The Advantage Of Sports Shoes Is The Overall Advantage.
While intensifying the use of Olympic resources to boost the brand, Quanzhou sports brand also increased investment in domestic sports resources.
A number of professional sports brands have crossed the original field and entered other fields.
Last week, PEAK sponsored the 2008 China Beach Volleyball Championships in an exclusive name.
After a day, he signed a long-term strategic partnership with the Wuxi football team of the Chinese Football League a strong team, Jobon.
All kinds of actions show their direction towards the development of comprehensive sports brand.
Coincidentally, after standing firmly in the professional sports field, Quanzhou brand, the main tennis player, Hongxing Erke also extends the comprehensive sports route.
It has stepped up investment this year, joining the Snooker Open, landing in NBA and Spanish Football League A, and attacking at home and abroad in the comprehensive sports market.
In addition, Jordan, the main player with badminton as the main line and basketball player, has gradually increased the sponsorship investment of other sports events in recent years.
Xu Zhihua, general manager of PEAK group, said that if he had established his own leading edge in the professional field and did not turn this advantage into an overall advantage, it would be a huge waste of resources.
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