When We Talk About "National Tide", What Are We Talking About

After an epidemic, the first "May Day" holiday has shown an all-round recovery. Nothing can stop people from going out for too long. In this golden week, when the number of trips will exceed 260 million, where to go has become a problem. From April 30 to May 9, come to Wangfujing pedestrian street to watch the "Fashion Beijing 2021". The "tide" here is not the tide of people, but the tide of "national tide".

In the 2021 Fashion Beijing exhibition, the national tide feast, including the transformation of the new national brands Xuelian, Raymond, Gongyi, Temple of heaven, pure Touch, Tongniu, Original designer brand ArtFusion Ace, a.a.spectrum spectrum, E-sports tide brand R39, LNBR, etc., longqingxiang, neiliansheng, Dongfang Yizhen silk inlay, time-honored brands of shounong group, popular cultural and creative IP products wuxitang Hello history X National treasures IP x, Sanxingdui IP, Kobayashi comics, Kindle cross-border co branded e-readers, as well as wanghongchao beverage brands, such as Imperial Palace Corner Cafe, berry beans coffee, and metal hands Coffee, Ouchen coffee and so on, open multi-dimensional sensory impact, show the charm of Chinese original design.

In the face of the national tide in full bloom, when we repeatedly mention the "national tide", what "tide" is it actually?

Guochao is of course a kind of inheritance. The well-known "Raymond" and "Xuelian" time-honored brands bring the cultural and fashion details in the historical precipitation, and the charm that can not be radiated without time washing. These are the bottom gas of Guochao. The deeper their roots are, the deeper the branches will get. As the national treasure show says, how young are we? Five thousand years.

Guochao is undoubtedly a kind of empowerment. From the perspective of the "mobile intelligent customization" car driven by Tongniu to the scene, National brand It is to make up one's mind to seriously equate made in China and intelligent manufacturing based on its own advantages. For the veteran experts who have been focusing on the R & D, design and production services of group and private customized clothing for a long time, putting 3D virtual fitting and 3D visualization personalized tailor-made into a mobile car makes people want to cry "old driver takes me".

　　 National tide It should also be a kind of spirit. For example, the corner cafe, which has long been a popular Internet punch and still insists on delivering the charm of the traditional culture of the Forbidden City, such as the a.a.spectrum spectrum designed to express the possibility of sustainable environmental protection, such as the ink plan intelligence of the domestic e-ink reader, can be said to be pioneers with cultural pride. They are engaged in the field of fierce competition, but they shine with the brilliance of the oriental traditional culture gene, which is the spiritual strength given by the national tide.

Conceptually speaking, the national trend is still young, but it should also be very rich in gold. Without the support of national cultural heritage, fashion may only float on the surface, rather than the true trend with roots and heart relying on. In the era of content as the king, there is only substance National tide In order to stand the test of time and market competition.

Born in fashion, not forgiven in fashion. Science and technology, fashion and green are the new positioning of traditional industries for the national economy and people's livelihood, and also the mission entrusted to the national tide. With the sound wave of Xinjiang cotton, more and more young people begin to realize the power of cultural confidence, and the national pride flowing in the blood of Chinese people is also boiling. This is the inevitable result of the rise of national power, and it is also a long lost return. When we mention the national tide, it is not only a kind of fashion, but also a kind of upsurge born for the country, a wave destined to rush.

Throughout the May Day Golden Week“ Fashion Beijing "2021" is set up on the stage, and each depends on his or her own ability. The energy burst out here is just the sentence - rush, national tide!