Apparel Private Economy Pformation And Upgrading &Nbsp; No Quality, "Gold Medal".

In terms of the average price of our export garments, the profit of each 60 garments can be exchanged for a BOSS T-shirt brand and no brand, and the spreads are amazing.

From simple

No quality, no gold medal.

What is a brand? A good brand depends on quality first. Wang Chunhua, general manager of Changshu Switchgear Factory, is very meaningful.

In October last year, Nanjing Sheng he Pharmaceutical Group actively destroyed 6 million yuan worth of drugs in its own warehouse, which had not passed the shelf life.

No expired, why is it destroyed? Chairman Wang Yong revealed the batch.

The "bird nest", the National Grand Theater, the Great Hall of the people Jiangsu hall, the World Expo African Pavilion and other buildings chose the Golden Mantis.

Wang Yuanyuan, director of the planning department of Golden Mantis, seems to be that quality has won the market.

"Golden Mantis" has won the "Luban prize" of the highest honor in the construction industry many times.

Wang Yuanyuan said that ensuring quality is reflected in details.

For example, in order to ensure the quality of construction, she said, "Golden Mantis" was set up in more than 10 cities throughout the country, all of which used headquarters "original staff" to eliminate any construction team's affiliation. "Even in Xinjiang, this is the same for construction companies, which is something that most companies do not dare to think about."

Reducing the amazing price difference of similar products

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Talking about the independent brand, Zhou Haijiang, President of the red bean group, has a lot of emotion. "We sold 1 yuan clothes for 100 yuan before the OEM. The price of the foreign companies sold at least 1000 yuan after the OEM, and the profits we made for thirty or forty pieces of clothing may be worth the profits of foreign brands.

Foreign brands consume our resources and labor force, easily earn high profits, and the pain of brand loss reminds red beans to strengthen their own brands.

After investigation, Zhou Haijiang found that in terms of clothing, Paris and Italy are universally recognized as the fashion capital of the world. The clothing brand from there is universally sought after by the whole world, and the overall cultural effect is obvious. "The gap between brand cultures is one of the bottlenecks for Chinese clothing brands to move towards the world".

To this end, he founded the "red bean" brand, symbolizing Acacia and auspiciousness. Foreign businessmen also appreciated the oriental culture charm of their representatives, and gradually formed five series: red bean men's clothing, red bean home, red bean home textile, Eadiefi, and horidian.

Only the red bean men's clothing, along with the brand value enhancement, the overall profit level has increased by about 20% over the past two years.

According to the statistics of relevant departments of the province, at present, 2 Chinese famous brand products in the province are all from private enterprises. Among the more than 200 famous Chinese brands in the province, private enterprises account for over 90%; among the 1731 famous brands in Jiangsu, there are 1587 private enterprises, accounting for 91.7%.

In South of Jiangsu, a county-level city in Changshu has 1 world famous brands, 22 famous Chinese brands and 115 famous brands in Jiangsu. Currently, the sales revenue and total profits and taxes of the brand-name products above the provincial level in the whole city account for 32.5% and 38.3% of the scale industry respectively, with the contribution rates reaching 32.3% and 62% respectively, and the contribution share of the brand economy is increasing day by day.

Brand management "sitting and collecting profits" {page_break}

In every branch of the world, McDonald's can get the "exclusive royalties" of US $250 thousand, while the 90% of Hai Lan's stores will pay a fee to the Hai Lan group every year.

The two different industries have different brands in the same way.

Speaking of the wonderful turn from product management to chain store brand operation, the company responsible person introduces that the "Hai Lan home" adopts the fully managed franchise mode. The sales and management of all the franchised stores are all responsible for the management team of Hai Lan's home. Its one-stop consumption mode has been spread all over the country in more than 1300 stores, leading the sale of men's clothing nationwide, and also making the Hai Lan group develop from the upstream fabric enterprise into a brand integrated enterprise.

Good brands can condense more social stock assets and social resources and bring value-added space to the brand.

Chen Zhenning, director of the provincial Commission of letters and commissions, said that several brands in WAL-MART supermarket are private brands owned by WAL-MART. The comprehensive effect of WAL-MART brand is better presented, and the brand of Jiangsu should be inspired.

For example, Suning Appliance can try to expand its own brand products and make full use of the comprehensive effect of Suning brand through exclusive marketing, exclusive agency and staged buyout.

In economics, the proportion of sales revenue of brand products above the provincial level to the industrial sales revenue is known as "brand economy", and it is an important index to measure the competitiveness of a region's products.

"Overall, our province's manufacturing quality competitiveness index ranks the highest in the country for 4 consecutive years, but the proportion of" brand economy "is only 27.5%. In addition, the current brand is mostly concentrated in traditional industries, and the brand of emerging industries is relatively small, and creating brand is still a long way to go.

Chen Zhenning said that during the "12th Five-Year" period, the proportion of "brand economy" in Jiangsu will strive to increase by 1 percentage points a year.