Crazily Hit 700 Million Decoration Cost To Open Again! Yangtze River Delta Largest Single Sweater Professional Market For Strategic Transformation!

Jiaxing international sweater City, located next to the 320 National Road of Honghe Town, adjacent to Pu Yuan, has a total area of 56693 square meters and has nearly 3000 shops. At that time, it was the largest single sweater market in the Yangtze River Delta region. It was also a key project in Zhejiang province and a key project in Jiaxing. The initial goal of the investment was to build a nationwide sixth generation five star international sweater professional market.


In 2013, because of the fact that some tenants were unable to open the door to the required number, the management had forced the lock to lock the shop door.


A sweater City, known as a five star professional market, has been operating for so few years that it is so light that it repeatedly reveals the embarrassing problem between the management and the operator. The industry said that why Jiaxing international sweater city will have problems, mainly for several reasons:


First of all, there is a problem with investment promotion. At the outset, business is outsourcing. The main purpose of the contractor is to rent out the shops. The result is a fatal mistake, that is, recruiting many people who are not really in business or in the shop. Later, investors found it wrong, but the problem was already very serious. It has been difficult to solve it again. Therefore, this time, the investment promotion has raised the threshold, and the merchants who came to this business are recruited.


Second, business philosophy is wrong. The market has so far appointed six general managers. Although the former five general managers have rich experience in a certain field, they are all outsiders, and some of them are "not grounded" in Jiaxing. They can not really play the advantage of Jiaxing sweater production base.


Third, when the project was introduced, it said that the Honghe old sweater market was gradually diluted and relocated, but later encountered strong resistance in the actual operation. Now it has formed an embarrassing situation of two markets tied together.


In 2013, many executives of Jiaxing international sweater city said that according to their idea, Jiaxing international sweater city's goal is the whole country and even the whole world. Jiaxing is just a springboard. The industry believes that such a concept is divorced from reality and does not take full advantage of local advantages and characteristics.


At that time, Yao Mingliang, President of Honghe sweater Association, said that Jiaxing international sweater city's past business philosophy was not correct, and the uneven operation of operators led to a vicious circle, and no adjustment was impossible. The adjustment will certainly have pains and touch some people's interests. Whether the market practices are wrong or not, but there are many difficulties that need to be solved. Otherwise, the more difficult it is, the harder it will be. It is certainly not a good thing for a tenant to operate without a market. The two sides complement each other, so they need mutual understanding. At present, the whole HONGPU sweater industry is in the stage of transformation and upgrading, and the old sweater market will gradually shift westward, but this also needs a process.


"A market from planning and construction, strategic positioning to investment, to opening up, to flourishing, this is not accomplished overnight. This needs to be carried out in many aspects, such as capital operation, business mode / operation and management, etc. it needs market to do a good job for merchants, in-depth understanding of the industry, planning and implementation of future development. The development of the market has its natural law. Any "opportunistic" and "spoil" behavior will make the market unable to catch up with the pace of development. Ye Liang, an assistant to the chairman of the circulation branch of China Textile Corporation, and chairman of China Textile Business Association, said frankly, "simply speaking, the market needs to let fish grow."


"In April 2018, the project applied to the court for bankruptcy reorganization according to the actual situation. In June this year, the court ruled that "Jiaxing international sweater city" project bankruptcy reorganization, Zhongzhi group formally received the disk, and renamed the project "Jiaxing Le Fu Fashion Plaza." Ye Liang introduced, "Jiaxing Lok Fu Fashion Plaza" a total of four storey, including one shop 601, two storey 569, three floors 319, can accommodate nearly 2000 merchants. In planning, 1F-2F will absorb the original factory shop, 3F will build a brand and boutique exhibition hall, and 4F will attract research and development design studio, live space, exhibition space, catering and related supporting services.


In the product category, it is not limited to sweaters. With the help of national industry organizations, it will cooperate with Haining leather, Hangzhou women's wear, Changshu men's clothing, etc. to create four seasons products of the whole category, to get out of the predicament of a single market and really revitalize the market.


For the introduction of Honghe origin merchants, the "Jiaxing Le Fu Fashion Plaza" will also follow the strict standards of identity authentication, and select the quality merchants who have made many years of production and sales in Honghe to issue certificates of identity, invite them to enter the industrial park, realize the real sense of origin / original creation, and realize the comprehensive optimization and upgrading of Jiaxing Le Fu Fashion Plaza.


"Jiaxing Lok Fu Fashion Plaza" will create a differentiated quality platform which is different from the "dirty, messy" environment in the old market from the space structure, business atmosphere and services. Using clean, comfortable space planning and original design services, create brand concept, fundamentally break down the "low end" stereotype of Honghe sweater, truly reveal the quality advantages of Honghe sweater products; introduce the third party live broadcast platform and e-commerce platform, help merchants transform, increase the performance level in the "electric shock"; introduce logistics services, shorten the "time gap" with competitors, further promote industrial upgrading, and provide more employment opportunities for Honghe local, drive the development of Honghe economy, and improve the living standard of Honghe people.


