Food And Beverage Business Matters Needing Attention

Prospects for development

People eat their food, even though the financial crisis has swept the world, many people are optimistic about the catering industry.

Insiders predict that by 2010, the turnover of China's catering industry will exceed RMB 2 trillion yuan.

Cheap and decent restaurants, especially in the current economic downturn, are particularly sought after by diners.

In the fourth quarter of 2008, the market share of restaurants below 50 yuan per capita reached more than 60%, and the proportion of restaurants in Guangzhou and Nanjing even exceeded 70%.

Before the press conference held by the Chinese Cuisine Association, President Su Qiucheng said that after investigation, the association found that, influenced by the financial crisis, some high-end restaurants and business banquets represented by Yan Bao's wings were affected, but the overall sales volume of fast food, hot pot and other popular restaurants did not drop.

In response to the financial crisis, some high-end restaurants have begun to take the pro citizen route, and take discount and price cuts to attract public consumption.

At the beginning of December 2008, South America's high-end line of South Beauty was replaced by more than 30 stores in China. Half of the more than 400 dishes in the new menu were cut, and the highest price cut was 30%, which was the first time that Jiangnan entered the market.

The popular fast food industry is expanding against the trend.

It is reported that the annual sales volume of rice has exceeded 50 million in 2008, an increase of more than 30% over last year.

According to another source, Kung Fu plans to add 100 to 150 restaurants nationwide in 2009.

In addition, McDonald's fast food chain giant also disclosed its ambitious expansion plan in 2009.

Su Qiucheng said that in all kinds of catering industry in 2008, the popularity of fast food has accounted for the overall proportion of 1/3.

In the current economic situation, fast food is expected to be divided into more markets.

Suitable crowd:

Chain fast food is generally suitable for people with a certain economic strength. According to brand awareness, the cost varies greatly.

For example, McDonald's, franchisee investment amount is not less than 3 million yuan, etc., kung fu boy's agency fees ranging from 50 thousand to 1 million 180 thousand.

In addition, it must be noted that some fast food chains such as real Kung Fu do not carry out branch business temporarily. At present, all the genuine Kung Fu stores are directly owned by authentic Kung Fu Catering Management Co., Ltd.

"Small investments are suitable for husband and wife, because they belong to the entrepreneurial stage and the conditions are rather difficult. Couples who belong to the same boat will work together and have strong competitiveness."

Zhu Chaowei, general manager of the project management department of Ancheng Catering Management Co., Ltd.

Suggestions for Entrepreneurship:

Chain fast food generally has more investments, and when entrepreneurs apply for franchising, franchising or agency, they can refer to their opinions more.

For example, McDonald's franchise hotline said: Applicants must have the conditions including outgoing, sociable, effective management and training of staff, and training for about 12 months.

Husband and wife should have a long-term vision for catering.

Zhu Chaowei said: "the management of catering is very dependent on human resources management. The husband and wife often encounter bottlenecks in management after some improvement in restaurants. At this time, the most important thing to note is that there are many loopholes in family management mode, so we must introduce enterprise management mode at this time."

Some industry experts said: in 2010, the consumer demand for individuation, specialization and visualization became more and more obvious. Consumption consciousness was increasingly turning to eco agriculture, green food, health food, and popular catering operators could choose appropriate marketing strategies accordingly.