Shaoxing Textile Industry Changes In Response To The New Development Pattern

At present, China's "double cycle" development strategy has attracted much attention from the outside world, and has become a hot topic of discussion between the two sessions. In the new journey of building a socialist modern country in an all-round way, speeding up the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other is a major strategic decision made by the CPC Central Committee in response to the current situation, and the main line of China's economic development in the "14th five year plan" and in the future. For the textile industry, in the new development stage of the "14th five year plan", how to seize the strategic opportunity of the new pattern of "double cycle" development is the key to the high-quality development of the industry and enterprises.

As a world-famous textile cluster, Keqiao is facing the severe internal and external challenges. Taking the opportunity and turning point of speeding up the construction of a new development pattern, Keqiao consciously follows the trend of the times, bases itself on domestic demand, expands opening up, speeds up the supply side structural reform, and occupies the domestic and international "blank" market, so as to seize the opportunity in adversity. Many Keqiao Textile enterprises take the market demand as the guidance, based on their own positioning, make a correct and positive response to the changes of the outside world, and find a new way to refine and sublimate in the crisis.

Under the new pattern of "double circulation", what challenges and opportunities will Keqiao Textile enterprises face? How to seize the strategic opportunity period and ride the wind and waves? Recently, I visited a number of Keqiao Textile Enterprises to listen to their understanding of the new pattern, the company's future layout, and their views on the market trend, and how to strengthen their independent and controllable ability in the supply chain of the industrial chain from various aspects, so as to lay a solid foundation for the construction of a new development pattern.

Developing domestic market to enhance enterprise toughness

Domestic demand plays an important role in China's economic development. Entering the new development stage of the "14th five year plan", expanding domestic demand has become the strategic basis for China's economic development. Keqiao Textile City as the world's largest textile distribution center, in the constant pursuit of innovation and change, every step of the pace of development. Under the severe domestic and international situation in 2020, many enterprises closely follow the national policy deployment, make efforts in the domestic market, and steadily increase the sales volume, laying a solid foundation for further development and growth in 2021.

Zhejiang Huida textile and Garment Co., Ltd. is a professional supplier of denim fabric with foreign trade as the main body and industry and trade as a whole. Over the years, the company has always settled down on quality and its products have been exported to Europe, America, Southeast Asia and many other countries and regions. As a pure foreign trade enterprise, the company has strong R & D capability, stable product quality, and never lacks customers. However, the impact of the epidemic last year made foreign trade orders drop precipitously. But this is both a challenge and an opportunity. "The impact of the epidemic situation, let's stop to consider how to get out of the comfort zone, change business ideas, and enhance the response ability of enterprises." Wang Lihong, general manager of the company, said.

To this end, Huida textile began to seek the transformation from B2C to C2B, actively expand the domestic market, and developed a series of new products that adapt to the domestic market, such as antibacterial, aromatic and comfortable fabrics. It turns out that a short stay is for better progress. In this year, Huida textile has accumulated a large number of domestic customers, further improved the service level, research and development level, passed through the difficult time, enhanced the anti risk ability, and laid a good foundation for the future long-term development.

Under the new pattern, many Keqiao enterprises, such as Huida textile, have gone through an unusual road to resist the risk of external environment uncertainty. At the same time, there are also a number of enterprises rooted in the domestic market. They are riding the red dust, speeding up the cultivation of their own brands and market share, finding out the law of self-development in the changes of the external environment, and forming an endogenous driving force. Shaoxing ruicai Textile Co., Ltd. is one of the representative enterprises. It has been focusing on the domestic market and maintaining steady development. The sales volume will increase by more than 20% in 2020 and will be booming in 2021. It is expected that the sales volume will double.

Yang Jingxiang, general manager of ruicai Textile Co., Ltd., believes that just as the reform and opening up more than 40 years ago broke some ideological barriers that have plagued people for a long time, and brought about the exchange of elements and the release of growth vitality. Today's dual cycle pattern with internal circulation as the main factor will further promote the awakening of ethnic consciousness. National brand is an important cornerstone of building an economic internal circulation. As a fabric enterprise, ruicai textile will continue to improve the brand construction, play a positive role in the textile and clothing supply chain, and work with downstream clothing brands to promote the rise of national brands.

Persisting in expanding opening up and making good use of the two markets

The mutual promotion of domestic and international dual circulation is to make the domestic market and international market better connected by giving full play to the potential of domestic demand, and make use of the two markets and resources at home and abroad to realize stronger and sustainable development. For Keqiao, a textile city, a quarter of the world's fabrics are traded here every year, and it has established production and marketing relations with nearly half of China's textile enterprises. Many textile enterprises use the international and domestic markets to complement each other and make concerted efforts.

Shaoxing Yongjun Textile Co., Ltd. was established in 2005, mainly engaged in various kinds of chiffon fabrics. From 2018, it has extended the industrial chain and established the brand of "Jingjun scarves". Yongjun textile used to focus on foreign trade, supplemented by domestic sales. In 2020, by increasing the investment in e-commerce, domestic sales and foreign trade can develop simultaneously, and the total sales of scarves will increase several times, so as to maintain the vitality of enterprise development under the difficult external environment.

