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Adidas: Enough To Resist China's Soaring Procurement Costs.

2010/7/21 10:14:00 63

Adidas

   World famous motion Supplies manufacturer Adidas The group revealed to the media that the diversified procurement channels of the group would be enough to resist China's soaring procurement costs.


Herbert Hainer, executive director of Adidas group, said that restricting the 40% of China's merchandise purchases below the total purchase volume made Adidas sufficient to withstand the effect of China's soaring production costs and RMB appreciation.


The canal tells the media that Adidas has turned to Europe to buy some garments products, and some Adidas suppliers are heading to other emerging textile countries, such as Vietnam and Kampuchea. In addition, Adidas is trying to balance the risk of rising costs and wages between different countries.


In the middle of June this year, the people's Bank of China announced that it would "further promote the reform of RMB exchange rate formation mechanism and enhance RMB exchange rate flexibility", along with the increase in labor wages. Weak from fatigue The euro is expected to substantially increase the procurement costs of European enterprises such as Adidas.


Hainer CEO added that enterprises have different opportunities to choose to raise their prices, but they need innovative products so that customers are willing to pay for them.


On the other hand, enterprises must pay attention to efficiency, and the efficiency of supply chains should not be underestimated.

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