Incubating The Core Of Creative Garden

　　 Establishment Creative garden The purpose is, of course, to inject more artistic elements into the industry and ultimately to enhance it. Design

　　 Beijing: Art forerunner

When it comes to fashion creative park, we must mention the "798 Art District" located in Beijing.

Beijing Mariano Fashion Co., Ltd. is also located in the 798 Art District. Designers are always ready to find inspiration for creative design. The ancient furniture, ceramics and stone sculptures of Qing Dynasty can be seen everywhere. Green plants scattered around, surrounded by small rivers in the courtyard, flowing water murmuring, goldfish swim in the meantime. The ceiling is transparent glass, and the sunlight is directly inside the room. It feels very good.

In 798, there are many clothes studios like Mariano.

The 798 Art District, originally a radio equipment factory in Beijing, is mostly Bauhaus style in East Germany. Since 2002, artists from a group of large studios have found that they are gathered here to organize various art activities. The strong artist atmosphere has attracted nearly 200 Chinese and foreign galleries. In the following years, artists have turned this into the hottest contemporary art market.

The popularization effect of contemporary art is more demonstrated in other cities' enthusiasm for creative industry area. 798 the success of the art district gives the city many intuitive experiences in the transformation of old urban areas and old factories. But soon, they found that 798 of the cafes and restaurants were well replicated, while 798 of the soul, those galleries and studios, could not be duplicated. Besides Beijing, where would there be such a hot contemporary art market? Apart from Beijing, where would there be so many drifting artists with family ties? The contemporary art district has been "Shanzhai" one after another. Folk Art District "Then, does" creativity "of creative industries become a retrogression?

If you go to 798 of the people regularly, you will find that 798 of the areas are constantly expanding, one is the area of the area, the old factory buildings are constantly making way, and the new business organizations are still coming in. We can imagine, "this is not a fight for one person", and how many businessmen will ponder and practice voluntarily about the future business opportunities here.

It can be concluded that the success of 798 is the success of the "contemporary cultural industry", but it is not just the success of the "cultural industry". Therefore, when constructing the "copycat version 798", when we are trying to demonstrate the "creative industry", we should also think more about what is the "contemporary creative industry".

798 what is the foundation of art? Liulichang has four treasures of glazed tile, the Shichahai has hutongs and operas, and 798 is the factory. Germany first created modern industrial civilization, and the founding of new China laid the foundation for China's industry. Today, their people and things remain unchanged, even the slogans of those years remain intact. Therefore, the 798 art form is closely related to Western art. Departure and nothingness are its core. In short, modern industrial civilization has little or no fault with native agricultural culture.

It is not accidental that China's modern art finally settled in 798. Through 798, we can see the origin of modern Chinese civilization. As China is stepping into the commercial society, we can see that the factory buildings in the past have been almost demolished. Future generations will not be able to see the material form of the origin of modern industry in China, nor can they borrow a few township enterprises to muddle through. From this perspective, 798 is historical and international.

Guangzhou and Shenzhen: the association takes the lead

In August 6, 2010, Guangzhou T.I.T creative park was launched. In this regard, Li Zhixin, President of Guangzhou garment industry association, believes that "the creative industry is a kind of service industry, the faster it grows, the more developed the country is, the faster its economic development will be."

Recently, there is news that Shenzhen fashion creative park intends to settle in Luohu District.

A series of strategic initiatives to build the "fashion capital" and strive to build an international consumption center have attracted the attention of many fashion industries in Luohu. The Shenzhen clothing association is interested in investing in the Shenzhen fashion creative park in the scenic Wutong Mountain art town. Shen Yongfang, Secretary General of Shenzhen Garment Association, believes that the Wutong Mountain is situated in the mountains and rivers, the geographical location is superior and the environment is beautiful. It is very suitable for the creative design of fashion clothes here. The Shenzhen clothing association is willing to work together with Luohu District to make the upgrading and transformation of the old factory buildings in Wutong Mountain - the great hope area, making it a very fashionable and artistic fashion. Italian Culture Industrial Park.

The site of the company is originally an abandoned old factory building. Young designers use their design inspiration and creative wisdom to transform the old factory into the salon studio of designers. Here, there are not many physical objects, although simple but not so delicate, ink and pen, ink and paper are placed just right, next to a winding stream, and the frail water runs around the stream. The studio is quiet and chic, simple and practical. Designers are more likely to inspire and excavate the inspiration of creative design.

Shanghai: City Memory borrowed from Chen Chuxin

Walking along a narrow road in Tianzifang, Shanghai, Taikang Road can be seen not only in the old factory buildings but also in some surrounding rock houses. All kinds of landscapes come together.

