Foreign Women'S Clothing Has Entered A Lot Of Pressure On Local Brands.

More and more foreign women's clothing has entered the Chinese women's clothing market and occupied the leading edge. As they continue to expand the development of the Chinese women's wear market, the "gunpowder flavor" of the women's clothing market is becoming increasingly strong.

According to a statistical data from the China National Business Information Center, the top five brands in China's women's clothing market are all foreign brands, and the situation of Chinese local women's wear brands is very grim.

BADEN, general manager of Guangzhou Shimon Clothing Co., Ltd. also said that the mainstream of Chinese women's clothing market is foreign brands.

Under the international financial crisis, most of the local women's clothing brands have a series of problems. "Inventory pressure is the biggest problem, and some enterprises even lose 20%".

The result of market segmentation is the narrowing of the consumer group, while diversification can meet more consumer demands.

However, the multi fashions of women's clothing can not be simply understood as the diversity of product series and styles, and how to establish brand culture in diversification, local enterprises still need a certain amount of time to temper themselves.

Market segmentation has been a major trend in China's women's clothing market. However, in the environment of production costs and competition intensification, market segmentation gradually disappears.

CROBI/, the director of marketing, solemnly said, "women's clothing will become a brand new business model in the Chinese women's clothing market, which occupies a leading position in foreign brands."

Solemn point out, "foreign brands are pouring in, the local women's clothing brand has not formed its own style, and the increasing production pressure and inventory pressure all bring great challenges to enterprises."

In 2009, China's cotton production decreased by 30%, and labor cost increased by more than 12%. Therefore, the pressure of garment enterprises on production costs increased, sales declined and profits became thinner.

In this case, the multi fashion mode including more consumers is favored by businesses.

According to a statistical data from the China National Business Information Center, the top five Chinese women's clothing markets are IgG, ONLY, ESPRIT, Eiger weekend (VEROMODA's second tier brand) and VEROMODA. The situation of China's own brand women's wear is very grim.

Wu Hongkun, general manager of YIGUE, also known as China's women's clothing manufacturer, said that the main battleground of the international giant attack women's clothing is mainly two pieces of girls' clothing and mature clothes.

Among them, the big girl companies in the field of girls' clothing are gathered and the competition is fiercer. For example, ONLY, ESPRIT, and AGG are all focusing on this market.

The target consumers of teenage girls are usually women aged between 17 and 24. Women in this age group generally accept the international fashion concept, which results in a relatively small regional cultural difference in the girl's clothing brand, and the development of international brand is very fast in China.