&Nbsp, The Street Show Of High Fashion, "The Electric Shock" Crossover Culture.

During the Paris fashion week, Chanel head office, 31 Colet street, Paris, combined with the Colette of St. trendy street, 213, opened their temporary boutiques at 336 to 340 St. orange street.

Chanel's handbag has always been its classic product, but its new product this season has invited artists from Kevin Lyons, Soledad, Andr, Fafi and SO-ME to create special illustrations and graffiti, such as Colette's classic blue Chanel Mademoiselle handbag.

This is a combination of elegance and street art. The mixture between Chanel and Colet is full of rock and roll.

Nowadays, hip-hop singers, who are hand crafted Bentley cars, are glamorous with no disguise. High fashion has been affecting street culture for ten years in a subtle and intricate way.

Although the high fashion industry has been trying to attract more young people, we can still see how it has made the street culture more and more commercialized.

High fashion and street culture have been interacting with each other and paying close attention to each other.

One of the most obvious manifestations of this fusion is in sports shoes.

Prada, Lanvin, Dior, Hermes, Givenchy, Gucci and many other European luxury brands are famous for their expensive costumes, bags and perfume.

A few years ago, they began to design sneakers for male consumers.

Carbonated drinks are also an important part of pop culture. In recent years, the beverage industry has often chosen to cooperate with designers. Japanese designer Lssey Miyake (IsseyMiyake) has recently designed bottles for Evian mineral water, and Kristen La Crew Wa (ChristianLacroix) has designed it for this purpose.

As for Coca-Cola, there are more and more collaborated designers, including dozens of luxury designer designers from Karl Lagerfeld (KarlLagerfeld) to Donatella Versace (DonatellaVersace) and Robert Caavalli (RobertoCavalli).

These heavyweight high-end fashion brands have been in the industry for ten years or more, and even children can identify the LOGO of these brands.

Now, what kind of spark will this bump brand of luxury recognize when it hits the street?

Great masters "electric shock" street popular culture

Karl Lagerfeld, KarlLagerfeld, joined hands with Coca Cola Co to print his image on a limited edition bottle.

The series of limited edition was sold in 11 countries in Europe in April.

The bottle is black, white and peach red. The Lagrangian is the symbol of the ponytail and the white collar.

Three different bottles are printed with silver polka dots, black diamonds and peach colored twisted ribbons, with pink cap.

And Karl Lagerfeld (KarlLagerfeld) will personally work on advertising blockbuster.

Last year, KarlLagerfeld used a similar color combination to design and publish the first diet cola bottle, and also used the iconic image and the peach cap.

AlexanderWang, the famous American fashion designer, recently launched a graffiti shoulder bag with street culture.

Of course, this is definitely not the typical design style of Wang. It is not so angular and there will not be so many colors.

This is different from the usual AlexanderWang. It is shaped like a bucket. It is made of canvas. Every face is full of colorful graffiti. It looks like a carnival.

The only thing that has no color and pattern is the bag's tightening belt.

The package is elastic, of course, it is original and unique, so you don't have to worry about the collision.

But the price of this package is 450 dollars, although it feels very convincing behind the high price, but with the light of the designer.

As a well deserved fashion leader, JeremyScott can express its keen sense of fashion and ridicule of the overblown phenomenon of popular culture, whether designing top fashion or street clothes.

This year's cooperation with Swatch has incorporated its iconic wings into the works of angel wings. The self confidence of the frame elements is also derived from a black low collar skirt designed by him. At present, the JeremyScottforSwatch series has been listed in China.

Perhaps this fashion designer and the street culture "electric shock" cooperation trend, but the vanity and vitality of the bubble, fleeting.

Some call it "growth", while others call it sheer "cut and stitch".

All in all, this is just a change of the times and a new target take-off point.

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Cross boundary cooperation from absurd imitation

How to mix cheap goods with high-end fashion and freedom? The initial answer is:

Interestingly, many years ago, factories that produced counterfeit products put some large Logo together, such as LV and NIKE.

It seemed absurd at that time, but now they really cooperate.

Logo, a once ridiculous counterfeit, has turned into a genuine product now. It seems that fashion is always reincarnation.

A few years later, the series launched by JunyaWatanabe Watanabe Junya and NIKE brought an extremely influential design concept to NIKE. It launched a joint name of 4 old novice running shoes, including LDV, OregonWaffle, Sting and Cortez, and served as the designated shoes for its 2007 spring and summer fashion show. Since then, Retro Running shoes have attracted the attention of the high fashion industry.

This year's JunyaWatanabeCOMMEdesGARCONSxNike works have become the focus of the wave shoe industry.

Since then, almost all sports brands have begun to learn this concept.

Inspired by Chanel (Chanel), the MobDunks series and GucciVansbyCrooks launched by NIKE signifies how street sports can abandon high-end fashion and seek their own fun.

As we all know, the symbol of red and green symbolizes the Gucci brand, so there will be GucciAirForceII series and black denim Dunk series.

SupremexNike sportswear series also discard the habitual red and green logo of Gucci, but better create a "behind story" for the product.

However, there is no sign of sports series and styles. What they lack is a kind of exclusiveness, and at the same time, they can meet the needs of sports fans.

In the previous KanyeWestxVuitton series,

The famous cross-border cooperation between the wave shoe industry and the fashion masters, and the sports shoes series launched by JeremyScott and Adidas, the huge wing design has broken the conventional style of Adidas.

I have to admit that Scott has shown a good attitude towards sports, so that many children have the idea of wanting to make a living in the world.

In addition, KimJones's series of Umbro designs, AlexanderMcQueen's PUMA series and YohjiYamamoto's Y-3 tags add to the influence of fashion on the market.

In addition, Adidas has launched a new series called SLVR.

In this series, we don't see clover and classic three line Logo, nor do we have any brand marketing.

This brand concept of "blank" is really a cool new definition.

Another example of high-end fashion affecting street sports style is put.

Obviously, this trend does not accord with everyone's taste, but we have to admit that their creative adventures have achieved certain results.

This is the reflection of fashion, not the driving effect of sports.