From "Pupa" To "Butterfly", How Can Haining Develop "Fashion Temperament"?

In the economic territory of Haining, there is a hot spot for innovation and development. This is the Economic Development Zone and Haichang Street, which are at the junction of many places. It is a refreshing and growing new city integrating industry and city.

In recent years, with the support of pan semiconductor, intelligent manufacturing and other industries, the district and street stand under the spotlight of Haining's innovative development.

However, as a "core" industry cluster, it is also "fashionable". Most clothing industry and sock industry enterprises in Haining are gathered here. The characteristics of industry cluster are very obvious, with a deep industrial foundation and excellent development prospects.

As the shining business card of Chaocheng's fashion culture, the district and street are showing more striking fashion light with their unique strength, charm and vitality.

Weave a piece of cloth

As the Paris Olympic Games, which attracts worldwide attention, is approaching, people's enthusiasm is growing. At the same time, the production workshop of Zhejiang Dewei Technology Co., Ltd. is also permeated with the same warm atmosphere.

The enterprise has supplied more than 40000 meters of short sleeve fabrics for athletes from the host country of the Paris Olympic Games.

In fact, as early as the beginning of 2023, Dewei Technology began to cooperate with two well-known sports brands at home and abroad and began to develop several clothing fabrics needed for the Paris Olympic Games. The company has set up a research and development team. With rich experience and first-class equipment, it has successfully designed and developed six or seven functional fabrics. After customers placed orders, it entered mass production in September.

The fabric provided for the Paris Olympic Games is also full of "black technology". In the dazzling product exhibition hall of Dewei Technology, the reporter saw these magical fabrics. "This fabric is suede on one side and smooth on the other, and will be used for the clothing production of Chinese swimmers." Xuan Dianwei, the associate manager of the R&D Department of the enterprise, told reporters that this fabric mainly focuses on lightweight warmth and moisture absorption.

The reporter gently weighed, and the fabric was very light. While introducing, Xuan Dianwei also made an experiment with the reporter: he dropped a drop of water on the fabric, which was instantly absorbed by the fabric in less than a second. When the reporter touched the fabric, it was still very dry. "This fabric can absorb twice as much water as its own weight."

For Yu Dewei, it is no longer a "rare thing" to be "favored" by the world's top sports events.

Since 2008, Dewei Technology has supplied 600000 sets of sportswear fabrics for torchbearers worldwide for the Beijing Olympic Games, and woven more than 30000 sets (pieces) of clothing fabrics for athletes and staff for the Beijing Winter Olympic Games, including indoor award-winning uniforms for Chinese athletes. At the Hangzhou Asian Games last year, Dewei Technology became the only knitting fabric enterprise in Zhejiang Province that provided sportswear to our team.

For enterprises, it is an absolute proof of strength and quality that they can "show up" in the world's top events, and it is also an excellent opportunity to enter the world market.

How can we win the "admission ticket" of the world sports event? There is no doubt that enterprises that can get "tickets" and continue to dance with the world sports events must have their own "magic".

Dewei Technology is a high-tech enterprise and also a world-famous sports and outdoor sports fabric supplier. It has long-term partnerships with Anta, Colombia, Adidas, Decathlon, Filo, etc.

The company's hard core R&D strength is strong. Its R&D center is a provincial enterprise research institute. R&D funds account for 4% of the company's output value. Every year, dozens of new products are launched. In the research and development center of Zhejiang Dewei Technology Co., Ltd., the reporter saw two new fabrics selected as provincial new products last year, namely aerogel thermal insulation anti pilling second absorption sports fabric and A/R blended thermal insulation elastic three-layer sports fabric. Take this gray aerogel sports fabric as an example. Its thickness is only 1.13mm, but its thermal insulation is very good. After professional testing, its thermal insulation rate exceeds 30%. At present, this fabric has been favored by foreign customers in Europe, the United States and other countries since its appearance.

