&Nbsp Was Exposed By CCTV And Profiteering In The Skin.

The Monument for Liberation brand is still operating as usual.

The road of Westernization of card Dan ton

In a Karl Denton's direct store in Shenzhen, a Karl Denton suit with a place of origin in Italy sells for nearly 30 thousand yuan.

Karl Denton, known as the 18 year old Italy famous brand clothing, takes the high-end and fashionable line.

However, in a news broadcast room broadcast on CCTV news channel on 15, CCTV reporters found from many surveys in Italy, Hongkong and Shenzhen that the "top European men's wear brand" brand "Dayton", which is currently set up in many domestic airports and high-end shopping malls, is actually a registered trademark in Italy, with no factory production, but actually a domestic brand.

"We are now registered globally."

According to CCTV, the A terminal building at Shenzhen Baoan Airport is in London.

CCTV reporter once met in the name of joining.

No one knows about it in Italy.

Whether Karl Denton is Italy brand or not? CCTV reporter commissioned Italy local TV station to investigate the Italy patent and Trademark Office first.

According to the search, the registration date of the trademark is February 1998, and the successful registration date is January 2001.

The applicant is Yim Siu WA, and the application address is in Hongkong.

This means that the Italy brand, known as the 1993 entry into China, is actually only 10 years old in Italy's brand history.

{page_break}

An official named Zaccaro from the official business and taxation department of Italy told reporters that the search found that there was no Karl Denton in the registration information of the Italy chamber of Commerce, which means that Karl Denton did not have an enterprise registration in Italy, let alone commercial and tax behavior.

A Italy insider who has entered the garment industry for 35 years told reporters that he is familiar with the famous brands in the industry, but Karl Denton has never heard of this clothing brand in Italy.

Another industry insider said he had sold many international brands, but he had never heard of the brand.

In Hongkong, it's just a trademark.

What is the relationship between the registered Yim Siu Wa and the Chinese operator Karl Denton? According to the information provided by his trademark registration, through the online search of the Intellectual Property Office of the Hongkong Special Administrative Region, the reporter found the registration information of Karl Denton in Hongkong.

The registration date is August 28, 1997, the actual registration date is August 21, 1998, and the registrant and address are identical with the registration of Italy.

This shows that card Dan ton first registered in Hongkong, and then registered in Italy, the registrants are Yim Siu wa (through online plation, "Yim Siu WA" for Yan Xiaohua).

The Hongkong Special Administrative Region Intellectual Property Office staff told reporters that the registrant Yan Xiaohua applied for a registered trademark, but he did not apply for it in the name of the company.

A trademark equivalent to an application in the name of a person.

Karl Denton is just a shell of individual registration. Italy

It's a family.

CCTV reporter registered on the State Administration for Industry and Commerce Trademark Office found that Karl Denton's application registration date in China is 1994, the trademark owner is Shenzhen Karl Denton dress limited company, the legal representative is Yan Xiaoqian, and Yan Xiaoqian is also another Shenzhen company Shenzhen Xingyi industrial limited company's legal representative.

Online search shows that Yan Xiaohua is also the head of Shenzhen Xingyi Industrial Co., Ltd.

What is the relationship between Yan Xiaohua and Yan Xiao lead and Shenzhen Xingyi Industrial Co., Ltd.

The reporter came to Shenzhen City limited and Shenzhen Xingyi Industrial Co., Ltd., the company of Xingyi company, said that their company is the operator of the company.

As for Yan Xiaohua's identity, the staff told reporters that Yan Xiao lead and Yan Xiaohua were brothers.

According to CCTV disclosure

The goods are sold at a maximum price of 150 thousand and the purchase price is 67% off.

Foreign registered trademarks are returned to domestic production, operation and processing, and are sold in the name of foreign brands. This is the common mode of development of domestic shell foreign brands.

Such a mess is really just "catering to the needs of consumers to buy imported goods"? I am afraid it is not so simple.

In a shopping mall in Monument for Liberation, a light blue stripe and mulberry short sleeved T-shirt sells for 2980 yuan, and 8888 yuan for a black suit made in China.

And the price of the suit with Italy origin is several times higher. Next to the 8888 yuan domestic suit, there is a set of dark striped suits priced at 28880 yuan, and another set of light stripes priced at 18880 yuan.

Karl Denton, general manager of the brand development department of the company, said Karl Denton had only registered trademark in Italy, no enterprise operation and no branch store.

"The main price range is eight thousand to fifteen thousand.

The high-end is fifty thousand to one hundred and fifty thousand, and the purchase price is 67% off.

If customers have VIP cards, the minimum is 15% off. "

The journalist counted 28880 of his suit at 67% off, and the profit was nearly 20 thousand yuan.

General manager Xia said that although the positioning of the brand is very high, and the cost of joining the upstart is high, but as an agent or franchisee, the profits have enough protection.

During an interview with a direct shop in Monument for Liberation, a salesperson said that the shop had a turnover of several million yuan a year, and its performance was good in all stores in the city.

explain

"This is the hidden rule of the clothing industry".

Yesterday afternoon, as a franchisee, the reporter asked Mr. Yu, director of the direct store management of Chengdu and Chongqing, to understand the situation.

Mr. Yu said he already knew about CCTV's report. "But CCTV reports are all unspoken rules in the clothing industry. Many brands are registered in Europe and are producing in China."

Yesterday, reporters at some shopping malls in Monument for Liberation saw that many brand names were like foreign brands, and some salesmen were right.

Mr. Yu said that Karl Denton's promotion in Chengdu and Chongqing had not been affected.

Speaking of the brand strategy of posing as foreign goods, Mr. Yu said, this is not a consumer being fooled, but a company's need to cater for consumers to buy imported goods. "Our price is related to the value of the brand itself, production costs, processes, raw materials and so on. This price is approved by the consumers, and I feel that the value is slightly higher than the current price."

But when a reporter asked about the proportion of imported goods to all sales, he refused to answer the question of the different sales of different stores.

However, a salesperson at Monument for Liberation's direct shop told reporters that the original products sold before were more, and now the domestic production is more, "but the fabrics are imported".

Respond

The company is investigating the price of the product.

Does Karl Denton's price and other strategies change because of CCTV's reports? Mr. Yu said that at present, there was no notice of the company's downloading of goods or the reduction of prices. Karl Denton's promotion in Chengdu Chongqing had not been affected.

At 6 p.m. yesterday, the reporter called Shenzhen Xingyi Industrial Co., Ltd., located in Baoan District, Shenzhen. After the call was put on, the voice was "card Dan ton".

The staff on the phone told reporters, "the company is conducting an investigation on this, and soon after the news is announced, the company executives are still having discussions."

Earlier yesterday afternoon, the reporter called the market department of the market. The staff of a marketing department said that the Department had been adjusted from the original promotion department to the marketing department after the Spring Festival, and the staff had not been finalized completely, so it was not convenient to introduce the situation.

It is understood that there are ten outlets in the city, which are located in some shopping malls in Monument for Liberation, Jiangbei, Shapingba and so on. As of yesterday, these stores still operate as usual.