France CHARM (FIR Vine) Women's Wear Grand Investment

Romantic legend originated from a story that seeks to find a way to cross the sea just to pursue the elegance of the past.

In seventeenth Century, the tulip, which was handed down to the world, was regarded as a treasure by the European aristocracy. The flower with a bud is just like a gorgeous crown. The faint fragrance of it shows a low key and gorgeous, and is born with noble elegance. It is destined to become Mousika of status and status.

Oriental Shu Yuan, walking calmly, laughing and talking.

It originated from CHARM in Europe, and created the perfect dream of Oriental women: elegance, taste, freedom and romance.

Just like the tulip that passes through time, life can be so calm and reserved but full bloom.

CHARM brand promotes fashion, elegance and romantic personality, and expresses the pursuit and persistence of women in the new era.

The CHARM brand, with its unique design concept, collects imported fabrics at home and abroad, exquisite sewing techniques, fashionable cutting, excellent quality, and its unique style of fashion, elegance, romance and personality. It is favored by many fashion women.

CHARM brand adheres to the idea of persistence and innovation, and strives for excellence, constantly innovating new products, leading the trend with quality products and leading fashion styles.

Core age: 25-38 years old (psychological age)

Target consumer group: the core age is between 25 and 38 years old, and the expanding consumer group is between 22-45 years old.

Educated and cultured, with a certain cultural identity and aesthetic ability, know the enjoyment of life, independence, self-confidence, temperament elegant and generous, with high economic ability and fashion appreciation of fashion city beauty and a new generation of intelligent fashion women.

The consumption pattern of consumer groups is intellectual experience and consumption.

Consumer pursuit of consumption: strong sense of fashion, pursuit of elegant taste, the style of matching with you.

Brand price: the high-end price of women's clothing brand

Brand style: personality, fashion and leisure

Brands are suitable for dressing occasions: work, social networking, leisure and vacation.

Consumer attributes

1, pursue the individuality style of publicity.

2. Recognition and advocation of European and American costume culture.

3. Pay attention to the quality of outdoor leisure life.

4, have a high level of consumption.

Consumption orientation:

1, frequent contacts and advocating European culture business and politicians.

2. White collar workers who pursue European fashion and have higher economic resources.

3. The freelance women who pay attention to the quality of outdoor leisure life.

4, engaged in the literary circle work, pay attention to personality publicity professional women.

5. General staff and university students are additional consumption groups.

brand

Price positioning: Women's clothing brand in the high-end price.

High priced 2000 yuan or more, accounting for 5%

Medium and high price 699-1199 yuan, accounting for 20%

Medium price 399---699 yuan accounted for 55%

Low price 299---399 yuan accounted for 20%