Guo Hanyao: How Does Brand Management Need To Be Done?

1, dedication

We need to turn our professionalism into a habit. When we are small, we need to do something repeatedly and carefully, so enough patience is essential.

Many things still need dealers to act on their own. Since we need dealers to do our best, we should improve our professionalism and dedication in many things. As distributors, we must set an example, and only if we work hard can we expect our employees to be dedicated.

2, dare to take charge

We may get used to the habit of doing things in the past, what we did before, and still do so. What's most serious is that some friends have the idea of "getting rich and ready to live" and are satisfied with their lives. But the market is constantly changing.

Some dealers are the heroes of the brand in the early days of the market, but as the market becomes bigger, they can not meet the requirements of the headquarters, and may eventually become the sinner of the brand headquarters.

At this time, we must dare to take on big tasks and dare to be responsible.

3, professional image

The principle of professional image: form is more important than content, content flow and text textual.

(1) the image of a store is better.

Decoration and interior design should be in line with brand requirements, unique, simple and simple, and also take into account the actual situation of your industry and the goods you receive.

(2) the image of dealers and the image of office workers should be in place.

First of all, following the principle of "form is more important than content", when we are doing business with our customers, we must always face your customers with the spirit of the company becoming more and more vigorous.

The staff should be generous and decent.

Work order must be straightened out, including the order of going to work and so on.

Secondly, we need to rely on our process to build the culture inside the enterprise.

Do well

4, the spirit of innovation

Innovation ability refers to the ability to use some existing knowledge to produce some novel, unique, social or personal value according to a certain purpose.

Innovation starts from imitation. Imitation is a process of laying the foundation and popularizing basic knowledge. Innovation is a surpass and a tool to surpass competitors. In the process of brand operation, every link can be innovating, and marketing mode innovation can better develop the market and raise the consumer's attention.

5, teamwork spirit

The spirit of collaboration is a very important part of our professionalization. Many dealers mentioned the spirit of teamwork. First of all, their employees must have a spirit of cooperation. In fact, they need to have a spirit of cooperation as distributors themselves. If your employees dare not communicate with you or do not want to contact you, you will have to review, lay down your attitude and listen to the voice of the grassroots at this point. These are conducive to your decision making and enhance the cohesion of the team.

Inclusive staff, so that employees can actively advise you, and actively cooperate with you, which you have to compromise psychological preparation.