Detailed Tips For Promoting Women'S Underwear Stores

For a time, underwear companies are more popular than picture albums.

For a while, companies in the South have been doing special spray painting, and some underwear enterprises in the South China Sea even bought their own inkjet printer. They sold the portrait of beauty underwear models with the advantage of low cost day after night, and then sent them to all the major stores in the country.

Now, most of the companies have offered free print for customers.

As soon as I enter the underwear store today, it is really colorful and beautiful.

For a time, the industry was particularly popular with underwear show. Ttiumph came to a dream drunk bridge. It was a great sensation. Later, it came to love and admire Dunhuang. Some enterprises in the South China Sea were also unable to bear loneliness.

At that time, there were friends who were planning to talk with me about whether we wanted to go to the Great Wall and Taishan to plan the underwear show.

Hey, hey, that's going to be a sensation.

I also believe that one day, the advertising industry will be popular in the underwear industry, but by that time, it may be a competition of brand strength, and it may also be the time for the whole industry to improve comprehensively.

But nowadays, the most popular underwear industry is underwear sales promotion, and the promotional activities of underwear brands are becoming more and more intense.

How do underwear brands promote sales?

Promotion means are very similar.

The operation of front-line brands is mainly based on shopping malls, and sales promotion activities are numerous, discount, coupons, gifts.

But the most lethal marketing methods are definitely discounted. Our Chinese people are still very sensitive to the price. It is said that many brands now sell more than the sale of premium products in the mall.

Even Ttiumph, the brand leader, has lowered its arrogant head and has often introduced some special items to "reward" consumers.

Because of the scale, the big splash sales promotion is difficult to see in the underwear industry.

Restricted by cost, the promotion of second line brands is relatively simple, and large scale discounts do not dare to come unless some brands want to commit suicide.

Of course, sales promotion can't jump out of these circles: gifts, coupons, discounts, or a lottery draw.

What promotional activities are your company going to do next holiday? Many businesses may be puzzling about it.

Next, I will talk about some basic marketing strategies for the second tier brand market.

Promotion methods and skills

First, the choice of promotional gifts.

Most of the target consumers of women's underwear are women, who can consume brand underwear. Most of them are women with a certain economic ability and a better sense of consumption. Our promotions are targeted at them.

So, first of all, we need to understand the love of this woman.

Because the price of the second tier brand is limited, the cost price of the promotional gifts can not be too high, so we can not win the competition. However, we must make the exquisite products before we will affect the brand's grades.

Similar things women like are related to socks, scarves, shoulder straps, towels, cosmetic bags, make-up mirrors and so on. They can also send umbrellas, sunglasses and so on.

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A company in Yanbu once launched a promotional campaign to "trample on villains". I think it is more successful.

Its gift socks are actually very simple, but it is embroidered with a villain at the bottom of the stockings, and then with a story about stepping on a villain, the socks become different and become a pair of auspicious socks.

It was launched just during the Spring Festival and was very popular with consumers.

I have also seen a brand that has bought underwear to send mini radio, and has also advertised in the media. It seems that some brands follow up and imitate later. I feel a little puzzled.

In the era of popular digital products such as MP3, there are still a few women who are willing to take a radio to listen to it besides poor students. The small radio obviously does not have the same sound effect as those big equipment.

So, if this gift radio is to achieve the sales promotion effect, it is afraid that it will be a bit difficult.

It is said that some consumers receive gifts and give them toys as a child.

The cost of a small radio is 6 yuan or 7 yuan. The same price can be changed to other small promotional gifts, which may attract women.

The same is the pparent shoulder strap as a gift, it can change a lot of patterns, some work hard on the material of the shoulder strap, some add some oil paint, luxurious point on the shoulder strap is a diamond.

What's more, it's moving on the packaging to make the packaging look very chic, and a small pparent shoulder strap can also make the consumer's eyes shine.

One more idea is to wrap the underwear into a rose, add a flower branch and green leaves to decorate it, and give it to the consumer as a gift. This kind of underwear rose is a popular promotional gift in the industry. Many enterprises have used it, and it is also very popular with consumers.

When the flower branches and rose underwear were popular, Olennon made a box of rose underwear and made a delicate little gift box, which of course was very popular.

When the box was opened, there was a bright, bright rose (underwear) leaping into the eye. It was a pleasant surprise.

The activity is over, and many customers are still chasing the gifts.

Nowadays, laundry bags, pparent shoulder straps, underwear, towels, socks and so on are the most popular promotional gifts for underwear enterprises, and the most popular items are often the most popular ones.

Ordinary things, if they are embellished by some ornaments or creative in packaging, often achieve unexpected results.

Therefore, when we choose to promote gifts, we should take the principles of practicality, application, beauty, creativity and promotional gifts to play an advertising effect.

Two, promotion plan production

Many lingerie enterprises will not make promotional programs at all. Promotions are often communicated through business staff, so it is difficult for customers to understand the details of the activities, and it is difficult to cooperate with them.

Generally speaking, a basic promotion plan should include the following contents at least.

Foreword: mainly refers to simple market background analysis, market dynamics and so on.

Promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.