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Textile Enterprises Encounter Bottlenecks, Trade Platform To Be Improved

2012/4/9 19:43:00 12

Textile EnterprisePrivate BrandIndustry Trade

Textile enterprises need new profit growth points, and industry transformation and upgrading is imperative. A number of prescient textile enterprises have begun to quietly upgrade the road several years ago, and the industry trade platform is also in urgent need of improvement.


  Breakthrough development bottleneck through transformation and upgrading


Zhongshan University Textile business circle It is the second largest textile professional market in China. According to incomplete statistics, the total business area of the business circle has exceeded one million square meters, and there are more than 40 professional markets with over 10000 shops, with an annual turnover of over 30 billion yuan. However, the central and western textile enterprises have always been relying on cash, spot and spot mode to win large quantities. With the gradual maturity of the market, the low profit of products and the unitary service of cloth enterprises have become the bottleneck restricting the growth of textile enterprises.


In recent years, a number of foresight leading businesses have taken the lead in making efforts to quietly layout. Middle and high-end market Through construction Own brand And increase investment in research and development, and gradually succeed in the transformation of the industry.


Take Daewoo cloth industry as an example, according to its official website, after more than 10 years of rapid development, the annual output has reached more than 2000 million meters. While focusing on technological innovation and product optimization and upgrading, Daewoo textile industry is promoting the development of enterprises with brand strategy. Product innovation and quality control are in the leading level of the industry in the whole country, enjoying high popularity and good reputation both at home and abroad. At the same time, the company launched the "Han Yu cloth" high-end brand of "Schwarzwald" and woven fabrics for the denim market, and successfully expanded the market.


In the critical period of development, textile enterprises in China textile enterprises need a larger and more comprehensive trading platform to carry out transformation and brand upgrading.


   Industry chain management mode May new appearance


It is reported that the Pearl River International Textile City (Forum), which is to be opened in May, will bring a brand new industry trade upgrade to the South China textile market through the R & D, design, display, procurement, trade and whole industry chain management mode.


The relevant person in charge of the Pearl River International Textile City introduces the core functions of the project, including the exhibition Accessories Center, the textile enterprise headquarters base, the clothing design headquarters base, the clothing brand headquarters base and the cultural exchange center. After the opening in May, the first 5 and 6 floors of the clothing design headquarters and headquarters office buildings will be put into use. McDonald's, Guangzhou restaurant, Mao Jia Wan and other catering services have also been stationed. Bank branches such as agricultural bank and Guangzhou agricultural business bank will also provide comprehensive services at the opening stage to provide businesses with comprehensive support for hardware and software. At the same time, the project will also provide a series of activities such as publicity and promotion and product display for large brand customers.


At present, Pearl River International Textile City has attracted nearly 1000 merchants to enter. Such enterprises as Daewoo cloth industry have built their headquarters in Pearl River International Textile City, forming the brand scale effect. China Chamber of Commerce will also enter the Pearl River International Textile City this year to provide more business opportunities for the market.


At present, Pearl River International Textile City has attracted nearly 1000 merchants to enter. Such enterprises as Daewoo cloth industry have built their headquarters in Pearl River International Textile City, forming the brand scale effect. China Chamber of Commerce will also enter the Pearl River International Textile City this year to provide more business opportunities for the market. With the grand opening of Pearl River International Textile City in May, the supporting facilities have been gradually put in place.

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