Shi Jianhai, general manager of Yongjun textile, told reporters that the total sales volume of fabrics and scarves of the company in 2020 will be basically the same as that of the previous year. However, through the synchronous layout of online and offline channels and international and domestic markets, the company's new customers will increase by about 5%, the R & D capacity will be further improved, and we will have a better understanding of the market demand and a clearer understanding of the development direction of this year. "Last year, we cooperated with Nongfu Shanquan and Starbucks to customize silk scarves and gifts. This year, we will focus on Muslim headscarves, give Jingjun silk scarves new connotation through cross-border integration and cultural export, and create our own brand." Shi Jianhai said.

Yongjun textile practice tells us that the two markets at home and abroad are complementary to each other, not antagonistic to each other. Shi Jianhai revealed that through years of accumulation, the company's customers are all over the world in Europe, America, Russia and the Middle East. It has cooperated with Zara, gap, Wal Mart and other international brands, and has been mainly engaged in foreign trade. Today, Yongjun textile has the ability of domestic sales, which is a benign development mode.

Wang Lihong, general manager of Huida Textile Co., Ltd., agrees with this. "Last year's domestic sales supported the company's difficulties. This year's opening foreign trade ushered in a good start. At the beginning of January, the company received an international order of 600000 meters. At present, the company's business is steadily recovering and continues to improve. I think this is the practical significance of adhering to the" double cycle. " Wang Lihong said.

In the new stage of development, we should adhere to the strategy of expanding domestic demand, constantly push forward the comprehensive deepening reform, remove various obstacles in the system and mechanism, at the same time, adhere to the expansion of opening up, build a new economic system with a higher level, promote the interconnection of domestic and international markets, attract global commodity and resource elements relying on the strong domestic market, and create China's new international cooperation and competitive advantage Efforts should be made to create a good situation in which domestic and foreign demand for economic growth, consumption demand and investment demand are coordinated.

Indeed, in the short term, the transfer of foreign trade enterprises to domestic sales is an emergency measure for enterprises to overcome difficulties. In the long run, it is also a long-term way to promote the effective integration of domestic and foreign trade, make full use of the domestic and international dual circulation, and cultivate new advantages in international cooperation and competition. Keqiao Textile Industry, which is familiar with this road, has made a new world in the adversity, laying the foundation for the "red start" of the year of the ox. it is believed that this year's textile city will continue the momentum of prosperous opening and write a new chapter of high-quality development.

Strengthen product innovation, supply and create demand

The enterprise that really finds the demand by heart will never be short of market. Under the new dual cycle pattern, many Keqiao Textile enterprises adhere to the supply side structural reform as the main line, improve the quality and level of supply, and attach great importance to demand side management, and strive to form a higher level dynamic balance of demand leading supply and supply creating demand.

Ruicai textile is mainly engaged in shirts, dresses and other kinds of young ladies' clothing fabrics. It has always been a solid people-oriented, user-oriented thinking, focusing on solving the pain and itching points of consumers, reflecting the care of products for people from the subtle points, and is committed to achieving absolute competitiveness in the subdivision field. "In the era of fragmentation, the continuous innovation of products comes from empathy with consumers. Designing the color, material, style and function of fabrics according to the scene application can better meet the personalized and humanized needs of consumers." Yang Jingxiang said.

To give full play to the advantages of domestic super large-scale market, not only lies in having a large number of consumer demand, but also needs a strong supply chain as a support. During the interview, a brand designer called to inquire about the characteristics and functions of a certain fabric, as well as the scene application. According to the designer's requirements, Yang Jingxiang recommended another more suitable fabric and reached a good consensus with the designer. Yang Jingxiang told reporters that the company will research and develop hundreds of new products every year. Through studying more than 100000 different fabrics on the market, summarizing experimental data and Inspiration of re design, we have developed products that meet the market demand and have vitality through fiber combination and component proportion debugging.

High quality supply creates new demand. Ruicai textile's strong application-oriented R & D innovation ability has won more customers and markets for the company. Yongjun textile also has similar experience and successful experience. As we all know, chiffon fabrics are mostly made of polyester, while Yongjun textile polyester is interwoven with silk, cotton, Taiji stone, graphene, bamboo fiber, etc., which makes Chiffon have the characteristics of good draping fastness and easy handling of polyester, as well as the natural skin affinity of cotton, silk, bamboo fiber and other products, and the antibacterial function of Taiji stone and graphene, which opens a new door for the development of the company.

Based on the new development stage, implement the new development concept and integrate into the new development pattern. In Keqiao's new journey of "leading the whole city and competing for the whole province", many textile enterprises in Keqiao also play their own responsibilities and responsibilities, forging long boards and mending short ones, stimulating endogenous power, improving adaptability, and contributing to the construction of "International Textile City" in the new era.