Online Shopping + Adult: Two Factors Affecting Children'S Clothing Consumption

Nowadays, a new family mode, the "421" model, is becoming the mainstream, mainly referring to the family structure around the only child generation - four elderly people, two adults and one child.

The result of the new family structure is that the eyes of the six adults are concentrated on this child.

Whether it is season changing clothes, festivals or birthdays, children's clothing and costumes are important options for adults to choose gifts.

Near the Spring Festival, the clothing market is booming. The children's wear market is more prosperous than before.

Network prosperity drives consumption behavior change

Kathy is the little red man of cradle net. When he was 2 years old, he had his own blog. His pictures and articles were updated and timely. Of course, these were written by Kathy Post-80's parents. They were deeply influenced by the Internet and they turned their attention to the Internet again.

They use child care websites, baby bloggers, etc. to understand childcare knowledge and exchange experiences in childcare. Of course, the beauty of big show babies is of course.

Kathy is such a fashionable little model. The style of clothes keeps changing. The click rate is very high.

The prosperity of the Internet not only provides a platform for communication and sharing for the parents after 80, but also provides a better channel for child care consumption.

Disseminators share shopping experience, which includes the spread of children's clothing brand reputation.

Online shopping has become the main shopping method for countless new generation of post-80s parents, and the growth rate of this kind of consumers is increasing by geometric times, and the market space is hard to calculate.

Cheap and fashionable style is the two most important reason why they choose to buy children's clothing online.

Nowadays, 80's parents like new and unique products. Because of the special advantages of the Internet, many clothes that can not be bought in the mall can be easily cleaned up by the Internet, which saves the shopping in the shopping mall, and can bring children to shop at home.

The new child care mode and consumption behavior will gradually be accepted and recognized by the public. Children's clothing brand should take full account of the characteristics of this consumer group in channel construction.

Adult clothing factor prevails children's wear

Sequins, rivets, metal chains, leopard print, and vest...

In a recent interview, the reporter found that whether in the high-end shopping center or in the wholesale clothing distribution center, the fashion elements of adult dress can be found in children's clothing.

Ms. Yao is the manager of a children's clothing shop. She told reporters: "before the Spring Festival, there is a peak sales season. Part of the reason is that the festival is approaching. Another reason is that the children's clothes that are fashionable in design are very fond of children, and even adults look at them very much."

But she also said that the quality of such clothing is not necessarily suitable for children, and remind parents to buy one or two pieces of them occasionally.

Lace, bead decoration, waist design and other fashionable elements commonly appear in children's clothing, and even appear high heeled children's shoes, while the children's shoes such as suspenders, sequins skirts, leopard tights and so on are selling like children's adults.

In particular, the brand names of children in Europe and the United States have been playing the same role in children's wear market.

The improvement of the living standard of young parents and the aesthetic level of fashion is an important reason for the adult of children's wear.

But while improving the sense of design, clothing should give more consideration to children's physical and mental health. How to improve the design level of children's clothing is conducive to the healthy growth of children. This is really a question worth pondering.