Top Underwear Brands Gather In Beijing&Nbsp; Discuss The New Trend Of Fashion Underwear Development

Introduction: On March 27, 2012, the French Orovit Group convened the international and domestic high-end underwear brands to gather in Beijing VIP Hotel, and held the 2012 Shanghai International Fashion Underwear Exhibition Press Conference and International Underwear Brand Summit.

　　 Unconscious romantic presentation of "So Paris"

The event gathered seven top brands of French underwear brand association CHANTELLE, BARBARA, AUBADE, ALLUMETTE, CHANTAL THOMASS, LE CHAT, ELISE ANDEREGG, bringing 35 sets of exclusive new products to show "So Paris" Paris is elegant and French romantic. The model's casual gestures, casual glances, and smiles dazzled all the distinguished guests. The official representatives of China and France on the scene spoke highly of it, domestic The leading retail tycoon was very appreciative.

·Aubade: The Art of Love

·Chantelle: Perfect fit and elegance

·Le Chat: Comfort and luxury

·Allumette: Colorful and playful

·Barbara: Pursue happiness

　　· Elise Anderegg: SO haute couture

·Chantal Thomas: Unique design

More than 30 well-known professionals and mass media came to the scene to report directly and experience the latest trend of underwear at home and abroad!

　　 Passion of thinking

Ms. Anne Laure LINGET, representative of French Underwear Brand Association, gave a passionate opening speech. Founded in the 1950s, the association aims to enhance the high-quality image of French brands in China and the world, and explore the tradition Art Perfect combination of modern beauty, production technology and creativity, historical sense and innovation.

In 2012, the French Underwear Brand Association focused on creating underwear catwalk. The show will be held in London, Paris, Dubai and Shanghai in 2012 to review the development history of French underwear brands for more than 100 years. From the first elastic fabric corset at the end of the 19th century, to the gorgeous corset and split suspender skirt in the 1930s, to the first satin underwear and Lycra underwear, black lace and lace free underwear in the 1950s, and finally to the fitness underwear and body shaping clothes in the 21st century. The main purpose of the show is to explore the secrets of underwear creativity and historical appearances, and emphasize the importance of fabric innovation in addition to the designer's ingenious ideas.

Ms. Marie Laure BELLON, CEO of the event host country Eurovit and the global top figure in the underwear industry, officially announced the surprising new changes of SHANGHAI MODE LINGERIE 2012 to the first-line underwear brands in China and France who attended the event, and to the global underwear industry through powerful media channels!

　　 The Stage of Innovation and Change

Eurovit is committed to creating a high-end exhibition stage for global brands and creating a new force in the world underwear industry!

Shanghai's leading underwear brand "Ancient and Modern" and Shenzhen's emerging household clothing brand "Chundu" have chosen Shanghai International Fashion Underwear Exhibition as the platform to release their latest products and perform fashion shows.

QUEEN 'D breaks the boundaries between traditional household clothes and fashion, takes the simple but not simple design, fashion but not publicity, and the sense of quality and value of materials as the vein of the brand, and truly makes household clothes fashionable and humanistic. Just like George, the founder of queen's brand, positioned the brand as: at home, I am the release and confidence of queen! Create a "new home life" in an all-round way!

Sun Wei, General Manager of Aime International Trading Company, delivered a passionate speech on the spot. Through the brand new Be Chic store, he created an overall concept and image of international brand underwear, and penetrated the value and mission of Aime to create beauty and transmit love into every consumer's heart.

"Ordinary exhibitions can no longer show that Chinese underwear brand enterprises inoculation Marie Laure, who has more than 20 years of experience in the underwear industry The lady said, "They need a wider, higher and more unexpected display platform!