained a buying rating.

As of 23 July, U.S. stocks closed, and Cage's stock price was $27.32.

Skech's mixed feelings in the two quarter were mixed.

On the one hand, the new second quarter sales record of $1 billion 134 million was in line with expectations, prompting sales in the first half to reach $2 billion 380 million.

"The second quarter results are the result of our product and marketing efforts, as well as our continuous efforts to find global opportunities," said Skechers CEO Robert Greenberg. "With the revival of the retro appearance tide and Skechers D", we have become the leader of footwear trends. Through correct products and marketing, we believe that we have the opportunity to further develop the brand and continue to occupy the market share. As we continue to achieve strong growth overseas, we are investing in international business in new and mature markets. "

In the two quarter, Cage's international wholesale business sales increased by 24.9%. At the retail level, the global revenue of Direct stores increased by 12.8%, and the sales volume of global outlets increased by 4.5%, of which the same store sales increased by 2.2% and the same store sales increased by 11.3%.

International wholesale and retail accounts for 51.6% of Cage's total sales. market The retail network is now extended to 2715 stores, including 12 stores owned by the company and 107 third party stores.

Due to the strong international wholesale and international retail business, gross margin increased by 1.8 percentage points to 49.4% over the same period.

Skechers COO David Weinberg. "Our largest international market, Canada, China, Korea, Germany, India and the United Kingdom, achieved two digit sales growth in the second quarter, which proves our global strategy. In addition, China shipped about 5 million 600 thousand pairs during the period, setting a new record for the quarter. "

But the bad news is that the profit of US $45 million 300 thousand has dropped by 23.9% compared with last year. This has been affected by the increase in sales and administrative expenses.

This cost of up to 485 million US dollars accounted for 42.5% of sales and 3.2 percentage points higher. This includes an increase of $14 million 100 thousand in sales costs due to the increase in international advertising. As the company continues to establish its international brand image and direct consumer oriented channels, general and administrative expenses have increased by $65 million 600 thousand. The general and administrative expenses of China increased by US $29 million 400 thousand to support continued expansion, including support for upcoming single day activities, as well as 11 million 700 thousand US dollars related to Skechers stores owned by 54 global companies, 12 of which opened in the second quarter. Administrative expenses also include $19 million 800 thousand related to company and domestic costs, of which $7 million is used to increase domestic warehousing and distribution costs, and $6 million 200 thousand is spent on legal fees.

Earnings per share of 29 cents are also far below analysts' expected earnings of 41 cents per share in the second quarter.

As a result, the growth in the second quarter was partly offset by a decrease of 7% in domestic wholesale business and a decrease of 6.1% in international distribution business.

China market The growth of stocks has also worried Wall Street.

"As expected, although our core business is still robust, the number of domestic wholesales decreased in the current quarter. Our international distributor business has also declined in number, but it has outperformed its original expectations. Looking forward to the future, we believe that domestic wholesaling and international distributor business will show a positive trend in the second half of the year. Our concern for the second half of 2018 is to continue to develop our international business while maintaining our strength in the US, "David Weinberg said.

The company expects sales in the third quarter to be between $1 billion 200 million to $1 billion 225 million, lower than expected $1 billion 260 million, and earnings per share of 50 cents to 55 cents, down from analysts' expected 67 cents.

Cage's stock price has risen sharply for a long time. In October 20, 2017 of last year, the stock price of Cage rose by 41.45% in the three quarter.

In April 17th this year, Cage's stock price hit a record high of $43.08, but three days after releasing a quarterly report, its stock price plummeted by 27.04%.

After the two quarterly report this year, Cage's share price fell to 20.99%. In July 31, 2015, Skech stood at a record high of $54.53 for the two quarter of 54.53.

Cage's stock price has reached $43.08 this year, with a minimum of $23.8. In July 23rd, Citibank maintained Cage's rating as a buy. The latest target price was $35.