Advanced Custom Clothes: The Super Luxury Of Small Circles

Only more than 100 people in the world can buy "high fashion" regularly.

More than one hundred other women will join the closed circle every year to order a custom evening dress or wedding dress.

They came from the royal family or the billionaire family.

Or a madness of life in celebration of a happy event.

The price of fashion design made by young designers is not less than 15 thousand euros.

And big companies are about to double the amount.

According to the industry, custom-made wedding dresses can be as high as 80 thousand to 120 thousand euros, sometimes even hundreds of thousands of euros.

Companies in the industry can not be more serious about price.

Young designer Alexis Mabille said, "only a few embroidery made in the best workshop can make the price of the whole dress increase by 45 thousand euros".

The name of custom fashion only exists in Paris.

The difference between it and clothing and even luxury clothing is the unique style and the work of tailors in the workshop. Sometimes it takes hundreds of hours to make a high-end fashion according to the size of the customer.

Jean Paul Gaultier will produce a bust for each customer as a standard reference.

At the end of each year and before the fashion show in early July, women of all ages will come to investigate the news.

Fashion consultant Jean-Jacques Picart said, "don't think these are old ladies."

They would ask the company's tailor general Claude Mialaud, "is there anything suitable for me?"

Claude Mialaud told reporters in the living room usually used to receive these customers, "I will go to the workshop and pick out some of their favorite fashions immediately."

Claude Mialaud has held the same position in Saint-Laurent company for 15 years.

She needs to travel a lot, about ten times a season.

Every time after the fashion show, customers will be booked.

She usually takes the 1/3 fashion in the new series to New York.

In addition, they will go to the bay area, Switzerland, Spain or Hongkong to promote fashions or to take the first trial costume of guests' custom-made clothing.

In this case, she brought only a piece of cloth, a simple version of the skirt ("all the cutting has not been sewn"), and one or two tailors.

Many old customers don't go to fashion shows, but they prefer to send pictures and information to the company.

Claude Mialaud said, "they do not like to show their faces because they are low-key," which also makes them mysterious.

The company provides them with personalized services that vary from person to person.

They can change some details when ordering fashion: add sleeves to change the skirt length.

But if they find that one of the clothes has been sold to another, the tailor will have to tell them, "it will be like this."

For the sake of secrecy, Claude Mialaud can't tell them which country they sell to, but this usually makes people cancel their purchase.

"Some women think this is important. They don't want to bump into others."

Similarly, if a star has worn a skirt over a red carpet, "they will not want it again": this dress has been seen.

Small companies like Alexis Mabille promise not to sell two identical styles of clothing in the same country.

On the contrary, if customers insist on the clothes she wants, they will be alone.