Shenzhen Footwear And Other Manufacturing Industries Rise In Consumption Upgrading

This year is coming to an end.

In this year,

Two years ago, more than half of the export sales were over 60% this year.

Affected by the European debt crisis, the international market is pressing. This year, Shenzhen's foreign trade export growth has slowed down, but the days of Shenzhen's handicrafts, watches, jewellery, office automation equipment and other domestic brand enterprises are unprecedented.

Yu Liansheng, Deputy Secretary General of the Shenzhen arts and Crafts Industry Association, said that Shenzhen's arts and crafts industry, this year's domestic sales growth of more than 50% of the leading enterprises have higher stark. In addition, mahogany enterprises, the United States of America, Yi Ya mahogany, the leader of the "glass shell" and other growth momentum is strong.

It has been revealed that more than 1900 enterprises in the arts and crafts industry have a strong desire to expand the domestic market, accounting for more than 50% of export sales two years ago, but this year accounts for more than 60% of domestic sales.

In the context of shrinking export orders, Shenzhen's jewellery giants have increased their domestic market.

As of October this year, the domestic sales of industrial products in Shenzhen amounted to 742 billion 900 million yuan, an increase of 24% over the same period last year, and the growth rate of domestic sales of industrial products was 14.2 percentage points higher than that of export sales. The proportion of domestic sales of industrial products in Shenzhen was 45.9%, which was 1.2 percentage points higher than that of the same period last year.

"Only by grasping the pulse of consumption upgrading can we do well in the domestic market."

EBOHR general manager Tao Li talked about the brand marketing of Shenzhen's brand domestic market this year. He felt that with the development of society, consumption patterns and consumption concepts were changing. With the clock and watch, EBOHR's mechanical watch sales increased by 36% this year. This shows that domestic clocks and watches have been sold from the pursuit of timing function to the pursuit of fashion and pursuit of taste.

Tao Li introduced that in 9 and October this year, EBOHR grabbed people's consumer psychology and launched 6 series of 24 new products. Gold watches, mechanical watches and ultra-thin watches were sought after.

In the context of the sharp increase in enterprise costs, sales of EBOHR watches increased by 25% this year, and profits increased by 31% over the same period last year.

Tao Li frankly said that the watch industry was once predicted to be a sunset industry. However, in the context of consumption upgrading, the consumption concept of beautifying life and diversifying popular elements is very popular.

Zhan Peiming, general manager of Stagaw, has also tasted the sweetness of the consumption promotion in the domestic market. "We are mainly engaged in high-end market. At present, fame has come out. Some high-end stores have invited us to join us, or even not to pay the fees."

Zhan Peiming said frankly, the domestic market has nurtured a number of high-end users, who require porcelain to be lead-free and non-toxic, and are also very keen on new styles such as enamel color. These high-end customers have super consumption ability for thousands of even tens of thousands of high-end porcelain.

In the interview, industry experts believe that many enterprises in Shenzhen grasp the market opportunity for consumption upgrading and firmly occupy the initiative.

As of October this year, the total domestic sales of processing trade foreign investment enterprises in our city amounted to 501 billion 400 million yuan, an increase of 18.7% over the same period last year, and more and more products included computers, communications equipment, mobile phones and office automation equipment.

Market power to design capability

Consumption upgrading is also an internal driving force for the development of innovative economy while stimulating domestic demand. A batch of processing enterprises with strong innovation ability in Shenzhen emerge in the upgrading of consumption.

"What is upgrading and upgrading is to eliminate backward production capacity, upgrading is upgrading and upgrading traditional industries."

Wu Zhonghua, Secretary General of Shenzhen Leather Industry Association, briefed reporters on a typical case of pformation and upgrading of a processing enterprise through the winter. Shenzhen Yao Qun Shoes Co., Ltd. in the past two years, the production line has expanded from 20 to 40, and recently acquired 15 thousand square meters of land in Shenzhen, and intends to build R & D center.

Whether a company is competitive or not is a real chapter in pition.

Wu Zhonghua said that the enterprises with strong design ability have the right to speak, and more than 300 R & D teams of Yao group shoes are keeping up with the popular elements. They have strong innovative design and processing ability, making them "status detached" in the industry and become partners of Chinese famous brands such as Daphne, 100 degrees, red dragonflies, etc.

"Innovation ability is strong, it can selectively pick up orders, changing the status quo of leather processing enterprises."

Wu Zhonghua believes that the future processing enterprises that can survive in Shenzhen should be similar to the manufacturing enterprises with strong innovation and discourse power.

According to statistics of Shenzhen Leather Industry Association, Shenzhen has emerged famous brands in leather shoes such as BELLE, Teenmix, dragon Ho, Hasen and so on. In bags and bags, famous brands in Shenzhen include COBO, Sanna, imme, Kerry, SASA and so on. In leather clothing, dragon, gold, snow, horse, Qiao, Lu Xian and other famous brands are also from Shenzhen.

The brand enterprises of leather bags, leather clothing and leather shoes successfully resisted the test of economic downturn this year. Sales of some brands increased by more than 20%, some up to 40%. Due to the strong design ability, Shenzhen brand has a good consumer group in the domestic market, and the domestic market is eye-catching.