How Can Semir Turn Over Thousands Of Shops?

Clothing, food and housing are the basic needs of human existence nowadays. After solving the problem of food and clothing, clothing has always been the top priority. Clothing has become a symbol of people's personality. The clothing industry is one of the traditional pillar industries in our consumption industry. Clothing was only designed to complete the civilized and isolated single garments in the 80s. It manifested individuality, pursuit of comfort and sense of design in twenty-first Century.

There was a rural youth in Wenzhou who went to Hongkong to visit the household appliance industry with the village head. After returning to Wenzhou, he founded the household appliances in Ouhai. He was 31 years old. Later, he spotted the market prospect of the clothing industry. He wanted to learn from Giordano, and became a clothing enterprise. He gave up the electrical appliance company and founded Semir dress. He was Qiu Guang and he.

Textile and clothing are traditional industries in China. There are both just needs and beautiful pursuit. Qiu believes that clothing is not in the stage of sunset industry, but is in an upward stage.

Semir seized the opportunity to enter the market before being occupied by other clothing brands in the domestic market. The stereoscopic channels such as physical stores, shopping malls, and outlets have widened the path for Semir's sales and opened up a larger market, so that the size and market of the domestic market basically spread the shape of Semir.

Times have been changing, consumption has been upgrading, and people's lifestyles are constantly changing.

At the beginning of her career, Qiu Guang and she always had a beautiful vision of "Semir with your life", hoping to find in Semir's brand community that customers can find clothes from every age group from kindergarten to old age.

There are a lot of private enterprises in Wenzhou. It can be said that Wenzhou is the birthplace of China's private economy, and the emergence of private enterprises has created a group of enterprisers with courage and courage, and has made great contributions to the economic and social development of Wenzhou.

There are many uncertain factors in the current market environment, but what remains the same is that consumers are the clothes and parents of everyone in the enterprise. All of them should be centered on the needs of consumers and strengthen the study of consumers in order to get the recognition of consumers in order to achieve steady development in the rapidly changing market.

Qiu Guang and Semir have been leading a series of reforms, made great efforts in the electronic business platform, and attracted the attention of consumers with cost-effective strategies. They have gained a large number of customers in the electronic business platform, and the turnover in the electronic business platform is increasing.

The results showed that Semir's gross profit showed a downward trend. Semir explained that the larger expenditure was mainly due to increased investment in R & D costs, improved staff salaries, and the development and expansion of e-commerce business, resulting in a larger cost increase.

But Semir's road was not smooth. A large number of inventory led Semir to be quickly suppressed by the fast fashion enterprises, but unexpectedly discovered that its children's branded Barbara sales were growing rapidly. So it was committed to developing Barbara and turned it into a high-end clothing brand for civilian children. Then balbala's sales volume has not been let Qiu Guang and disappointment go all the way.

Sales of children's wear brands represented by Barbara, Semir, grew very fast, and sales of online channels soared. According to the results, the sales of children's clothing increased to 2 billion 870 million yuan in the first half of 2018, an increase of twenty-seven point seven percent compared to that before 2018.

The increase in sales of children's clothing is not accidental. The release of the two child policy has brought the children's clothing to spring. It happens that Semir is just the first clothing enterprise to brand the children.

The outside world is even more appreciable about the business of Semir children's clothing. Relevant people have found that, because of the strong brand strength and the leading position in the offline market, balbala is vigorously developing online sales, while the channel business can still get the proceeds and is willing to follow Baraba's development.

In recent years, Semir has constantly expanded its horizons, promoted the strategy of internationalization and integrated the resources of internationalization, so as to promote the overall upgrading of the industry.

Enhancing consumer awareness and standing at the consumer's standpoint to see the development of enterprises will play a positive role in promoting the development of enterprises and enhance their strategic awareness. Only when we have a highly forward-looking thinking and vision can we seize the opportunities of the times in a timely manner and maintain stable long-term sustainable development.

It is also very important to enhance the sense of innovation, because if an enterprise stays in place, other enterprises are always moving forward, which means that the enterprise is regressing, so innovation is the driving force for an enterprise to go forward, and internationalization thinking is also essential. It should not be confined to the comfort of the domestic market, so we should see the opportunity and expand the market in time.

Most of Semir's revenue depends on children's clothing business coming from behind, but this is far from the original intention of Qiu Guang and people of all ages to buy suitable products for Semir. Can Semir adjust its strategy to balance its development?

Let's wait and see.