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Cotton Prices Slump, Can Not Afford To Promote Summer Clothing Sales, Favored By The Public.

2011/6/17 9:45:00 82

Cotton Price Promotion Clothing

In May, CPI reached a new high. Many people think that the rise in food prices has pushed up CPI. clothing The price is not low. Reporters recently learned that this year Summer wear Prices rose by more than 20% over the same period last year. cotton Prices have seen a continuous decline of 30% in the past three months.


"This summer wear is too expensive. A regular T-shirt can cost hundreds of dollars." Citizen Liu said. Subsequently, the reporter visited some clothing stores on the Spring Road, and more than half of the consumers complained that the price of clothes was too high this year. "Overall, the price of summer wear this year is really higher than that of last year." Zhang Qingwei, Deputy Secretary General of Ji'nan textile and garment industry association, said.


In sharp contrast, cotton prices have been falling steadily since March of this year. In June 15th, China's cotton price index (CCIndex328) was 24537 yuan / ton, and the index reached 31241 yuan / ton in March 8th this year, and it dropped 6704 yuan / ton in just 3 months.


On the one hand, the cotton price plummeted, on the other hand, the high price of clothing. What's the reason behind it? Jia Fengmei, President of Ji'nan textile and garment industry association, said that due to the circulation of textile and garment industry, cotton prices had a lagging effect on clothing. Taking summer wear as an example, manufacturers usually need to organize the order meeting six months in advance, and carry out production. "That is to say, the summer wear is produced at the beginning of the year." Mr. Zhang, the person in charge of Shandong sailor apparel company, said Mr. Zhang. "Expensive is expensive, but this year, sales are generally not very good." Zhang Qingwei said that more than 80% of the clothing on the market is targeted at the middle and low end consumer groups. These people are very sensitive to price, plus CPI is high. People often spend the first time on clothing expenses.

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