Bono Tailor Enters E-Commerce Market For Women'S Wear

At the end of 2010,

Another big news came out again.

Recently,

The e-commerce platform announced to the outside world that it will expand the business women's clothing market on the ebono platform in early 2011.

This shows that the ebono e-commerce platform has once again made efforts to expand the brand market after successfully building Bono Tailor business men's clothing.

。

It is not difficult to see that China's e-commerce market will show another excitement.

In recent years, the domestic e-commerce market is bustling with excitement. According to the latest data released by China Internet Network Information Center (CNNIC), as of June 2010, the number of Internet users in China has reached 420 million.

The scale of online shopping is multiplying.

In December 2009, it reached 108 million, an annual growth rate of 45.9%, and the utilization rate of online shopping reached 28.1%.

It is estimated that the size of the apparel online retail market will increase by 80% over the year 2010 to 115 billion yuan in 2009.

The data show that clothing and 3C digital become the two most popular products in the ten cities of online shopping.

and

As one of the hottest categories of e-commerce market, it has been an important field supporting the development of e-commerce platform.

Horizontally, e-commerce and physical market convergence, women's clothing consumption is the mainstream in two areas, for this time

Entering the e-commerce market of women's clothing, the industry generally believes that if there is no strong support, any brand wants to enter the competitive environment of the strong like forest.

and

The purpose of this exhibition is to be proved again.

Strong power behind.

Well,

What are the reasons for marching into the e-commerce market of women's clothing?

First of all, at present

Clothing consumption is still

Mainly, the orthodox high quality business casual dress still belongs to the blue ocean market, which has not yet established a prominent brand.

and

Choosing to enter the women's electronic commerce market at the moment naturally has the predominant market advantage.

Second, with the help of

The existing male consumer groups.

After entering the market, women's clothing will have a certain user base and word of mouth foundation.

This will undoubtedly raise the market threshold for the entry of other brands.

Third, with the help of

Strong brand strength.

Women's clothing has unique advantages in all aspects of design, production, service and so on.

Relevant market leaders said that the "first come" and "latecomer" in the market are not the most important ones, and the strength of the brand is the key to the success of the market.

As we all know, at present, almost all other e-commerce brands in the industry are light companies, that is to say, they are only a sales platform without production capacity, and all products are processed by processors.

Different from them.

Electronic commerce takes heavy company's network direct selling route, has its own large garden factory in Shanghai, takes ebono as the network platform, uses the non store production direct sale integration pattern.

Strong production capacity, imported first-class equipment, selected high-end fabrics, and excellent manufacturing technology, to ensure the quality of the product, compared with many brand products can be seen.

This is the most distinctive feature of Bono Tailor e-commerce, and will become the biggest advantage of its e-commerce market.

Bono Tailor will have more fashionable and new business women's clothing landing on ebono website in the future, and the market performance of Bono Tailor dress is worth looking forward to.