Online Shopping Line Business: Expansion Of Goods With The Help Of Network

Business Consulting: Zhang Lu and his wife run a small supermarket. Recently, they saw a project on the Internet. online shopping This mode is mainly targeted at those who have already registered in online stores but seldom have transactions. This part of the consumer clearly knows. network Shopping is not cheap but dare not try. In this case, some large online shopping platforms have authorized grocery stores, supermarkets, chain stores and other community and campus shops to become the designated purchasing shops of these online shopping platforms, providing online services for those who can surf the Internet but have concerns and those who will not surf the Internet. Electronic Commerce Service. Because this is a completely new business mode, Zhang Lu and his wife don't know much about it. So, help the newspaper's time business column to consult whether to set foot in this new field?

Xu Heming, an entrepreneur guidance expert and a senior Internet Marketing Planner, has carried out a detailed analysis of the online shopping line and its revenue model.

Phenomenon: under the line, "ants" Besieged "elephant".

Xu Heming said that under the trend of online shopping, there are hundreds of millions of consumers who have online shopping needs but have not tried online shopping for various reasons. Taking Taobao as an example, it has tens of millions of inactive members, which means that these people have the desire to shop online, and are powerful potential consumers, but they need to wake up.

So what are the obstacles to online shopping development? First of all, what is the problem of cash security? For example, if the seller pays no money, how can I input the bank card number and password? Secondly, it is the after sales service of the network, such as buying inappropriate products. What about buying fake and inferior products? So how can we meet the needs of these people and make them become customers? Smart Internet marketers have developed a brand new shopping mode -- online shopping line stores, popularly speaking, that is, online shopping outlets for community products, which combine the advantages of online shopping with traditional shopping methods.

Some people have compared the online purchasing business with the "ant" siege to the "elephant" at the gate. For the general small supermarket, it is a function of a small shop before, and the profit is very limited. However, as long as there is a computer and can access the Internet, the small shop is transformed into an omnipotent community e-business basic service terminal. Hundreds of millions of online products on the Internet are far more abundant than those in the community. These small supermarkets are like "ants" under the line, while the traditional commercial supermarkets are "elephants at the door". If the "ant supermarket" can let customers gradually become accustomed to using online purchasing shops and abandon large business super, the profits will be considerable.

Accounts: profit model of online shopping line

The profit point of online shopping line is mainly in two aspects: promotion fee and convenience service fee. Among them, the promotion fee is divided into individual shopping product promotion fee and special commodity promotion fee. Individual shopping products are products that consumers expect to buy. The general charge is less than 100 yuan, and each time they charge 5 yuan, 100 yuan and more than 100 yuan, they have to charge 5% of the commodity price. The highest price can not exceed 200 yuan. According to this charging standard, if the average weekly turnover is 40, the transaction price will be 100 yuan, and the monthly income will be 800 yuan. The special products mainly refer to the high promotional items specially purchased by online shopping platforms and sellers, so the promotion cost of the products is about 25% of the commodity price. If the average weekly turnover is 10, the transaction price is 200-3000 yuan. According to the lowest transaction price and the promotion rate 25%, the monthly income will be 2000 yuan.

The usual fee rates for convenient service charges are: the charge for recharging or acting on behalf of Alipay is 1 yuan / time, the charge for sending and receiving parcels is 1 yuan / times, the charge for utilities and gas is 1 yuan / times, the discount fee is 20 yuan / times, and the charge for mobile phone recharge is 1 yuan / time. In addition to booking air tickets, the other fees are 30 times a day, 900 yuan per month, and 10 times a week. The monthly income is 800 yuan. The total revenue is 1700 yuan / month.

In this way, the total income of the online shopping line is 800 yuan (personal product promotion fee) +2000 yuan (for special promotion fee) +1700 yuan (convenient service charge) =4500 yuan.

Analysis: expansion of goods with the help of network

If Zhang Lu and his wife want to join the online shopping business, their specific business contents are not very complicated. There are three main tasks: first, propaganda work, such as promotion and the issuance of code pages, purchase of catalogues, and marketing activities; second, specific orders and orders, on the one hand, receiving orders and consulting from customers, on the other hand, ordering information about goods online; third, receiving goods, including receiving purchasing goods and checking goods, and then notifying buyers to pick up goods at home.

If business operators maintain promotional activities for the increasing number of old customer groups, they can start group buying and company purchase transactions, which will increase income opportunities multiplying. If a business owner already owns a business shop, or even neglects the cost of rent and staff wages, the profits from online purchasing can be regarded as incremental net income of existing businesses.

This new business model will bring new profits to small entrepreneurs. These entrepreneurs, on the basis of making full use of the existing investment, through the network marketing platform, do not need to increase the supply of goods and increase the stock area. By helping the existing passenger flow to complete the new consumption opportunities, they can get the new income opportunities of commodity price difference and purchase service charge. Through brand licensing, make your shop more distinctive, more trustworthy, and make your shop more competitive. Consumers are more willing to patronize. This model will undoubtedly bring new passenger flow and new business opportunities.