Chongqing Style Clothing Is In A Dilemma: Spring Clothes Are Not Selling, And Orders For Summer Wear Are Down.

Chongqing style clothing is suffering a double blow.

Reporters learned yesterday from the market that the spring dress of Chongqing style clothing was not selling due to the abnormal weather and the rising cost. At the same time, the order for summer wear also fell, which was about 10%.

"A lot of spring clothes are still stacked in the factory," said Mr. Xiao, the 5 floor owner of Chongqing fashion boutique.

Reporters in the wholesale market in Chaotianmen found that the call from south to North was gone, and the square appeared deserted.

The elder brother Li Tan, who has worked in this area for more than four years, is very impressed. He said that last year, there were many foreign merchants who came in to make purchases, earning more than 100 yuan a day, sometimes thirty or forty yuan now.

Huang Mingwei, executive vice president of Chongqing Fashion Association, said that the abnormal weather caused the shipment of Chongqing style clothing to fall by at least 30%.

"Spring clothes in previous years went public in early February. This year, Chongqing style clothing is postponed until mid February."

Zhou Hongsong said that rising labor costs also caused spring clothes to be hard to sell.

"The cost of each spring dress has increased by about 10 yuan."

It is not only the Chongqing style clothing, but also the whole country.

The monitoring data of the largest shopping search network in China showed that clothing prices had been declining since the beginning of March. Over the past month, more than 338 thousand clothing items have been cut, accounting for more than 17% of the total apparel products of the whole network.

Clothing marketing consultant sang Wei Sheng said that March should be the peak season for spring clothing sales, and clothing enterprises and businesses should only reduce their prices in order to reduce inventories.

As the weather gets warmer, spring sales are expected to have a short sales peak in early April.

Cheng Qifei, vice president of the Chongqing Fashion Association and boss of the company, told reporters that the Chongqing clothing is now in the summer production stage and is expected to be listed in early April.

According to his understanding, at present, the production line of many Chongqing clothing enterprises is not full, because of the decline in the summer clothing orders, "roughly estimated, compared with the same period last year, a decline of 1."

In the view of Sang Weisheng, a clothing marketing consultant, there are two reasons for the decline in summer orders. "Downstream businesses are unsalable, and funds are not fully recovered. They dare not rush to find the upstream suppliers. In addition, although cotton prices fall after years, they reflect a cycle in clothing prices."

Chongqing clothing manufacturers reflect that the wholesale price of summer clothing will increase by 5%~10% this year.

For example, last year's factory price of 300 yuan / piece of long skirts will rise to 320 yuan / piece this year.

Countermeasures

Adjust direction and pfer foreign orders.

"In February, when I saw that spring was late, I decided to take a large number of foreign trade orders."

Cheng Qifei, vice president of Chongqing Apparel Association and boss of the company, told reporters that the wholesale price of the outside list is slightly lower than that of the inside list, but compared to last year, the factory's external orders doubled, which could basically make up for the declining trend of spring clothes.

According to Cheng Qifei, Chongqing garments are mainly exported to Russia and Central Asia.

"In these areas, the seasonal variation of clothing is not evident in the boundaries of spring, summer, autumn and winter."

According to the data of Chongqing clothing and Apparel Association, the export volume of the clothing enterprises of the association is about 500 thousand in 1~3 months this year, far exceeding 200 thousand of the same period last year.

Huang Mingwei, executive vice president of the Chongqing Fashion Association, told reporters that many enterprises in the association are now spending more time on the "idle time" to increase investment or new equipment and new technology to increase production efficiency and scale of production.