Apparel Enterprises Online "Cloud Opening" Consumer Experience "Cloud Shopping" Service

Because of the impact of the epidemic, we have to carry out the password of not going out. Stores are preparing for the spring festival clothes stacking in the warehouse without resale, causing huge losses to the retail clothing store. The Spring Festival is a time for garment enterprises to "harvest". The clothing enterprises that should have harvested a wave during the Spring Festival can only hang out the notice of "suspension of business". Affected by the epidemic, many garment brands have suspended business or shortened their business hours, which has brought a lot of impact to offline retailing.

Companies have been fighting online to clean up inventory, how much less the impact can be reduced, and some enterprises through the opening of small programs, live online, WeChat community, micro stores and other means to invite consumers to "cloud shopping", with new retail thinking force social networking, open the "cloud Street" inventory mode, but there is also a problem to be solved, how to meet consumers? "Try on" requirements?

With the call of "no going out" epidemic prevention, offline retail suffered a silent consumption winter. Many garment enterprises closed down online, and began to fight online, realizing the "cloud opening" of garment enterprises, and letting consumers experience a "cloud shopping" service.

Lies Dan, Yin Er, Taiping bird, CABBEEN and other brands began to fight online, and have built WeChat shopping groups to facilitate consumers to buy. Now some products sold online are much cheaper than shopping malls. In addition to being responsible for speeding up inventory clearance, many garment enterprises have also launched small programs, direct broadcasting, etc., to comprehensively adjust their sales strategy.

Under the current epidemic situation, garment enterprises should vigorously develop the online market, so as to gradually digest and control inventory. Many garment enterprises are facing a backlog of inventory in winter, and can not be new in spring. Sales pressure, labor costs, warehousing and rental costs drive enterprises to think about self-help strategies and find new retail paths.

With the decrease of the business hours of the physical stores, some stores are temporarily closed, and the sales volume of garment enterprises has also been affected for a short time. According to the latest situation of the epidemic, we should flexibly adjust the business hours of the shops.

In order to alleviate the impact of offline store closure, many companies have been fighting online and have made some achievements. Data show that the fast food brand micro mall single day sales have exceeded 1 million 300 thousand yuan. The retail sales of Taiping bird have increased from 4 million -500 yuan to more than 10 million yuan, and some regional stores have achieved an increase over the same period last year. CABBEEN group achieved a single brand daily sale of 2 million yuan on -10 February 3rd.

Online sales to a certain extent solve the problem of sales and performance. At present, virtual fitting is more likely to appear in the new retail scene of online offline stores.