Palpis: This Winter, I Talk About Luxury Women.

Haining is located in the northeast of Zhejiang Province, the southern part of Jiaxing, the southern margin of the hang Jia Hu plain in the Yangtze River Delta, and the north shore of the Qian Tang river. It is a famous historical and cultural city and the top 100 counties in the country.

Advantaged natural conditions are the source of rapid development of enterprises.

We have the honor to interview Mr. Xu Jiangen, chairman of Haining winter dress limited company.

The charm of luxury will be interpreted to the extreme in autumn and winter.

As the most striking protagonist in autumn and winter clothing, leather has always been a fashion icon, a symbol of luxury and dignity, and a temptation that women can never resist in their whole life.

In the autumn and winter fashion trend of women's wear in 2010, it is easy to see that many famous brands are still unable to escape the charm of fur. All kinds of lively and furious fur cutting not only bring novelty shock, but also make people's eyes brighter.

The luxurious fur coexisting with fashion and temperature can easily satisfy women's vanity.

Haining winter dress Co., Ltd. was established in 1998. Now it has become a large and medium-sized backbone enterprise with hundreds of machines and tens of thousands of leather products. It owns both the "winter Chen" men's wear brand and the "ancient Pais" women's clothing brand.

The designers of winter clothing company are strong in strength, have first-class design masters, and pursue "fashion, youth, elegance and comfort" in the main design style. They advocate innovation and innovation in the design concept, pay attention to the originality of new product development, make constant efforts to innovate and implement the brand strategy through the unity of all staff, and have rapidly grown into a professional leather clothing company integrating design, production and sales.

The market potential of leather clothing is huge and can not be ignored.

Through Mr. Xu Jiangen's introduction, we understand that at present, the main consumers of leather clothing in China are over 30 years old, under 50 years old. In recent years, with the renovation of clothing styles and the continuous improvement of technology, the fashion sense and modern sense of finished garments have been gradually deduced, and the consumption crowd at the age of 20 is gradually expanding.

The reason for the rapid market coverage of leather clothing is that Mr. Xu Jiangen analyzed: "first, because the production technology is relatively simple, there is not much difference between the production technology and the machine and the ordinary clothes; two, because it is easier to learn, when people find business opportunities, they swarm into the industry and cause the industry surplus."

Winter dress is the main costume of the ancient Pais. Its fashionable innovative design has won the prize in the "genuine leather logo Cup" Chinese fashion leather fur costume design Grand Prix.

"Our development depends on the volume of running before, but now we must run the quality, we must go on the road of less and more sophisticated development. To participate in leather fashion week is to take this platform to achieve our leapfrog growth and push our brand to a new height.

Today, the development of leather goods, special issue is a good platform, but the cost of the enterprise is very large, and the leather city helps us build a unified stage, which can save a lot of expenses.

Xu Jiangen said that in order to make full use of this opportunity, they have carefully prepared 60 fashionable boutiques to welcome fashion week.

Xu Jiangen, who has been engaged in leather industry for many years, has found that in many areas, although many manufacturers can produce fur products, the treatment of high-grade fur products is still not in place, and many technical level is far from the advanced level of foreign countries.

"Therefore, I suggest that we can go abroad and take a look at it and learn the advanced productive forces of foreign advanced enterprises."

With the concept of "quality as the core, market orientation, development as the purpose and reputation as the guarantee", we have always taken the brand concept of quality apparel as the goal of providing quality products and services to customers.