China'S Largest Shoe Enterprises Staged A Storm Of Electricity Supplier Channel

From Suning and Gome to China's largest

After a lot of rumors in the anecdote, reporters yesterday confirmed that BELLE had formally invested in the online shoe city.

Although the official did not disclose the specific amount, but according to informed sources, about $400 million, another intention investor Baidu is still negotiating.

On the same day, the list of excellent purchase management was also exposed for the first time. Zhang Xuejun, former vice president of BELLE, served as CEO. The two vice general principles of former VANCL and Jingdong mall were changed to COO and CMO respectively.

After holding the B2C channel in hand, BELLE and former business partners exchanged enemies overnight.

Reporters yesterday found that although the "termination of cooperation" rumor, Le bought strongly denied that, but all its BELLE products on the official website have been off shelves; at the beginning of the year, they stopped talking with Yue Tao, who stopped working together.

BELLE hundreds of millions of dollars into gifted shopping

There has been rumors in recent days that BELLE international, China's largest women's shoe retailer, intends to enter B2C, or invest in the creation of an independent e-commerce platform.

Yesterday, the relevant person in charge of the marketing department of the online shopping mall of the best buy company officially confirmed the news to reporters, claiming that it had invested hundreds of millions of dollars in the former.

Up to now, BELLE has a total market capitalization of more than 15 billion US dollars, ranking second among the global listed footwear companies, after Nike.

It is reported that the investment has been brewing for a long time, and is the largest investment in the footwear e-commerce industry in China.

Although the official did not disclose the exact amount, the reporter learned from the insider that the current round of financing is about US $400 million.

"Baidu is also one of the intentions investors. At present, the two sides are still in contact, and have not yet finalized it."

The above sources said.

Yesterday, excellent purchase also disclosed the management structure of the company for the first time: CEO is the former vice president of BELLE international, Zhang Xuejun, vice president of Zhang Xiaojun, chief executive officer of COO, and vice president Xu Lei of former Jingdong mall as CMO (Chief Marketing Officer).

Zhang Xuejun stressed to reporters that the future purchase of excellent products will operate independently.

For some of the industry's previous queries, he responded that he would cooperate with other brand products on the basis of distributing BELLE's series of brand products.

Split up with good music, "Luo Sheng gate"

After holding its own B2C channel, BELLE seems to be gradually breaking away from its former partners.

Earlier, rumors about the B2C online shoe city, such as Holle, were blocked by BELLE.

Some people broke the news that BELLE had stopped cooperation with other footwear B2C platforms, and suspended the licensing of its own brands Staccato, Belle, Tata and other women's shoes.

However, the leader of good Lok soon came up with "rumor", saying that "the two sides are closely communicating and cooperating".

"We welcome more excellent companies like BELLE to enter the field of electronic commerce. The main theme of this world is harmony. In the future, brand players and online platforms will surely cooperate rather than oppose each other."

But yesterday, a reporter visited the search website of Le Yue official website, and found that all brands of BELLE's website had evaporated. One pair of shoes could not be found, but the number of competing brands was increased instead.

In stark contrast, BELLE's Belle, Tata, Nike, Staccato, Teenmix, innell, Farano and other brand names, as well as Nike, Adidas and other agency brands are on sale across the board, and have launched a crazy promotion.

Xie Yunli, general manager of BELLE electricity supplier, said yesterday that he was inconvenient to answer the above questions when answering reporters' phone calls.

Colleagues say unilateral blockade is not an obstacle to the overall situation.

The B2C online shoe city, which will be directly competitive in the future, will also cooperate with BELLE at the beginning of this year.

"One reason is that the idea of cooperation is not compatible. We ask all brands to send their products to the storehouse for logistics management, but BELLE has been reluctant to do so."

The director of Le Tao told reporters that although the flow of funds in the online store was faster than that in the offline stores, the market under the BELLE line was too large, so the online partners might not pay much attention to it.

Su Huiyan, an e-commerce analyst at IARI, speculated that gifted purchase might further maintain its advantages by offering products exclusively for BELLE online.

As for BELLE's willingness to open its doors to other B2C partners, Chen Hu, vice president of Le Tao, declined to comment.

"The palm is meat and the back of the hand is also meat, but it will give priority to the right of supply, discount resources and so on."

However, he admits, from the comprehensive data of footwear B2C, the proportion of brand women's shoes is not very large, and the brand loyalty of online shopping crowd is not high in the two or three line cities with the largest growth rate.

"So many F1 class agents in sports products, what are they sealed off and sealed? Ten thousand steps aside, what are the few brands of leather shoes? Are Daphne, Saturday and AOKANG going to support the development of competing websites? If you do not supply to other B2C websites, the website will not go to Daphne, BELLE and other BELLE competitors," Chen Hu said.