Enterprise Scale Operation, Theme Marketing, Sales Promotion

Large theme marketing activities are popular by the terminal.

At present, more and more enterprises hope to achieve rapid sales performance and breakout of operation and development through large-scale theme marketing activities.

To this end, Shen Haizhong, a sales expert at terminal, will help companies successfully organize various large-scale thematic marketing activities through professional articles, so that the sales of enterprises can be more and more excellent and hot.

This article focuses on the core content of successful operation of large-scale theme marketing activities: scale operation.

Scale operation plays a vital role in the successful operation of large theme marketing activities, and is also one of the operating standards that must be observed.

So important? So, what is scale operation? What are the obvious benefits of scale operation? Shen Haizhong, the founder of the big theme marketing campaign, will solve these two problems for the vast number of enterprises and distributors through this article.

The details are as follows:

The first question is: what is scale operation? Scale operation is a new and efficient marketing operation method, that is, from traditional decentralized, small and inefficient marketing practices to a unified, monolithic, large-scale, influential and effective marketing activity operation method.

It is composed of the following elements.

The first is the distinct theme of the activity.

Because this is a large marketing activity, under the premise of relatively large investment, we must ensure a substantial sales return.

Therefore, the premise of scale operation is to require distinct theme of activities, which is very attractive for publicity and sales.

In this way, scale operation can reflect its true value.

Therefore, before launching the scale of operation, the theme of its activities needs to be very sophisticated, requiring improvement, which can quickly arouse the attention, love and pursuit of target consumers.

The second is the clear consumption target.

This is very critical, because with the large-scale promotion and operation, if the target consumer object is not clear or the scope is too narrow, it will affect the hot sales effect of the activity.

To this end, before launching the scale operation activities, enterprises must, according to the actual situation of products, brands and regional markets, divide the target consumers of ordinary retail customers, special retail customers, combined sales customers, small group buying customers, large and medium-sized group buying customers, etc. according to the actual situation of products, brands and regional markets.

This is one of the prerequisites for ensuring the scale operation of the activities and realizing the hot sales.

Obviously, after dividing these consumer groups, enterprises must formulate corresponding sales strategies according to each type of consumer group, so that they can break through one blow, and let large scale theme marketing activities of scale operation successfully harvest numerous fruits.

The third is the promotion of the whole city.

This is easy to understand and one of the most obvious manifestations of scale operation.

At present, many kinds of marketing activities operated by many enterprises and distributors are mostly small and small, such as selling promotional posters in the exclusive stores, distributing some leaflets around the shop gate or the shops, and so on, so that consumers in the entire regional market can not know the contents and highlights of their activities.

In this way, the effect of activities is naturally not good.

Therefore, one of the core requirements of scale operation is to carry out the effective publicity and promotion of the whole city, that is, the entire regional market, so that the target consumers of the whole city can know that our brand is operating the attractive characteristic theme marketing activities, thus attracting the attention, consultation and product purchase of the target consumers of the whole city.

This is very critical.

And in the promotion, enterprises also need to adopt a three-dimensional way of publicity and promotion.

Of course, this is also under the premise of controlling the promotion cost and ensuring the promotion effect. {page_break}

The fourth is the longer activity time.

Obviously, if a large theme marketing campaign wants to achieve 500 thousand, 1 million, 2 million, 3 million yuan or even higher sales performance, half a month or a month, it is difficult to achieve the goal.

There are two reasons: one month, it is difficult for the whole event to reach all the target consumers, so that sales can not really run up; two is not the promotion of activities, all consumers will immediately buy products, but most consumers will observe a period of time, east to west, finally found that our products are the best, activity content is the most favorable.

At this time, they will participate in the activities to achieve the purchase.

This is like a person eating a meal, not immediately digested and absorbed, but takes several hours to become the energy of the human body.

Similarly, our promotional communication has begun, and consumers need to "digest" for some time before they can buy it.

Therefore, we need to change the way we used to operate for ten and a half days, but we need three months, five months, or even half a year's operation.

Only in this way, the sales performance of several million yuan can be truly turned from dream to reality.

The above four points are the core elements of the large-scale operation of the large-scale theme marketing activities created by Shen Haizhong, the expert of terminal sales.

