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Guangzhou'S Consumption Accelerated To Recover In The Spring Festival, And Retail Sales Grew In Double Digits

2023/1/28 16:54:00 90

Consumer confidence is back! During the Lunar New Year holiday this year, the consumer market in Guangzhou's local business district showed obvious signs of warming up. The reporter's visit found that the local consumer market has accelerated its recovery thanks to the traditional renewal of the beauty design, the creation of diversified creative scenes, comprehensive consumer discounts and other measures. According to the industry, it will also be the key to the future strategic deployment to fully meet the qualitative, diversified and personalized consumption needs of municipal civilian products.

Luxury stores "line up"

During the Spring Festival, there was a long line in front of the luxury counter of Guangzhou Taikoo Hui. Taking the third day of the year to the fifth day of the year as an example, the reporter observed on the spot in the afternoon and dinner time respectively, and found that Chanel and LV stores were the most crowded, followed by Hermes, Gucci and Prada stores also set up "queuing areas", so that the citizens who queued up in order to get a good consumption experience. In addition, the beauty and perfume area on the first floor of Tianhe City, as well as the Apple stores and luxury stores in Tianhuan Square, all have the imagination of "long queues". Mr. Chen, a citizen, told reporters that from the first day of the new year to the third day of the new year, he ate at the mall in Tianhe area, and drove into the parking lot for about 40 minutes, jokingly saying that "the number of people is too large to be popular".

Sales of cosmetics are booming

"I can finally take off my mask for the party. I must make up beautifully!" said Ms. Shen, an acquaintance of friendship. In fact, the recovery of consumer confidence and the return of consumer fireworks boosted the release of holiday consumption vitality. The reporter learned that the sales of the stores of Guangzhou Friendship were red on a year-on-year basis - cosmetics, jewelry, fashion clothes, and nourishing New Year goods rose significantly, driving the sales of Guangzhou Friendship to show a significant growth trend. The overall sales of the whole period rose by 30% on a year-on-year basis. The strong consumption momentum fully reflects the resilience and vitality of Guangzhou's retail consumer market. Take Youyi Huanshi East Store as an example. During the Spring Festival, the sales of cosmetics exploded. The sales of several brands increased by more than 30% year on year, and the sales of some counters exceeded 1 million yuan. Among them, gift boxes suitable for gifts and personal use, limited edition of the Year of the Rabbit and other products were welcomed by customers, and the overall sales of cosmetics increased by 200%.

The heat of gold and jewelry is rising

The reporter noticed that every Spring Festival is the annual wedding season. The relevant person in charge of Friendship Department Store revealed that it is a traditional etiquette for newlyweds to "add gold and silver" to get married. Although the price of gold continues to rise, many customers still choose to add gold at the end of the year and at the beginning of the year, in an attempt to "do well". Official data shows that during the New Year of Friendship, gold jewelry brands launched a series of items such as the rabbit year zodiac pendants, beads, and lucky cards, which are the most popular. Dragon and phoenix bracelets, gold necklaces, and pig cards are selling well. Among them, gem inlay has a good dynamic sales. Many large carat colored jewelry has been sold, and the sales of investment gold bars are also very eye-catching. Many large orders have been reached, driving the overall sales of the category up by 70%.

Sales of sportswear doubled

"Wear new clothes for the New Year", thanks to the traditional customs in Guangzhou, fashionable clothes for the Spring Festival are widely favored. The reporter learned that the new year red fashion clothing series launched by Grandbuy, including red sweaters with the Year of the Rabbit, children's New Year clothes, and exquisite gift boxes of red underwear, drove clothing sales to exceed 50 million yuan. Various fashionable clothes of Guangzhou Friendship are also popular, with the year-on-year increase of 65% in boutique clothing, especially women's clothing, and the sales of many counters doubled on the first day of the New Year. In addition, the sales of cold proof and thermal insulation products increased by 20% year on year. People in the department store industry believe that, taking the opportunity of cooling, not only the thick down, cashmere, and assault jackets, but also the coats, down, sweaters, and thermal underwear are all boosted simultaneously.