Shanghai Mingshi Street Is Worthy Of Our Study And Reference.

In 2011, the Ministry of industry and information technology will focus on promoting the construction of comprehensive public service platform for large and medium-sized cities, and continue to do a good job in identifying the public service demonstration platform of national small and medium-sized enterprises, and identify and support 180 public service platforms.

As a result, the construction of public service platform for SMEs has once again become the focus of public opinion.

Upgrading small and medium enterprises has become a national strategy

Labor costs continue to rise, but still difficult to recruit workers. Cotton prices, oil prices and land prices are high enough to push the profit margins of enterprises, and environmental protection policies such as energy conservation and consumption reduction have gradually become hard targets. The pressure on enterprises has increased sharply. The continued appreciation of RMB has caused export processing enterprises to complain incessantly. The central bank has raised the deposit reserve rate several times, which further limits the bank's lending impulse.

For ordinary people, these may be just rolling news in the TV media, but for the small and medium-sized enterprises, every small action at the national macro level involves their "big survival".

The number of small and medium-sized enterprises in China is large, which accounts for 99% of the total number of enterprises. It absorbs more than 80% of the employed population. The value of the final product is about 60% of GDP and 50% of the tax paid. SMEs have undoubtedly become an important force in promoting China's economic and social development.

However, the average life expectancy of the 4000 SMEs registered in China is only 2.9 years old. This shows that China's small and medium-sized enterprises are still in a relatively vulnerable position, and most of them are still struggling on the survival line.

As a labor-intensive traditional manufacturing industry, textile and clothing industry is also a field for small and medium-sized enterprises to gather. Most of them are small in scale, insufficient in funds, low in added value of products, and easily affected by changes in market costs.

At present, the SME division of the Ministry of industry and information technology is preparing the "SME Service System Construction Plan" and will be included in the "12th Five-Year" planning system of the Ministry of industry and information technology.

As a matter of fact, the Ministry of industry and Commerce launched the "29 countries" in 2009 as early as 2009. In September 19, 2009, the State Council issued a number of opinions on further promoting the development of small and medium-sized enterprises, which explicitly called for "accelerating the construction of SME Service System and accelerating the construction of public service infrastructure for SMEs.

Thus, promoting the development of small and medium-sized enterprises has become a social consensus and a national strategy.

Industrial public service platform promotes brand promotion

"12th Five-Year" has arrived. With the confirmation of various new objectives and new tasks, the new economic situation, whether opportunity or challenge, is forcing small and medium-sized textile and garment enterprises.

But brand promotion is easier said than done, it is a systematic project, and small and medium-sized textile and garment enterprises are limited by their own size, financial resources, material resources, manpower and so on, and their ability of independent innovation is deficient. It is difficult to carry out brand promotion alone. Therefore, a comprehensive industrial public service platform is urgently needed to provide common services such as common technology, information logistics, personnel training, investment and financing, intellectual property, brand building and market promotion, so as to reduce the basic investment, capital risk and technical threshold of small and medium-sized enterprises before competition, and reduce the cost of production and management of small and medium-sized enterprises.

With "Shanghai"

Shanghai Mingshi street, which provides close, personalized, differentiated and one-stop services for small and medium-sized enterprises according to local conditions, also stands out from many service platforms (Institutions). It has not only become the only one of the 76 creative gardens in Shanghai, which has been awarded the "Shanghai modern garment industry small business enterprise base" by the national development and Reform Commission, but also the "Shanghai modern clothing industry public service platform", which is supported by the Shanghai municipal government.

In addition, "Shanghai Mingshi Street" has also entered into strategic cooperation with the "Shanghai cultural property exchange", and has set up the first "China Textile and clothing brand trading center".

Recently, "Shanghai Mingshi Street" has been awarded the "brand demonstration base for Chinese small and medium enterprises" by the Ministry of industry and commerce. It has taken the lead in the field of brand public service platform, and has once again become the "Star" of the creative park in Shanghai.

Start the "100 brand promotion plan"

As a national innovation and development platform, "Shanghai Mingshi Street" conforms to the national economic pformation and small and medium enterprises.

It is reported that "Shanghai Mingshi Street" has attracted 10 international think tanks from 7 countries with many years of international first-line brand service experience, and dozens of experts in the fields of textile and garment industry, brand research, brand trading and brand communication, as well as many capital institutions including CITIC Securities, China Venture Capital Research Institute, Mu Si capital and so on.

The extraordinary pioneering work of "Mingshi Street" in Shanghai has formed a strong "magnetic field" effect.

According to the exclusive news of this magazine, "Shanghai Mingshi Street" is about to launch a "big action". In March 26th this year, Beijing will officially launch the "gorgeous 100, brand power" plan that has been brewing for a long time.

The plan will select the 100 textile and apparel brands with the most potential investment, and provide a full range of integrated services for strategic promotion and capital operation of brand value, so as to further support the development of brand to capitalization.

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"Shanghai Mingshi Street" stands at the height of the whole industrial chain. On the basis of the current situation and the current situation of the industry, on the basis of the existing mode, we can make full use of the interactive relationship between industry and capital, explore a new way of the mode of public service platform, find the biggest lever for the brand enterprise, not only make Chinese brand, but also make Chinese manufacturing industry, Chinese creative industry, Chinese cultural industry and so on.

This is not only the most pragmatic step of China's own brand strategy, but also an indispensable part of China's economic restructuring.

The case of "Shanghai Mingshi Street" construction of industrial public service platform is worthy of our study and reference.