Dewei has repeatedly provided high-quality sportswear fabrics for the athletes of the Chinese team, but also because its fabrics are extremely environmentally friendly. The person in charge of the enterprise told the reporter that all the five or six fabrics provided for the Paris Olympic Games were made of environmentally friendly yarns. "For example, the recycling of coke bottles, leftovers, and worn fishing nets that we see in our daily life are made into environment-friendly yarns by upstream enterprises, and we use these yarns to weave fabrics."

The enterprise adopts starch raw materials from renewable plant resources (such as corn, cassava, etc.) to refine and weave unique yarn fabrics. This kind of fabric not only has the nature and environmental protection properties, but also has excellent degradability - it can return to nature 100% after use, without adding any burden to the earth.

Xuan Dianwei proudly introduced: "Our products are the commitment and practice of future environmental responsibility. This year, the R&D Department of the enterprise set a grand goal of 42 new products, which is nearly half completed. Most of these new products use environment-friendly fabrics that we are proud of."

It is worth mentioning that the enterprise is committed to conquering a cutting-edge technology - solvent-free film shock coat fabric. This kind of fabric not only inherits the concept of environmental protection, but also integrates cutting-edge technology to ensure that while providing excellent windproof and waterproof performance, it also minimizes the impact on the environment. "We firmly believe that this innovation will lead the perfect combination of fashion and environmental protection and open a new chapter in the fashion industry."

In this hot land, not only the innovative black technology fabrics are gathered, but also the elements of fashion trends are skillfully integrated into them, making every garment unique.

When talking about clothing here, Anzheng Fashion Group, a leading brand clothing enterprise, is always involved.

At the beginning of the year, the spotlight of the fashion show shone on Anzheng. New York Fashion Week, a world fashion stage, is always shining with the inspiration of countless designers and brands. This year, the official schedule of New York Fashion Week attracted wide attention because a Chinese brand stood out and became the only Chinese brand on the official agenda. This brand is Jiuzi JUZUI, which belongs to Anzheng Fashion Group.

"The fashion show was very successful, which showed the national brand clothing to the world." Zheng Anzheng, chairman of Anzheng Fashion Group, said excitedly that this fashion show was another successful attempt after Milan Fashion Week. For more than 30 years, he and his employees have only done one thing, which is to make clothes. The goal is to make famous brands created by Chinese people and change the public's impression of Chinese brands. "The debut of JUZUI at New York Fashion Week, the world's top brand, is undoubtedly a recognition of our brand status and international influence, and also an important witness to China's fashion brands attracting world vision," said Zheng Anzheng.

Here, black technology and fashion trends blend together to build a fashion world full of innovation and charm. Both futurists who pursue a sense of science and technology and fashion experts who are keen on fashion trends can find their own unique style here.

Of course, building an industrial chain may be a more important task. After years of efforts, it has gathered leading fashion enterprises in the industry, introduced 30 garment enterprises above the designated size with Anzheng, Snow Leopard and other brands as the leaders, realized an output value of 2.5 billion yuan in 2023, and initially formed a collection of upstream and downstream resources of the industry.

　　 Make a pair of socks

Selling a pair of small socks to the world is what Ziyong Sports is doing, as well as what the district and street sock enterprises are doing.

Walking into the smart factory of Ziyong Sports, you can see a completely different scene from the sock factory where the traditional impression of flying catkins and workers gather. The mechanical sound of "Da Da Da Da" came into my ears. Hundreds of knitting machines worked efficiently here, and only one employee could be seen every few rows. There are nearly 400 sets of Ronaldi automatic hosiery looms imported from Italy, and the daily output of 40 workers has reached about 50000 pairs.

"A pair of simple socks only needs 3-4 colors of silk thread, and the more complex socks need more than 15 colors." Tan Peiyun, the workshop director, told reporters that Ronaldi machine has 21 wiring ports, that is, it can be woven with 21 different colors of silk thread, which can fully meet the needs of complex patterns and styles.

