Jiangcheng Sports Brand "Horse Race Enclosure" Expands Rapidly

At present, many international sports brand "factory shops" quickly in Jiangcheng "horse race enclosure", they are famous for cheap and brand, consumers can get tangible benefits nearby. In 2004, Lining's first "factory store" was located on the ground floor of the Wuhan International Convention and Exhibition Center. At present, Wuhan Zhong Bai store, Luo Shi Road store, the six Du bridge Kuma brand dress and Trade Center, Wuchang Guang Bu Tuen Carrefour and Zhuankou Xianglong Plaza, etc., have all become "factory shops".

Yesterday, the reporter saw in Zhuankou's Xianglong Plaza Nike factory shop, a short sleeved POLO shirt with a cargo number of 265740-100, the proposed retail price of 348 yuan, the actual price of only 98 yuan; another white T-shirt original price of 448 yuan, the price of 249 yuan; sports shoes the cheapest selling 149 yuan a pair.

The self run brand is truly the "factory store", which has the ability to rearrange and distribute goods from home and abroad, which is exactly what dealers and agents can not do. Yesterday, a brand in Central China, Chen surnamed official said that after the Beijing Olympic Games, the sports wind obviously brakes, many sports names began to shrink, the new shop area did not dare to expand easily, but the goods in stock need to be spit out in time, so more and more factory shops should be transported.

In Kuma's Adidas factory shop, the price of clothing and shoes is very low, the lowest is only 90 yuan. The salesmen say these products are not processed products but are old ones. Staff members said that factory stores only sell seasonal products. Nike regards shoes as a counter for 3 months and clothing for two months, that is, the over season goods, and establishes the national total warehouse to collect the surplus products and stores in the factories or the goods on the shelves of large shopping malls.