In order to successfully operate large-scale theme marketing activities, a large number of enterprises and distributors must make their scale operation standard solid and not shrink. Otherwise, sales performance will also shrink seriously.

Of course, many enterprises and distributors are afraid to operate large theme marketing activities because they are afraid of spending money and not doing well.

As a matter of fact, the operation of a large theme marketing campaign created by Shen Haizhong, a sales expert by terminal, is not costly, but the effect will be very hot as long as the operation is in place.

We can also examine this from the second question -- what is the obvious advantage of scale operation?

The scale operation standard of large-scale theme marketing activities has the following obvious advantages for enterprises and distributors:

The first is low cost.

Large theme marketing activities are carried out on the basis of the general strength of large and medium sized enterprises and distributors. The cost of many large thematic marketing activities commonly carried out by Shen Haizhong himself is mostly between 2 and 50 thousand yuan.

Of course, the sales performance of different expenses will be obviously different.

Therefore, according to the strength of the enterprises, the two must determine the cost of the first step according to the size of the regional market, and pry the entire regional market to earn the first pot of gold.

Generally speaking, the scale operation of large-scale theme marketing activities is controllable and cheap.

This point, the vast number of enterprises and dealers need not worry.

The second is remarkable performance.

Generally speaking, after 1 and a half months of large-scale theme marketing activities, it can see better sales results and reach the peak of sales after 2 or 3 months' promotion. Most products can achieve hot sales in 3 to 6 months.

Of course, specific sales performance needs to be determined in terms of activity preferences, publicity and promotion efforts, market consumption capacity, operation cost and team execution level.

General sales will rise from traditional 2 yuan to 30 thousand yuan a month to more than 10 million yuan to several hundred thousand yuan, or even millions of yuan a month.

Of course, in general, millions of yuan a month's sales performance requires more than 3 months of large-scale theme marketing activities in cities and townships, and then all the sales outlets in the city can be accumulated.

Third, the brand is loud.

Through the large-scale theme marketing activities and planned marketing promotion, the brand awareness of the enterprises will be fast. (more Shen Haizhong's marketing articles should be searched for "Sina Shen Haizhong blog" click on related columns) to become one of the most resounding brands in the regional market, or even the top of the brand.

Obviously, when a large number of enterprises and distributors have passed a large-scale theme marketing campaign, the promotion of brand awareness and influence will bring great benefits to the follow-up sales of their brand products, because local consumers will feel that this brand is strong enough to be trusted.

Fourth, the network is healthy.

There is no need to doubt this.

At present, most enterprises and distributors, such as in a county-level market, are often completely unpaved.

However, when the enterprises and distributors have passed the large-scale thematic marketing activities, dealers in many regional markets can see this activity well operated and have strong strength with the brand. They will rush to the door to join the company, or the enterprises and distributors will send people to join in the development.

Therefore, large-scale theme marketing activities will help enterprises and distributors to rapidly improve the sales network in the regional market.

The fifth is radiation around.

Besides being able to quickly improve the sales network in the regional market, the influence of large-scale theme marketing activities on the surrounding market is also very huge.

At present, many dealers in the country have poor performance due to the lack of excellent sales methods. They dare not join the new brand easily.

From the practical experience gained by many popular marketing activities of Shen Haizhong, the teacher of terminal hot sales, a large scale thematic marketing activity has been launched at a county level or prefecture level market, which will rapidly radiate into the surrounding market of the regional market.

At the same time, dealers around the region saw that this activity was good, and felt that such operations would make money and would be willing to join.

Therefore, this is also one of the main reasons why Shen Haizhong, a hot end sales expert, suggested that the enterprises should focus on the target market.

Because of this operation, the surrounding regional market has become an enterprise's own "pot in the bucket".

Otherwise, it will be difficult for enterprises to develop unfamiliar.

On the whole, the main theme marketing activities created by Shen Haizhong, the expert of terminal sales, are not only cheap in operation but also outstanding in sales performance, and can also enhance brand awareness at the same time. Moreover, the sales outlets in the regional market and around the region can be improved step by step. It can be said to be a great deal of success, and it is very worthy for the vast number of enterprises and distributors to operate in a solid way, so as to create a better today and tomorrow.