"Our socks can now sell for hundreds of yuan, and they are very popular with young people." Tan Peiyun said that in recent years, under the mode of "NBA+star effect+cross-border co branding", the enterprise's STANCE brand has become increasingly famous. Relying on rich patterns and unique patterns, it has seized the market of traditional sports socks at one fell swoop, and quickly became deeply popular in the NBA Fashion brand popular with MLB stars and Hollywood stars. At present, Stance is a joint supplier of NBA, MLB, NCAA and NLF.

A pair of socks sells for tens of yuan, or even hundreds of yuan, which is not uncommon here in the past two years. Behind this is the exploration of sock enterprises step by step on the road of high-quality socks.

The sock enterprises here can be described as "hiding dragons and crouching tigers": Yuli sock industry is a "expert" in the production of baby socks. Its children's socks are not only lively in style, but also can be "eaten" by using plant environmental friendly dyes and food grade printing; Hanbaoliluo, the "old brand" sock enterprise in Haining, has been seeking benefits from research and development in recent years. It is specially equipped with 30 machines for the design and proofing of new products; On the other hand, they are engaged in intelligent transformation and active response to constantly improve the production capacity of socks. It only takes 2 minutes and 22 seconds to transform a piece of yarn into a fine sock with exquisite workmanship and fashionable patterns.

The sock industry is the traditional competitive industry of Haining Economic Development Zone, which gathers a number of brand enterprises such as Zhiyong, Wall, Yarun, Hanbaoliluo, Yuli, Wells, etc.

Selling a pair of small socks to the world is a subject that the enterprises in the boutique socks industry here have been studying, but it is not the final subject. In the international market, foreign businessmen all agree with Haining sock enterprises that they have good hosiery machine equipment, excellent product quality, and standard delivery time. Haining sock is an export base for high-end boutique sock industry. 80% of Haining socks are exported, mainly to Europe, America, Japan and other countries and regions. It is understood that there are 27 sock enterprises above designated size in the district and street, and the sales value will reach 2.011 billion yuan in 2023.

Fashion comes naturally

In the busy production workshop, "digital brain" is like a smart conductor, leading the harmonious dance of every production link with extremely accurate rhythm and coordination. In the noisy e-commerce live broadcast room, those high-profile fashion items seemed to have magic power, breaking sales records again and again until the cheers of "out of stock" came one after another.

When night falls, the clothing market is still brightly lit. In the rush of traffic, emerging brands shine like bright stars and stand out, attracting countless eyes in pursuit of fashion.

Here, every day is full of vigor and vitality, and every moment witnesses the vigorous development of the fashion industry.

In this prosperous land, the leather, textile and clothing, and sock industries take the lead. The gross output value of enterprises above designated size is superior to others, accounting for half of the whole city.

The blood of fashion flows here, and the pace of transformation and upgrading is firm and powerful. As a new engine of Zhejiang economy, fashion industry has become a star industry in this land. It is an inevitable choice for the development of this land to march towards the "blue ocean of fashion", which, like a natural outcome, conforms to the call of the times.

However, the road ahead is not smooth. The former co processing mode makes this land lag behind in the fashion industry. The lack of R&D and design, the weak influence of independent brands, the lack of talents and the disconnection of various links in the industrial chain have all become obstacles to the development of the fashion industry.

But the district and street did not stop. They are well aware that in order to truly lead the fashion trend, the traditional light industry must be deeply transformed, while paying attention to the service-oriented transformation of the fashion industry. The creation of environment, culture and system is also critical to provide a solid support for the prosperity of the fashion industry.

Today, there are many "main force" high-quality enterprises gathering here. They constantly improve the fashion industry structure through digital means, hold various fashion activities, and jointly build a dynamic fashion creative industry ecosystem. Here, the fashion elements of "characterization, personalization, branding and internationalization" can be seen everywhere, becoming the most beautiful scenery in this land.

With the increasingly prominent industrial advantages, a number of high-quality "main force" enterprises have sprung up like mushrooms. They are like powerful engines, driving the fashion industry forward.

If the industry prospers, the region prospers. In this land, the fashion industry is undergoing a magnificent transformation from "pupa" to "butterfly", flying high to welcome a better future.

(Source: Zhejiang Daily)