Opening Of Fashion Shopping Festival In Panyu, Guangzhou

The shopping festival was launched on December 13, 2011 ~28 in Panyu square, Guangzhou, China Council for the promotion of international trade.

To actively guide and help enterprises to strengthen sales promotion and brand promotion efforts, and improve various forms of sales channels, and promote

This shopping festival is rich in content and variety, and its products are of quality, safety and competitive advantages.

Especially in publicity and promotion:

1, press releases and tracking reports

Inviting TV stations, radio stations, newspapers, networks, etc. to hold press conferences and regularly publish news information, and invite the media to carry out the latest tracking reports at the shopping festival.

2, put rolling advertisement.

Relevant information on shopping festivals will be released on TV stations, radio stations, newspapers and related consumer websites, and rolling ads will be launched on various media platforms such as public pport facilities and mobile phones, so as to achieve all-round publicity coverage.

3, send promotional messages

During the week before and during the exhibition period, the cooperative financial institutions of this event will issue multiple shopping section messages via SMS to customers holding the credit card.

At the same time, we will also send SMS messages to consumers on shopping festivals.

4, the issuance of Shopping Festival admission tickets.

Tickets for the exhibition will be issued and distributed throughout the city.

Through the subway station, gas station, chain supermarket, wholesale market, pedestrian street, business center, catering business and other channels, free tickets are distributed to the public visitors.

5, advertising couplets, calendars

We will print some exhibitors' names on some couplets and calendars, and give them free gifts to the general public as gifts or prizes. This will not only enhance the brand awareness of businesses, but also bring the feelings of businesses and consumers closer, and help the formation of loyal customers.

Five. Contemporaneous activities

During the shopping festival, companies will hand in hand products promotion with different contents every day, such as giving gifts, interactive games and other activities according to the amount of consumption of consumers.

The following are the specific points:

1, gift giving

The organizing committee will launch the ticket for the event (gift voucher). Whoever holds the tickets for the shopping festival will receive the corresponding gifts on the shopping festival with tickets. On the one hand, it will attract people's interest. On the other hand, it will also give preferential treatment to the public, and promote people's shopping emotions through gift giving activities, thus promoting the sales activities on the spot.

2, shopping bags distribution

The organizing committee will produce a number of environmentally friendly shopping bags, free delivery on the spot, on the one hand, it can facilitate consumers to shop, and also allow them to go deep into the streets and streets with consumers to further enhance the brand awareness of the shopping festival.

3, make-up show

Makeup show takes the theme of "witnessing beautiful pformation with you" as the theme to lead the new era of beauty and makeup.

The professional beauty makeup artist will jointly realize the beauty of the participants, in order to attract the audience's eyeballs and improve the level and influence of the fashion shopping festival in depth.

4, Jewellery Show

The event was held at the invitation of the jewelers. Many models wore their jewelry to stage show, which not only enhanced the visibility of the exhibitors, but also greatly enhanced the shopping enthusiasm of the general public.