Design Masters From All Over The World Shine At Shenzhen International Trade Fair

Shenzhen, the "City of Design", has never lacked famous masters in the industry, whether in the field of graphic design, interior design, architectural design, industrial design. However, in the field of clothing design, Shenzhen does not have many well-known designer names. Although clothing manufacturing is a traditional advantageous industry in Shenzhen, there are more than 3000 clothing enterprises, 1200 self created brands, and more than 100 well-known brand products that sell well in the country, and even the market share of first-class malls in large cities is as high as 60%.

Shen Yongfang, secretary-general of Shenzhen Garment Industry Association, said that as early as ten years ago, the Shenzhen garment industry had put forward the "Five Famous" project, which encouraged enterprises without brands to create brands and enterprises with brands to create brands by using famous teachers, famous brands, famous enterprises, famous stores and famous models, so as to fundamentally change the relatively weak original design of Shenzhen garment industry, private brands There are few well-known brands at home and abroad.

In order to improve the creativity of Shenzhen's fashion design, in 2004, the Shenzhen Garment Industry Association held a "Fashion Original Design Competition" and established a professional designer committee to provide a platform for fashion designers to communicate.

Over the years, Shenzhen's highly creative young fashion designers have gradually emerged. Whether in the exhibition hall and the catwalk of the recently held Shenzhen Fashion Expo, or in the "fetishism" shop of OCT Creative Park in OCT, the design of the young generation of independent fashion designers has always been dazzling.

Compared with the older generation, the young generation of fashion designers have many superior families and overseas education backgrounds. They never forget to try bravely in the booming market environment.

Some of these young designers' works are exaggerated in shape and bold in color, some pay attention to materials and deliberate tailoring, some carry forward the tradition and excellent technology, and some pursue nature and use clothing as a metaphor for life attitude.

These young designers who have accepted the western fashion design concepts and methods are not pure takers. Most of them integrate China and the West, and integrate national and local aesthetic tastes while constantly absorbing foreign skills. They are not completely idealistic, putting all their eggs in the market and ignoring it. They are deeply aware that even the most independent design needs audience appreciation, and try to make clothing design into people's lives and become something that people can touch.

Wang Zishan, a designer who designed "fake collars" by hand embroidery and sewing, swept through the Shenzhen Chaoren circle. At first, she insisted on professional clothing design. But in the consignment store, she found that "fake collars" sold as accessories of clothing products were more popular. So she changed her mind, took "fake collars" as the main product line, and clothing as the match, which was widely recognized by the market.

Looking through the history of many international luxury brands and clothing brands, we can find how similar the initial sprout of Shenzhen clothing design industry is. In Shenzhen, where the fashion industry and cultural creative design are developing in a turbulent wave, there are not only the leading designers in the industry, but also the young designers who insist on independent design. When people turn their attention to them, it seems that there will be more miracle creating masters in the field of fashion design in Shenzhen in the future.