After 90 Years Of Rain, The Wind And Rain Lasted For Half A Year To 3 Billion 600 Million Yuan.

Speaking of sports shoes, what is the first thing you think of is Adidas or Nike, or the Anta and Lining who are popular with Chinese products. But do you really know China's "shoe king"?

China's "shoe king" after more than 90 storms

The predecessor of Huili was the Yichang rubber articles factory founded by Liu Yongkang and Shi Zhishan. It was founded in 1927, but the journey was not very good. From 1927 to 1933, enterprises experienced many storms and even went bankrupt at one point.

Maybe there was no way out. In 1934, Yichang rubber factory was revived. At that time, Xue Mingsan, manager of rubber factory, realized that a new brand must be able to represent the image and culture of the company.

In the end, the "WARRIOR" designed by Yuan Shusen of Academy of Fine Arts in Zhejiang was selected as the Chinese homonym. It is a "back force" which implies "the power to return to the sky" and represents difficulties encountered in solving difficult problems.

In 1935, the trademark "Hui Li" and "WARRIOR" were officially registered.

In 1980s, Hui Li helped the Chinese women's volleyball team win the world cup. Its sales volume reached 800 million yuan.

Under the leadership of Xue Mingsan, rubber factory has been selecting large quantities of talents, constantly refurbishing new cloth shoes, and initiating the molding process and operation method. Since then, the efficiency has been improved and the cost has been reduced.

In 1948, the National Games was held at the Jiangwan stadium, and the rubber factory also introduced a new type of sneakers. Xue Mingsan flew flying leaflets on the hired plane for a while.

In addition, after the National Games ended, the rubber factory also retained more than 10 members of the Liaoning provincial basketball team, and established the force basketball team. This team has an important role to play in the brilliance of the rally.

Since 50s, Huili has become the preferred footwear for Chinese professional sports circles.

In 1956, the national basketball team took part in the Olympic Games and developed the classic basketball shoes.

In 1981, the Chinese women's volleyball team won the third world cup with their shoes.

Since then, many Chinese players, such as table tennis shoes and tennis shoes, are wearing back shoes.

In 1980s, according to the data of Huili shoes, the sales volume reached 800 million yuan in the year of Huili, and the shoe has become a fashion. Everyone has been able to be proud of wearing back shoes.

A generation of "shoe king" declined in China, declared bankruptcy and stopped production, and became popular abroad.

The return shoes with great prospects declared bankruptcy.

In 1990, China's whole shoe market competition was very cruel. In addition, China's sports shoes industry also ushered in an era of hundred flowers opening. The brands such as Anta and Lining quickly occupied the market and became the symbol of the new generation of domestic products. Apart from the rise of domestic goods, foreign brands, Nike, Adidas and so on also began to enter the Chinese market, which brought great impact to the force.

In 2002, Huili was declared bankrupt by the Shanghai Huili shoe General Factory. It was officially shut down. The generation of "shoe king" declined. Fortunately, the "Hui Li" trademark was acquired by Shanghai Huayi Group, and then the Shanghai Huili shoe industry Co., Ltd. was re established.

Since then, Huili has actively carried out reforms, pforming former production oriented enterprises into brand operated trading enterprises, and withholding pressure and difficulties in fierce market competition.

Fortunately, there was no way out. The French found back in the streets of Shanghai and extended their efforts to overseas.

Unsurprisingly, the Frenchman will sell back to 50 euros, after which China's selling price was 12 yuan a pair, so the force began to go overseas.

Let's get back to Hollywood because Orlando, a Hollywood actor, wears a pair of power shoes, which attracts more and more people to wear Chinese shoes, and has threatened CONVERSE's position.

No intention of inserting willow and shady willows, and returning force did not waste this opportunity to actively discover their own problems, learn from the operation mode of foreign brands, and increase publicity efforts overseas.

During the 2010 Shanghai World Expo, Hui Li was awarded the qualification of World Expo producers and retailers, and the hand-painted shoes were displayed in World Expo stadium.

Classic never dies, retail sales reached 3 billion 600 million yuan in the first half of 2017.

Thanks to the Olympic Games and World Expo, Huili successfully pformed into a stable development period.

Starting in 2008, the new models launched annually by Huili have a total of more than 200 series and more than 5000 styles.

In 2015, the sales volume of Huili reached 60 million pairs in the market.

From 2010 to 2015, the sales revenue of Hui Li increased by 28% compared with the same period last year, which achieved 180 million double sales.

In 2017 the double eleven party, Huili succeeded in the double one billion and one hundred million yuan brand list.

In the first half of 2017, the retail sales volume of Hui Li reached 3 billion 600 million yuan.

At this point, the force was not only welcomed by the Chinese, but also successfully occupied a seat in the overseas market.

With the popularity and development of the Internet, the electronic business platform has been sought after by everyone.

In addition to the changes in the sales mode, Huili has also actively developed and upgraded products, and launched concept shoes, focusing on professionalism, health and fashion.

After more than 90 years of wind and rain, it did not recede in the trend of the times, and witnessed the development of China's footwear industry, becoming the classic of a generation.

Facts have proved that only positive reform and the trend of the times will be immortal.

Do you know the classic brand of China?