Investment Project: Qiutianmanman, A Brand Of Infant And Child Nutrition Meal, Obtained Financing

"Akita full" brand, which focuses on the research and development of infant and child nutrition meal, has completed a 10 million dollar round of B financing, led by weice capital, and continuously supported by Shunwei capital and Qingliu capital. After the completion of this round of financing, "Akita full" will continue to vigorously invest in product research and development, optimize the supply chain, enhance brand strength, and recruit teams to enable offline channels.

The expert brand "qiutianmanman" is specially designed for infants and children to scientifically set up a new benchmark of nutrition table for infants and children, including three nutritious meals for breakfast, lunch and dinner, as well as additional nutrition meals needed in the process of physical consumption in the morning and afternoon. It is only for the purpose of escorting the reasonable nutrition intake of infants and children aged 3-12 in 24 hours a day, Healthy growth every day.

　　 Make every meal for Chinese baby

Akita Manman was founded in 2018. In the process of observing his baby's eating complementary food, Yi qinlang, the founder of qiutianman, found that it is a common problem for many families who advocate scientific feeding to meet the balance of nutrition and love to eat. In order to do a good job in every meal of the baby, he founded Akita man, taking scientific health and nutrition as the research baseline, exploring the acceptable taste sensitivity of babies at different months of age, and developing complementary food tastes suitable for babies. At the same time, according to the baby's development needs at different ages, the diversified shapes and colors are combined with the form of complementary food products to stimulate the fun of baby's active eating, and solve the feeding problem that the baby doesn't like to eat for the majority of parents.

In addition, as a young parent of nearly 90 generations, Yi qinlang has experienced the hardships and difficulties in the process of making complementary food. In order to make it easy for young parents after 90 and 95 to obtain nutritious, healthy and delicious complementary food for their babies, Akita Manman has solved the problems of scientific nutrition and health and baby's love of eating, and has made great efforts to explore how to reduce the burden of novice parents, Therefore, we have launched germ rice, 7-day multi grain germ rice, fruit and vegetable steamed bread, baby noodles in various forms, etc. just according to the set and amount of Akita man, we can make a delicious dinner that the baby likes to eat in a simple way, so that young parents can experience the love of parent-child relationship while feeding their baby.

　　 A number of good products won the double 11, tens of millions of parents trust, sales per month more than 100 million!

In May 2019, AKIDA man began to enter the Chinese Nutrition full meal for infants and children. Taking the Chinese staple food rice which is more suitable for Chinese baby's eating habits as the breakthrough point, and in-depth research with the University Research Institute, AKIDA Manman launched the "double 90" organic germ rice with pure formula, high nutrition and high standard. Once the product was launched, it was welcomed by the majority of parents and quickly opened the market, The sales volume rose to the top of the category, and the sales volume of tmall category remained the top for three consecutive years.

This year's double 11, AKIDA man continued to stride forward, reaching the top of the category of "baby seasoning" on the double 11 tmall platform. On November 1, the sales volume of the first hour exceeded that of last year's whole day, and that of the first 14 hours exceeded that of last year's double 11. Jingdong platform has made a good record, and won the forefront of "baby noodles / porridge" category in JD pop. The first day of Shuo Yin double 11 surpassed that of last year's double 11. Fast hand continues to guide the category of complementary food and snacks. By the time of publication, Akita has won the trust of tens of millions of parents, and its sales volume has exceeded 100 million per month!

　　 It is more suitable for Chinese baby's whole meal, covering the whole growth cycle of 0-12 years old

Akita full founder Yi qinlang believes that the product is the core of the brand. akita_aims_to_establish_the_brand_mind_of_ " _infant_and_child_nutrition_full_meal_expert_ " , _deeply_covers_chinese_natural_complementary_food_ , _chinese_nutrition_dinner_and_chinese_healthy_meal_ . _it_has_successively_launched_highly_repurchased_explosive_products_such_as_congee_rice_ , _noodles_ , _pasta_and_condiments_ . _it_has_conducted_in_-_depth_research_on_the_nutritional_needs_ , _physiological_development_and_psychological_changes_of_children_at_different_stages_ ._ In addition, it is necessary to match different infant and child food to meet the daily nutritional intake of children. At the same time, the product system should be deeply polished to protect the baby from supplementary food for 4 months, which runs through the whole growth cycle of 3-12 years old, and is loved by millions of mothers.

In the future, Akita will be committed to research and development of the main and auxiliary food that is more suitable for Chinese baby's eating habits. Focusing on more children's dining table scenes, starting from simple and pure natural formula ingredients, it will dig into user's needs, adhere to the product concept of "safer, more scientific, more nutritious and better eating", and push forward the old and bring forth new ideas in the field of balanced nutrition.

In 2020, the overall supplementary snack market will reach 40 billion yuan, of which Western-style supplementary snacks are the main statistical port. The market scale of supplementary snacks is in a state of rapid growth, especially for the main and supplementary foods suitable for Chinese infants and children's eating habits, the demand has not been fully developed, and the penetration rate is far lower than that of Western complementary snacks. Akita will insist that, with the growth of the baby "experience officer" of its own brand, it will deeply cultivate the brand value of nutrition balanced whole meal for infants and children in the process of transition from complementary food to staple food, constantly explore more blank categories of infant and child whole meal, and seize the incremental space.

In the future, Akita will continue to rely on the nutrition expert team to extend from "every meal of baby" to "whole meal of infant and child", focus on building "expert brand of infant and child nutrition" which is "more suitable for Chinese baby's physique and eating habits", and guide more scientific China for China feeding concept.

　　 Investor opinion

Zhou Lingfei, the founding partner of wangce capital, a leading investor in this round, said: Akita seizes the rigid needs of domestic users and creates a series of rich product matrix, including characteristic pop-up products such as germ rice. The founding team is not only experienced but also practical, creating a solid supply chain. With the concept of scientific parenting deeply rooted in the hearts of the people, the market growth potential from infant supplementary food to infant and child full meal is very great. We are optimistic that Akita will run out on this track to help more families feed scientifically.