In recent years, Xinji city has accelerated the transformation and upgrading of leather industry in view of the adverse factors such as fierce competition in the industry, weak product innovation, single sales mode and great impact of epidemic situation, so as to promote the leather industry on the track of ecological, brand, intensive and international development. At present, Xinji city has become the largest leather and fur production base in China and the largest green and environmental protection leather manufacturing base in Asia. It is named "China's leather and fur clothing capital" and "China's fur and fur clothing capital".
Anchor Xu Shixiong is live
In the e-commerce live broadcasting base of Xinji industrial design center, anchor Xu Shixiong is introducing to the netizens the most popular pie made by clothing enterprises in our city.
Live broadcast with goods
In recent years, Xinji city has made great efforts to develop the Internet economy. The Xinji e-commerce live broadcasting base established in cooperation with Alibaba Group focuses on building a new service platform integrating "product trading, modern logistics, information services, market development and brand promotion", so as to accelerate the development of leather and other industries in Xinji city. Xu Shixiong, the anchor of the live broadcasting base of e-commerce, said, "It was very difficult to get in touch with e-commerce at the beginning. Many factories didn't know about leather, fur and other professional things. Later, they gradually contacted more and more platforms. Now, tmall, Taobao, Jingdong, shuoyin and Kuaishou are basically involved in these platforms. Under the leadership of the party and the government, the policies have become better and better, their work is getting bigger and bigger, and their wallets are becoming more and more bulgy It is. "
In the past 10 years, Xinji leather garment industry has been taking ecological development as the leading factor, continuously improving the ability and level of high-quality manufacturing and high-quality manufacturing, continuously strengthening the guidance of original design and product innovation, and striving to build a high-quality supply chain base for autumn and winter clothing, forming the resource innovation advantages of the whole industry chain of leather, fur and clothing.
Bian Feng, deputy director of Xinji clothing industry service center, said, "At present, there are 52 garment enterprises above Designated Size in the clothing industrial zone, mainly producing and operating more than 200 categories of leather clothing, fur clothing, parkwear, etc., and their products cover all parts of the country and are exported to more than a dozen countries and regions such as Russia, South Korea, Japan, Europe and the United States, and Central Asia, and gradually formed a collection of fur trading, garment parts, raw and auxiliary materials, marketing and material abortion Industry, business information platform and other supporting production and sales industry clusters
In order to win the opportunity to compete with international famous brands on the same stage and occupy the global high-end market, Xinji municipal Party committee and municipal government have guided leather enterprises to twist into a rope and enter the market together. In 2016, the "Xinji Exhibition Group" composed of 36 enterprises participated in China Shanghai international clothing and apparel Expo for the first time, which was launched with a bang and shocked the Shanghai beach. On the morning of July 8, 2022, the high-profile 2022 Xinji fashion week opened in the international leather city
Today, "Xinji Exhibition Group" has become a signboard in famous exhibitions at home and abroad, and Xinji has continuously won the world's attention. Since July 8, 2017, Xinji city has successively held 6 sessions of China Xinji fashion week; Since 2020, Beijing Fur Fashion Fair has been successfully held in Xinji and settled in Xinji permanently. Guo song, general manager of Payne Clothing Co., Ltd., said, "the original Xinji garment enterprises are extremely competitive. In recent years, under the leadership of the municipal Party committee and the municipal government, our enterprises have joined hands with each other to keep warm and to participate in various domestic and international large-scale exhibitions, which has brought real benefits to our enterprises." At the same time, Xinji municipal Party committee and government decided to start the upgrading plan of eliminating backward production capacity and taking merger and reorganization as the core. Since 2017, Xinji city has carried out integration and reorganization of leather enterprises. At present, the leather industry park has achieved the improvement of leather industry cleaning standards, and is moving towards the direction of science and technology, green, environmental protection, innovation and recycling park. Today's Xinji has completed the gorgeous transformation from "Stinky leather craftsman" to green leather, ecological leather and environmental protection leather: Xinji city has 4 national green factories, 9 provincial green factories, 18 high-tech enterprises, and 7 gold medal certified enterprises of LWG International Leather management system.
"Clothing plant dyeing" is a kind of leather clothing product which is made of green, environmental protection natural vegetation dyes, using a variety of techniques and multi-color creative pattern design The Institute has built a number of institutions such as academician Shibi workstation of Chinese Academy of engineering, Hebei Branch of China leather and footwear research institute, Hebei Leather Research Institute, Hebei leather and product quality supervision and inspection center, and launched a batch of emerging, fashionable and environment-friendly leather garment surface materials leading the market trend. Through transformation and upgrading, quality improvement and efficiency improvement, the competitiveness of enterprises has been continuously improved.
Raw and auxiliary materials exhibition hall of Xinji Industrial Design Innovation Center
Innovation is not only the inexhaustible source and power of social development and progress, but also the life of Xinji leather industry development. The chrome free tanning ecological leather technology innovated and developed by Xinji city has completed the world's first chrome free tanned leather group standard, guided the domestic and international leather industry to explore new system, new mode and new path of sustainable development, and promoted the industry to develop towards ecological and green direction. On the afternoon of September 27, 2021, the world's first document on the preparation of group standards for chrome free tanned leather products - "chrome free tanned leather" group standard was officially released in Xinji city Dongming company has participated in the formulation of "leather clothing standard" and new industry standards of "full velvet leather clothing" and "hanging face fur clothing"; Shengxiang, Huaxin and other four enterprises participated in the drafting of Hebei provincial local standard "general method for the identification of fur and leather materials", which promoted Xinji city to stride from a manufacturing center of leather industry to a creation center. Xie Kunpeng, deputy director of Xinji leather industry service center, said, "In recent years, with the development direction of ecology, branding, intensification and internationalization, taking green environmental protection, brand cultivation and design improvement as breakthrough points, and taking merger and reorganization, upgrading, transformation and upgrading as the starting point, we have made every effort to maintain the sustained and healthy development of Xinji leather industry under the new historical conditions, and build our city into a creative center and manufacturing center of the international leather industry At the same time, we will create a new way for the transformation and rebirth of the old industrial parks, so as to re innovate the development mode of the leather industry. "
Ten years later, the leather industry in Xinji city has shown a trend of vigorous development. The number of enterprises, product quality and output have reached new heights. As one of 107 characteristic industrial clusters in Hebei Province, Xinji city has 1467 leather enterprises, including 103 enterprises above the designated size, with about 148 000 employees.
In 2021, the total output value of leather industry in Xinji city will reach 86.3 billion yuan, with 116 million pieces of leather, 18.56 million pieces of leather fur clothing, 116 million pieces of leather goods, and the export value is 196 million US dollars.
Xinji school overcome, fur leather integration, fur clothing accounted for about 37% of the domestic and foreign market share; Sheep leather, cattle leather and wool leather account for about 25% of the domestic and foreign market share; Fur and fur are exported to 73 countries and regions, such as Russia, South Korea, Europe and America, and Central Asia, accounting for more than 15% of the total export market of leather and fur clothing in China. In the movement of Xinji's economic and social development
Leather industry is the most shining note
Looking back on the history of the transformation and upgrading of Xinji leather industry
The pace never stops
Looking at the current "leather + fashion" dual engine development mode
Let the Millennium skin glow with vitality
We are confident to realize the goal of "China's leather capital"
Great leap forward of "international Pidu"
