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Small Socks Can Also "Protect The Cold" Market.

2010/4/23 13:56:00 15

  

As the largest stocking production and marketing place in the world, Datang Town, Zhuji, Zhejiang, has taken the lead in competition through product innovation and complementary advantages.


There are nearly 10000 knitted socks enterprises in Datang Town, Zhuji, which produce 12 billion pairs of socks annually and 90% export to Europe and the United States.

Last year, the severe market situation made thousands of small workshops shut down, and found new ways to become a breakthrough for the hosiery enterprises.


The socks made of bulletproof clothing are mainly used in special industries such as fire fighting, logging and so on.

Like this new product, more than 12000 enterprises were launched in Zhuji last year, and many enterprises have developed from selling socks to selling designs.


New products bring endless orders, but many large enterprises are hesitant about expanding their capacity.

In a timely manner, the town came to line up as a "media" to encourage these big enterprises to join in the small businesses that were closed down.


Under the new mode, large enterprises are responsible for finding orders and ensuring quality, and small workshops earn steady processing fees.

Zhuji's Dan Jia group attracted 35 small workshops, and workers and equipment did not spend a single cent, and their capacity expanded by 20%.

The more than 300 small workshops moved into the workshop of large enterprises and found a way out.


In the first two months of this year, the output value of socks in Zhuji Datang reached 7 billion 560 million yuan, and self operated export was 160 million US dollars, up 25.7% over the same period last year.


 


Source: CCTV network

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