Seven Wolves Brand Speeds Up Overseas Expansion

　 The channel has always been the focus of developing the market for Quanzhou's shoes and clothing brands. Recently, Quanzhou brands such as the seven wolves and XTEP have accelerated overseas expansion and opened up overseas sales channels.

A few days ago, seven wolves signed a contract with European and American agencies. This means that the high-end series of the seven wolves brand entered the European and American markets. Zhou Shaoxiong, chairman of the seven wolves, said the move would enable the seven wolves to reach deeper into the international fashion market and promote the promotion of brand culture and the expansion of market channels. About the action of the seven wolves, the new representative of Europe signed the new staff consultation company and the United States signed representative Tian Tian international staff company expressed its expectation. Like the seven wolves getting through the overseas channel, more and more mainland sports shoes brands regard Taiwan as an important stronghold in the international market. The first mainland sports shoe brand XTEP, which has entered Taiwan, points out that Taiwan is a good springboard to enter the Southeast Asian market. It will open 8 to 10 stores in Taiwan this year. In the future, they will set up 300 XTEP stores in the Taiwan market.

According to the insiders, in the post crisis era, the clothing industry is facing challenges and opportunities. Quanzhou clothing should go out and compete with international brands. As an important business area in the world, Hongkong and Taiwan have brought together international fashion giants and developed popular information. Reporters learned that, after XTEP opened a store in Taiwan, Anta, PEAK, Li Lang, dragon clothing, nine Mu Wang and other shoes and clothing enterprises are also actively planning to set up offices in Taiwan.

Zhou Shaoxiong said that the development of China's clothing brand is becoming more and more internationalized. China has already formed an important market for international brand competition. In recent years, under the application of information technology, the competition of foreign brands has formed a systematic competition, and has become a planned and planned group army's combat system. "Seven wolves must first win the competition with the international brands in the local market, so that they can better expand overseas markets." Zhou Shaoxiong said that the seven wolves signed a cooperation agreement with overseas famous enterprises to represent the selling rights of the seven wolf brand in Europe, but the international strategy of the seven wolves was first carried out in China.