In addition, the relevant leaders of Zhongzhi group also said that "Le Fu Fashion Industrial Park" will rely on the advantages of Zhongzhi group in Urumqi, Chengdu and many other places with 6 mature high-quality large scale property owners, and carry out strategic investment in channel resource docking industry, so as to help Hong Hemao garment enterprises connect with the "one belt and one road" countries along the line, and truly achieve resource sharing, coordinated development and global radiation.


In addition, ye Liang also said that "Jiaxing Lok Fu Fashion Plaza" is not just a property provider, but will become a core platform for "helping merchants transform", "pulling and upgrading the sweater industry optimization and upgrading", and "promoting the social and economic development of Honghe". Based on the advantages of Honghe sweater industry and relying on the support of the local government, Jiaxing Le Fu Fashion Plaza is confident that the Honghe sweater industry will become a key industry in the triangular economy of integration. "Jiaxing Le Fu Fashion Plaza" is also determined to become the benchmark market for the textile and garment circulation industry in the Yangtze River Delta integrated planning.


The predecessor of the Lok Fu fashion industrial park is the Jiaxing mall, which covers an area of 150 thousand square meters in 2006, which is located in the west of Honghe town. But because of the idea that investors are seeking to accumulate money quickly and the concept of long-term development of the government deviates, this project has finally failed. In 2018, the Honghe town government introduced the Zhongzhi group in attracting investment. After more than a year of consultation, the two sides reached a consensus on "continuing to follow the project planning ideas, developing the high-end market of the sweater industry, leading the optimization and upgrading of the sweater industry, and promoting the westward development of cities and towns and business circles". In June 13, 2019, Jiaxing international sweater City Project bankruptcy reorganization, Zhongzhi group formally received the plate, and renamed the project to Jiaxing Le Fu fashion industrial park.


According to Wei Hong, chairman of Jiaxing Le Fu Fashion Industrial Park, Zhongzhi group is a large comprehensive investment management enterprise integrating commercial real estate development and operation, property management services and investment management consulting services. It has 6 mature and high-quality large property owners in Urumqi, Sichuan and Chengdu, with a total assets of about 10 billion Yuan RMB in Xinjiang.


There are four floors in the Lok Fu Fashion Industrial Park, one of which has 601 shops, two shops 569, and three floors 319 shops, which can accommodate nearly 2000 merchants. In the planning, the one or two floor will absorb the original factory shop, the three floor will build the brand, the boutique exhibition hall, the four floor will attract research and development design studio, live broadcast space, show space, catering and related supporting services.


On the product category, it is not limited to sweaters. With the help of the Circulation Association of China Textile Industry Federation, we will cooperate with Haining leather, Hangzhou women's wear, Changshu men's clothing, etc. to create the four seasons products of the whole category, get out of the predicament of the single market, and really revitalize the market. At the same time, with the pivotal role of Xinjiang in the "one belt and one road", the Lok Fu fashion industrial park will respond positively to the national strategic decision and set up the fashion and consumer goods purchasing center and raw material supply center along the "one belt and one road" area.


As for the introduction of Honghe original / original merchants, the Lok Fu fashion industrial park will also follow strict identity authentication standards. It will issue certificates of identity for merchants who have been doing business for many years in Honghe, and invite them to enter the industrial park.


The Lok Fu fashion industrial park will create a differentiated quality platform that distinguishes the old market from the space structure, business climate and service. Using clean, comfortable space planning and original design services, create brand concept, fundamentally break down the "low end" stereotype of Honghe sweater, truly reveal the quality advantages of Honghe sweater products; introduce the third party live broadcast platform and e-commerce platform, help merchants transform, increase the level of performance in the "electric shock"; introduce logistics services, shorten the "time gap" with competitors, further boost industrial upgrading, and provide more employment opportunities for Honghe and promote the social and economic development of Honghe and improve the living standard of Honghe people.


Li Chunyuan, executive director of Le Fu Fashion Industrial Park, also said that the Lok Fu fashion industrial park will also rely on the advantages of the Zhongzhi group in Urumqi, Chengdu and other places with 6 mature and high-quality large property owners, and carry out docking of channel resources, so as to help Honghe sweater enterprises expand the channels for docking other cities and neighboring countries, and truly achieve resource sharing and coordinated development. The introduction of electronic commerce and live broadcasting platform, on the one hand, provides "electric shock" opportunities for merchants. On the other hand, it is also a commercial transformation that is hoped to bring with the new channel mode, so that merchants can discover their own deficiencies in design, quality and supply chain reaction speed, so as to take the initiative to strengthen internal strength and enhance their competitiveness.


It is reported that Lok Fu fashion industrial park is not only a property provider, but will become a core platform for "promoting the transformation of original production / original business", "pulling and optimizing the upgrading of the sweater industry" and "promoting the social and economic development of Honghe". Based on the production advantage of Honghe sweater industry and relying on the strong support of Honghe town government, "Le Fu Fashion Industrial Park" is confident and determined to set sail with the hope of Honghe sweater industrial cluster. The project is expected to be reopened in May 2020.