Chinese Agricultural University Students Open Their Doors With Fruit And Corn

One day at the end of 2009, students from China Agricultural University often picked up advertisements on Campus: "have you ever seen corn that can be eaten raw?"

Do you know the charm of fruit and corn?

The advertisement of "sweet brigade fruit corn" is not special in itself. Behind this leaflet, there are several entrepreneurial stories of Chinese Agricultural University Students with ups and downs with their professional and school advantages.

Wu Jiancheng, Xie Longfei and Chen Yuewen of Biology Institute started their fruit business from the fruit and corn.

Opportunity

Fruit corn ignites entrepreneurial passion

In June 2008, Wu Jiancheng, Xie Longfei and Chen Yuewen were interviewing at a school base. They accidentally heard the staff say that fruit and corn are rich in nutrients and can be eaten raw.

This aroused the interest of 3 people, driven by curiosity, they bought several corn tasting and found it sweet and crisp, refreshing and refreshing.

The three people have accumulated some experience in entrepreneurship. They also think that fruits and corn are rarely seen in the market. They can seize this opportunity to do a big job and get on well with the 3 good friends who share their own business and serve the ideal of agriculture, rural areas and farmers.

At this point, Wu Jiancheng of Grade 2007 and Chen Yuewen of Grade 2006 have their own company, and 2006 grade Xie Long Fei works in a biological company.

From rural areas, they all hope to make contributions to the three rural businesses through entrepreneurship.

So, as a student, they seize the rare opportunities, put aside their work and devote themselves to entrepreneurship planning.

They found that when students go home on winter vacation, they bring some gifts, mostly food and clothing, which makes them see potential markets.

Why not add fruit and corn to the packaging so that the students can bring them home as gifts?

With this idea, they began to prepare for the harvest of fruit and corn in October.

After a period of planning, the sweet corn fruit was born.

The name "sweet brigade" is inspired by the title of Yu Qiuyu's "cultural journey".

One is to stress fruit and corn is sweet, and the two is to cherish our sweet hopes.

Chen Yuewen said with a smile.

Struggle

Overcome difficulties with confidence and perseverance

When they first started, their plans encountered unexpected difficulties in their implementation.

The fruit corn has been ordered at a base. When it is about to sell, it suddenly realizes that the summer temperature is higher and the base is far away. The quality of corn in pportation is difficult to guarantee.

At this point, if you give up the order, you may lose because you can not find another source in time.

Considering the quality and future development of corn, they decided to return the original order.

Fortunately, a more recent research base is willing to provide them with fruit and corn.

With the supply of goods, no place to store and worry, and if you want to keep it for a long time, corn needs to be frozen at thirty degrees below zero.

To solve this problem, they rented a cold store near the school.

They not only personally choose corn, but also do propaganda and pportation.

During the rush hour of breakfast, middle school and evening students, they are going to advertise. They often miss eating time because they are too busy.

After 11 o'clock in the evening, 3 people gather together to gather customer orders and information, sum up the experience of the day, make second day plans and goals, often busy until 1 o'clock in the morning to rest.

Life is very hard, but Chen Yuewen firmly said: "because of lack of sleep, often feel that energy is not enough, but think about it, when young is to fight for a dream, a lot of hard work again.

And I love what I'm doing, and I don't feel tired. "

Agriculture, countryside and farmers

Our way forward

In the course of starting an undertaking, competition is unavoidable. Compared with peers, they are in a disadvantage in terms of capital, connections and marketing experience.

In order to make their company stand firm, they take SMS 24 hours to open, and publish information and open QQ space in the commercial agent version of the five color soil business.

By improving the quality of their products and strengthening after-sales service, "sweet brigade" has gained a good reputation among teachers and students.

From the beginning of the 3 people to the group of 12 like-minded students today, "sweet brigade" has gone through a difficult journey.

Although the goal of this stage is to popularize fruit and corn in agricultural university teachers and students, the three minds have been portraying a more grand blueprint.

They said: "we are the students of China Agricultural University and the reserve forces of the national agricultural development. We should not only aim at solving our own food and clothing problems, but rather contribute to the development of our country's agriculture, rural areas and farmers.

We should make more attention to agricultural products.

In terms of product planting and management, we should try our best to increase the employment of migrant workers, and directly increase the income of farmers through planting and popularizing.

When talking about his own entrepreneurial experience, Chen Yuewen believed that he must have the courage to come out and be confident to go on.

"When I want to back down, it's the two friends who are passionate about infection and encourage me, so it's best not to walk alone, but also don't care too much about the interests. The friendship that CO startups is the most important thing."

Wu Jiancheng said with great feeling, "before the heavy snowfall in the last few days, the 3 of us pushed a tricycle to deliver the goods. I felt that the strength of unity was really great."

When he said this, he showed his gratitude to his friends and his firm belief in the future.