Jill Reaches The Focus Of Marketing To The Terminal.

A few days ago, reporters learned at the 2010 national marketing conference of Jill Da Shoes Co., Ltd. that gill would spread the "golden net project" in a comprehensive way and extend the investment touch to all parts of the country. In order to achieve the goal of "big business and fast up" in the new year, we completed the "876 charge plan".

   　　 温州吉尔达鞋业有限公司系中国皮革工业协会的重点骨干企业，一直秉承“一心一意，创造美丽生活”创业理念，专业生产男女单鞋、凉鞋、棉鞋三个类型和精品鞋、时装鞋、休闲鞋、保健鞋四个系列的鞋品，产品囊括了“中国驰名商标”、“国家免检产品”、“中国名牌产品”、“中国真皮领先鞋王”等产品顶级荣誉。

In fact, the market killer of Jill Da is the nano functional air conditioning shoes with more than 20 patents and inventions, which can effectively relieve the worldwide problem of foot sweat and foot odor. With this unique weapon, the brand sales network of Jill has already covered more than 20 provinces and cities nationwide, and has built more than 1700 stores, shops and counters.

According to Wang Shengrong, general manager of the new Jill's marketing company, in 2010, Jill made a "876 charge plan". In order to complete the plan, he wanted to invest in Tianjin, Guangxi, Shijiazhuang, Ningxia, Changchun, Hainan, Shanghai, Baotou and other places.

　    　一位鞋业资深人士告诉记者，吉尔达曾一度在业界叱咤风云，由于选择了“内外贸并举”之战略，只好“两条线作战”，以致内外贸并没有同时在行业独占鳌头，所以吉尔达时时刻刻都在寻找新的突破口。

　　　2009年，受全球性的金融危机侵袭，业界开始了重新洗牌，许多中小鞋企纷纷倒闭或转型，在国内腾出了一些“市场”，吉尔达瞅准时机于去年6月启动了“金网工程”，开展了一场声势浩大的营销变革，一是调整结构，历练内功；二是整合资源，加速样板市场和样板店铺的建设；三是加大投入，提高市场占有率和品牌知名度，这一动作为今年吉尔达在国内的全面拓展做好了准备，所以，大举招商对于吉尔达是必须的也是必然的。 

    　　据了解，吉尔达的“金网工程”是将营销重心向终端下沉，使渠道扁平化，实现厂商、代理商、终端加盟商利益三位一体的务实营销工程。其次序是先建立营销模式、后布网点，先服务终端、后理清渠道，由此建立有序的营销网络，实现“以中间商为‘纲’、以加盟商为‘目’”的“纲举目张”的营销管理及服务体系。目前，吉尔达已经在川渝地区和南昌地区创建了独特的赢利营销模式，为了扩大这一战果，吉尔达开始大面积地“撒网”，欲把营销触角伸向全国各个城镇。