Dr. Frog Joined Hands In Japan.
Recently, the seventh China International Animation and Game Fair opened in the "Oriental Crown" - Shanghai Expo Park China Pavilion. At the fair, the Chinese baby industry leader, Dr. frog international, announced its cooperation with the leading toy manufacturer of Japan, and signed a strategic cooperation agreement.
Insiders pointed out that the strong sales channel of doctorate frog, plus many beautiful toy brands and products, will be another strong combination of baby industry.
It is understood that the two sides will integrate advantageous resources in the future, and conduct in-depth cooperation in product development, channel construction and brand promotion.
Exhibition hall: low profile and high popularity
Yesterday, at the seventh China International Anime game Expo, many famous cartoon characters appeared in China Pavilion, full of popularity.
At the busy exhibition site, the reporter found that the doctor frog exhibition hall was different.
There is no dazzling super LCD screen, and no high decibel stereo. The large area of the doctoral frog Pavilion appears to be "low-key", but the popularity of the museum has never been "low key" and unusually hot.
According to the staff, this animation exhibition,
Doctor frog
Together with Takara Tomy, four large-scale amusement projects, including "fishing multi card", "emergency dispatch", "three big turntables" and "Zao Ao Zhu", have been introduced, attracting countless children to experience and play.
A little boy was staring at the car in the world of the multi card car world at the door of the exhibition. He kept fingered and excitedly said something to his mother.
Just as journalists were absorbed in the world of multi car, they were attracted by cheers.
Originally, a child has just won a Silver Multi card mixer (model, the same below), and many children are eager to rush ahead.
According to the staff, this interactive game is played by children who put down the car from the black line, and if the car can move into the groove of the flag, it will win a Silver Multi card mixer.
And the children who play the game will get a TOYOTA White Multi truck if they fail to drive the car to the fixed location for the two time.
At the same time, reporters found in the museum, in addition to the core area of several interactive experience area,
Exhibition hall
The children's clothing such as tennis prince, Harry, Potter and so on also attracted many parents and children.
Dr. frog told reporters that the combination of animation and game toys, the development of more animated derivatives, children can truly experience the joy of being in the animation world.
It is understood that the next step will be to further promote the Kiddy Land pathway.
This development will undoubtedly increase the dream of creating a children's theme park after the Babyland children's special area and NBA's parent-child carnival.
Signing ceremony: strategic cooperation agreement
At 12 noon yesterday, the signing ceremony of the Boshiwa International Holding Limited (hereinafter referred to as Ph. D. frog) and Japan's multi American (hereinafter referred to as the United States) was held at the Expo Park China Pavilion.
Chen Liping, chairman of the board of directors of the doctor frog, chief executive officer, Misaki Sato Keita, and Kuroki Kenichi, President of China Strategy Department, attended the signing ceremony.
For this strategic cooperation, the chairman of the board of directors of Dr. frog Zhong, who attended the signing ceremony, said: "Takara Tomy in Japan is a very powerful company in Japan, and has a long history in the toy industry, and has great advantages in the research and development of related products.
For PhD frog, there is a good experience in the construction of doctoral frog's channel and the development of authorized brand derivatives.
Therefore, the cooperation between the two sides can bring more and better children's consumption products in the world to all Chinese children through the powerful access of doctor frog.
Misaki Sato Keita, vice president of multi American, said: "how beautiful is that?
Chinese Market
With strong interest, I hope to take this opportunity to further integrate into the Chinese market.
Therefore, we hope to create products that Chinese children accept and like in the Chinese market, but it is hard to achieve them by their own strength, and we need a strategic partner to open up the market. "
Regarding why we choose PhD frogs, Misaki Sato Keita thinks, "our partner Dr frog has a very large channel power in China. It has an inter temporal market in both China and the world's children industry in terms of store operation and integration of industries.
Dr. frog is our most suitable partner in the Chinese market and even in the Asia Pacific market, so we choose to cooperate with Dr. frog in business and strategy.
At the same time, Zhong Zheng also pointed out that in addition to the combination of products and channels, the two sides proposed to jointly develop and produce products suitable for Chinese children in the Chinese market.
What is more imaginative is that the two sides also propose to deepen the content industry.
Zhong Zheng said that by working with the United States, Dr. frog could design a platform for their members to display their children's needs.
Industry analysis: powerful sales channel with world toy giant {page_break}
According to the analysis of the industry, the cooperation between the two sides, the strong sales channel of the doctor frog and the brand and products of many toys are the strong combination of the baby industry again.
It is learnt that through this cooperation, many beautiful toy products will enter the Chinese market through the sales channel of the doctor frog.
Following Harry, Potter, tennis prince, Babu engineer, Thomas and his friends, and other first-line International Children's anime and famous brands, the powerful sales channel of doctorate frog, another world toy giant, will undoubtedly accumulate more attention and popularity for both sides, and increase the global influence of children's products, toys and entertainment industries.
It is understood that the store of PhD's brand is all over the country, mainly distributed in the middle and high-end department stores in the first and second tier cities, and the mode of doctoral frog's "four nets convergence" shop and the number of interconnected Internet will expand the brand channel of PhD. The more perfect Takara Tomy products will quickly enter the major sales channels of PhD.
In addition, the industry also said that the cooperation between the two sides has opened up vast market space for the two brands, and has created a brand new marketing mode for the combination of baby and animation industry.
This way of cooperation is not only a great opportunity for the development of both enterprises, but also brings more animation and spiritual enjoyment to children.
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