In the exhibition hall of the old factory transformation, the reporter found that the construction decoration here is not how to be exquisite, the plain white powder walls occasionally appear pitting marks, and some of the walls are slightly spalling.

"We did not carry out large-scale decoration works, and the funds invested in construction were also very limited." Wu Meisen, chief planning officer of the creative industry center, Taikang Road, explains that there are two main reasons for this.

First of all, construction costs are low and rents are relatively low. At present, the average rent of Taikang Road is 1.5-2.5 yuan per square meter per day, which is cheaper in the creative industries cluster of Shanghai, and some ordinary young artists can afford it.

Another consideration is to keep the original appearance of the building as far as possible, and "thoroughly refurbishing and changing the face", the city will have no memory. Wu Meisen said.

The early construction funds of Taikang Road mainly come from the deposit paid to future tenants, and invested about 200000 yuan for infrastructure construction.

Compared with Taikang Road, the fashion creation center of No. eight bridge has a strong modern flavor. It is easy to see from the color, structure, and various details that developers are investing heavily in mind and capital.

Huang Hanhong, President of bridge eight's developer and fashion lifestyle center group, told reporters that the scale of the project's investment was nearly 40 million yuan, the site was chartered for 20 years, and the plan was 5 years to recover investment. Now it seems that the overall progress is proceeding smoothly according to the expected direction.

In fact, many old factories are out of repair. If they are not improved, there will be hidden dangers. One of the purposes of the renovation is to extend the life of these plants. " Huang Hanhong explained that, in addition, the design elements of fashion and personality, which combine the unique architectural style and historical details of the old factory buildings, will present a more special view, and the convenient conditions of office can also be improved.

In Creative Park, we are still in the "learning period".

Fu Luyong, executive vice president of Shanghai World Trade mall, believes that in China, creative gardens are "more of a learning process."

"In terms of building a creative industrial park, I do not agree with the way capital operates." Wu Meisen feels that the intrinsic profit seeking nature of capital will reduce the core of the creative industry, and invest a lot of capital in the fine decoration. It will certainly raise the rent in the future to fund the withdrawal. This is the development of real estate in the light of the concept of creative industry.

For old factories and old warehouses, many local governments, investors and designers have formed a habit of thinking to plan them as "creative industrial parks". But what is the real creative garden? Are these places suitable for building creative gardens? Can a lot of inputs bring about good results?

More and more creative industrial parks are becoming hotter and hotter. Take Guangzhou as an example, Yuexiu, Liwan, Tianhe, Haizhu and Baiyun are more than 10 Creative Industrial Parks under construction in 5 old cities. In addition to the famous Guangzhou Creative Industry Park, Xinyi guild hall, red brick factory and the original Guangzhou textile and garment factory, which are already famous, Guangzhou is also planning to build Liwan creative park near Chen Clan Academy, the IDC innovation science park transformed by the original tiger head flashlight factory, Guangzhou 229 international fashion design creative garden of mineral spring street, and the reconstruction of the Fifth Industrial Zone of the former South China West. Haizhu Creative Industry Park, Jin Mai Creative Industry Park, which was renovated by the original daily food factory, etc., besides, Panyu, Whampoa, Guangzhou Economic Development Zone, Luogang District and so on have large and small creative industrial parks in preparation. Not long ago, the government of Liwan District announced that in the waterfront area of its core area, the 7 large state-owned enterprises, wharfs and warehouses along the 2.4 kilometer area along the river bank were "cage changing birds", and built four new parks to the east along the Yangtze River: 1850 creative industrial parks, 922 Hongxin creative parks, Fangcun cultural creative industrial parks and Christ Church parks. The first large-scale green waterfront eco business district. Just across the river in Fangcun, the transformation of Taigu warehouse is in full swing.

However, many creative parks only have "Parks" without "creativity". They are only real estate projects provided by some companies for industrial buildings or cheap office buildings converted from warehouses. Many creative industrial parks have been reduced to creative property, and their own planning and development are few. Some developers are looking at profits, regardless of which companies they recruit. The Creative Industrial Park lacks overall planning, and the phenomenon of repeated construction is serious. The development of some parks is similar. The creative industrial park has the trend of "great leap forward" development, which makes the overall development difficult to achieve dislocation and complementary advantages. At present, many creative industrial parks are empty, with low rental rate and poor efficiency. This phenomenon is deserving of attention.

　　 What role should the government play in the creative industry? Fu Luyong's view can be said in a word, "I think some of our governments are too strong." In fact, the government should formulate industrial policies and do all kinds of services in the creative industry instead of creating the creative industry itself. Service, that is what the government should do. Only when the service is done can we create a good creative garden.