7 Principles Must Be Known In Online Venture Investment

A good one.

First, dig the roots.

Search the search engine (such as Baidu) to search for the name of the project to be joined, and take a look at his ranking.

Two, the law of time

The maturity of an enterprise has much to do with its business life.

Although not all enterprises have longer business life, the least mature brand can not be successful overnight, nor is it one or two years old.

I believe time is the best witness.

In order to say that they have a long history, many enterprises often make up a story.

Enterprise stories can be compiled, but the history of enterprises can not be compiled. Many franchisee enterprises have various kinds of stories. This is just a small part of corporate culture.

Don't mistake the story for enterprise history, nor do you mistake it for brand history.

The average maturity of a project is more than 2-3 years.

Three, franchisee rule

The headquarters to join must have more than 100 franchises.

The support of the franchisee and the support of the franchisee also have a look at their price competitive advantage. A product is not necessarily cheap. Good brands like KFC and others are chosen at high prices. The main products of the franchise are product pictures and the quality of online stores.

Four. Contract rules

Contract is the only important evidence of binding force.

The most important thing is the term of contract, which is mostly one or several years in China.

Do not think the longer the longer the better the contract, mainly to see how many years to join the fee, the expiration of the follow-up fee, such as if there is the exception of the franchise fee, such as whether the freight is written clearly.

Five, location rule

Each industry has every industry practice, different platforms, not necessarily Taobao, the best selling on the pads, considering from the consumer's starting point, if some consumers like independent websites, because he feels more professional on independent websites, while Taobao may be like a stall. Some customers like Taobao's random.

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Six, brand rule

As we all know, the role of famous brands is very large. Let me take four brands as examples. Everyone knows that Heng Yuan Xiang's brand is selling well, whether it is T-shirts, wool or bedding, and consumers have great loyalty to this brand. The old brand of Italy brand is most famous for its leather products, and now it develops into daily chemical industry, automobile cleaning and dry cleaning industries. Montagut authorized a leather goods made by a Guangzhou company.

Disney authorized Mickey's bag, and business is mostly good.

These brands tend to have stronger profitability in their single stores.

Because of its high reputation in the minds of consumers, we must not ignore the strength of brands to solve the profitability of single stores.

Relatively speaking, the cost of licensing these famous brands is relatively high, and it is difficult to operate without certain strength.

Seven. Propaganda and guidance rules

Shop publicity is very important, we should pay attention to.

Franchisees must have publicity and guidance. Because large franchisees will regularly conduct surveys on franchisees, summing up publicity experience and directing franchisees' publicity will give guidance to new franchisees. However, their efforts are still very important. Do not think that franchisees give guidance to them without losing anything. This is a wrong idea.

In short, choosing a good online shop project is not a very easy task.

In addition to the above, we should also pay attention to the choice of franchise projects, whether it is appropriate to sell online, is there a certain profit?