Heavy Luxury, Fashion, Strong South-West, Luxury Development Presents Beautiful Report Cards

With the development of the times, the touch of fashion has gradually touched all aspects of the field. With every industry event, every step of development and advancement is the new cognition of the times for aesthetics. Every year, there are thousands of professional meetings in different fields and industries. There are countless fashion related ones. The empty and concrete vocabulary of fashion has been widely defined and used for many years.

Today, the commercial real estate industry has developed into a unique aesthetic concept, that is, the creation of fashion and the change of humanistic spirit. All these things are made by fashion.

Luxury goods in China are becoming the main fashion consumers in the world.

In June 18th, Tencent advertising joined hands with Boston consulting company to publish the "2019 consumer digital behavior report on China's luxury market" at the Cannes creative advertising festival in 2019.

The report analyzes 1500 Chinese consumers who have purchased luxury goods in the past 12 months to explore how luxury brands should better connect with consumers and enhance marketing efficiency in highly digitalized China. The report shows that in 2018, China's luxury goods market exceeded 110 billion euros, and its growth rate remained 6%, accounting for 33% of the global luxury goods market. Boston consulting company expects that the market will grow at an average annual compound growth rate of 5%-6%, and will contribute to over 40% of the global luxury market by 2025.

In addition, the report found that more than 80% of consumers in China use the rational purchase method of ROPO under the online search line. They produce 4 to 5 Digital contacts with the brand before making the purchase decision.

Before the 90s of the last century, the international luxury market grew at an annual rate of 10%-20%, and the global market share of the heyday was over 250 billion US dollars (about 17190 yuan). Since 2000, China's rapid economic growth has greatly increased the national income level, and a large number of high-income and wealthy people have emerged. The consumption power of Chinese consumers is gradually emerging.

Now, over the past decade, China's luxury consumer market is still a blue ocean, and the momentum of development has only increased. The Chinese government has lowered the import tariffs on luxury goods, the regulatory authorities have strengthened the control of the gray market, and the major luxury brands continue to adjust the price gap between the domestic and foreign markets, which are three important factors to promote the rapid growth of the domestic luxury market. More and more Chinese consumers choose to buy luxury goods in the mainland market instead of going abroad as they used to buy cheaper products.

In this context, China's luxury consumption is growing. In the field of fashion, luxury brand's drive and innovation for popular aesthetic has become an important factor in the development of fashion and the aesthetic vision of Chinese people. Luxury brand is not only a product, but also a classic modeling and fashion pursuit.

Luxury brand beachhead Chengdu's first degree of fashion to enhance

Today, luxury brands account for about 30% of the world's commercial brands, though less than half of the number of brands, but their popularity and industry's first place are among the best in many years.

As the first tier city, Chengdu has been leading the West and even the whole country for many years in terms of luxury absorption and commercial fashion. According to statistics of win win big data, luxury consumption development in Chengdu has shown prominently in recent years. The growth rate of luxury consumption in Chengdu, Chongqing and Xi'an is relatively high in the whole country. Chengdu ranks first in 52 stores.

It is worth noting that the total consumption of luxury goods in Chengdu's leading three cities, such as Chongqing and Xi'an, exceeds those of the two major cities in the Pearl River Delta, such as Guangzhou and Shenzhen, such as Chanel, Sisley, Saint Laurent, Bvlgari and MiuMiu. In recent years, they have chosen a new line of settlement and focused on the layout of the western region.

Fashion is not only a beautiful clothing bag, but also a successful creation of the classic of the times. Since the development of luxury goods, the interpretation of fashion is not so great. How can we make a breakthrough in this point of view, and thoroughly exchange the changes brought by fashion to industry and life? 2019 the Chinese fashion forum will show you the perfect answer.

2019 China Fashion Forum for heavy luxury fashion SAY HI!

The third China Fashion Forum will be held in Chengdu in September 20, 2019. Fashion and luxury meet on this forum to inject fresh blood into the contemporary fashion development.

The theme of this conference is "commercial real estate and fashion creation". We invite government officials, experts and scholars, business leaders, fashion business names, chain store executives, quality and innovative fashion brands to explore the development trend of the industry, transform and upgrade the cross boundary integration of resources, unlock the commercial real estate code, and empower the city business freshmen.

As a leader in the development of contemporary fashion, Chengdu has become an important city leading the Western luxury and trend culture after years of commercial development and training. In the development of fashion and modern, Chengdu has done well.

As a luxury development for centuries, it is no longer a simple high priced consumer goods. For the city, luxury is an important manifestation of urban consumption power, urban fashion and influence, and for individuals, it is also a way of life shaping.

In September 20, 2019, the third China Fashion Forum was about to open in Chengdu, China. It understood the concept of fashion Chengdu, defined the fusion of Chinese traditional and modern fashion. A large number of commercial real estate people and the trend of big coffee gathered in Chengdu city witnessed a wave of fashion upsurge. The strength of original creation was unparalleled.

The innovation of fashion and luxury has become an important force in the development of society's aesthetic and cultural development. This forum is about to collide with each other intensely on this point of view, bringing new inspiration to the development of fashion and business in the future.