2010 "Kung Fu Clothes" Sell Well &Nbsp; Professional Sports Are Popular.

September 4th, the first world

Looking back at the current martial arts fair, we can see Jin Yong's novels, the legendary rivers and lakes.

The various colors and colors of the contestants have attracted the attention of many spectators.

Kendo was dressed in black and elegant, and the Thai boxing hand was mixed with red gold. There was modesty and tension outside. The white straight jacket and black skirt of the air breathing suit revealed the true and the best.

As players compete with each other in a fierce and fierce way, clothing also spreads the extraordinary appeal of culture.

Where did these "Kung Fu dresses" full of philosophical charm and poetry come from?

"Sports industry"

There are altogether 13 events in WPC, covering almost all the mainstream professional sports, namely Wushu, aikido, boxing, judo, Jiu Ju, karate, kendo, boxing, Muay Thai, Sam Bo, sumo, taekwondo and wrestling. Each category has its own professional sportswear.

Fujian Weizhi Xing sporting goods Co., Ltd. and Shandong Taishan sports industry group are sponsors of Wu Bo Hui clothing and sports equipment, sponsoring 7 and 6 projects respectively.

"Sponsorship of WPC is an important part of marketing promotion, and also a recognition of Wei Zhixing products by WPO organizing committee."

Wei Zhixing, deputy director of marketing, Hong Feng Bo told the author.

Professional sports products have been mainly oriented to the professional consumer market, and are not familiar to consumers. This is compared with the "carpet" advertising brand of leisure sports in the mass media, compared with the "invisible nobility".

According to the reporter, there are two most influential companies in the professional sports market in China: Fujian Wei Zhi Xing sporting goods Co., Ltd. and Shandong Taishan sports industry group.

The difference between the two companies is that Wei Zhixing only focuses on professional sporting goods production, while Shandong Taishan is a comprehensive sports industry group.

Mao Zhiqin, executive officer of Wei Zhixing company, told me that the company's current professional sports clothing is mainly government procurement and other large-scale procurement. There are not many stores in the country. Wei Zhi Xing has only one store in Beijing, located near Beijing Sport University.

Network agent is also another option for the company to expand its sales channels.

These ones here

The most important function of competitive clothing

Wei Zhixing has his own factory and designer.

"Professional sportswear is not static, there will be changes in style, and more importantly, functional improvements."

Hong Fengbo said.

According to the information collected by the author, a set of men's Sanda clothing is 90 yuan, a set of Taekwondo competition clothing is 210 yuan, a set of martial arts clothing is 220 yuan, a set of thickened judo clothing is 1050 yuan, and the price of professional competitive clothing is not low.

Hong Fengbo said: "this is determined by the cost of living, professional clothing has certain standards, and survival and design must obey standards."

Material, comfort and durability are the factors that weigh the advantages and disadvantages of professional sportswear.

For example, international standards stipulate that taekwondo suits are white, including tops and trousers.

Under the black belt, there should be a black edge of 3 cm wide under the coat, four cm above the sleeves and 3 cm wide black side.

The fabric of Taekwondo clothing can be roughly divided into three kinds: plain, striped and diamond veins. The plain weave is the best cloth, which has better air permeability, easy to absorb sweat, comfortable to wear, but poor wear resistance. The striped fabric is thick and hard to absorb sweat, but it has strong abrasion resistance, suitable for frequent high strength training, diamond pattern cloth is thin, air permeability is good, wear resistance, but it is not easy to sweat, it is not suitable for training wear.

The cotton content of the road clothing is most suitable for 60%-65%. If the cotton content is too high, it will shrink easily. If it is too low, it will be easy to pilling after wearing a long time.

The mass market has potential.

In recent years, taekwondo, karate, Jeet kune do and Tai Chi have been found everywhere in the university campus, and white-collar workers have also become popular in this kind of sports training.

The popularity of professional sports can not be separated from the attractiveness of its deep cultural background. Professional sports can make people reach the realm of physical and mental cultivation.

Moreover, nowadays, the social environment is more complex. Because of the protection of life safety, some consumers began to learn martial arts, boxing and other sports. Social factors stimulated the growth of professional sports industry.

Media such as film and television play a certain role in the development of professional sports training. After the publication of the trilogy, the fans of Yung Chun have greatly increased.

In short, the prospect of professional sports market is promising.

Wei Zhixing plans to set up a terminal image store in all provinces and cities in three years, and will set up a terminal image store in twenty countries in Europe in 2011.

Hong Fengbo said that exploiting the mass market is the long-term plan for the future development of the company. Of course, the professional consumer market is always the soil for the survival and growth of enterprises, and is the top priority at present.