Choose "Strange Clothing" Store

　　 Secret Collection of Success

The growth of "Kazakhstan, South Korea" and "Kazakhstan, Japan" has brought business opportunities for "strange clothes" stores, but it must meet the needs of customers“ individualization ”Demand is the only way to succeed. In addition, choosing a commercial city with cheap shop rent as the shop surface can save costs.

Miss Lei, 20 years old, invested only 30000 yuan a year ago and opened one of the few "strange clothes" shops in Guangzhou on the second floor of the underground of the CTS Mall. As a result of adhering to the new and innovative sales style, only one piece of each product is purchased, which is absolutely free of duplication, attracting the attention of many urban boys and girls. The average monthly income can be more than 5000 yuan.

　 Go to Hong Kong to pick up the goods in person

As an authentic Guangzhou girl, Miss Lei has always wanted to stay in her hometown after graduating from high school management The small business of clothing is not only to find a suitable employment outlet, but also to realize a colorful dream of girls. However, she grew up in Guangzhou, a highly developed garment industry. She was well aware of the intense competition in the industry and the hardships of entrepreneurship. More than half a year after graduation, she has been doing detailed social research to find appropriate business outlets.

Later, when visiting relatives in Hong Kong, she found that young men and girls on the streets of Hong Kong were willing to go to "Kazakhstan" and "Kazakhstan Japan" stores to buy alternative fashion recently. In the eyes of parents and teachers, these clothes can be called truly strange clothes. Some have only one sleeve, and some are jeans sweaters. Although they are bizarre, they are cheap and personalized. They are very popular with young people in Hong Kong, and are also suitable for outings and sports occasions. Miss Lei thought that there were no similar stores in Guangzhou, so she decided to take the "scarcity" and "low cost" investment strategy to open such a "strange clothes" store.

　　 Pay attention to "personalization" when purchasing

The actual operation is full of difficulties outlandish costume They are all produced in small workshops in Hong Kong. Unlike most Hong Kong fashions, the production bases have moved to Dongguan and Shenzhen, making delivery extremely convenient. Due to the limited production quantity and the small scale of the company, the stingy Hong Kong manufacturer will not send a car to deliver goods for a little girl in Guangzhou.

At the repeated entreaties of Miss Lei, two bosses promised to send them to Guangzhou every other time if they had a free ride. But Miss Lei thought again and again, thinking that she ran a personalized store, and did not need their package delivery. In order to ensure the style and taste of the goods, she had better choose her own, so that she could "buy" more goods from several stores. So we reached an agreement with five or six Hong Kong bosses to see the goods in person twice a month, and the rest of the time we can send the goods by "hitchhiker", but if we don't like the goods, we should let the car take them back as they are.

The monthly rent of small shops is only 3000 yuan

After getting in touch with the source of goods, finding a shop has become a top priority. The first place in Guangzhou that can bear the "pioneer culture" of "strange clothes" is naturally the popular front. But when Ms. Lei went to ask about the shop rent, she was first shocked by the price of tens of thousands of yuan per month. Then the management office told her that there were no vacant shops before the year, so please go home and wait after registering.

Miss Lei didn't forget to work in front of the clothing shop at the fashion front for an hour before she left market Through investigation, I was surprised to find that 11 customers had visited the five small clothing stores nearby within one hour, but no one had bought goods. So she thought: when choosing a shop, we should not only see whether it is lively on the surface, but also see whether there are real customers.

Soon after, she found this shop in the alley on the second floor of the CTS Commercial City. It only has 7 square meters and the rent is 3000 yuan per month.

The income in the hot month is 8000 yuan

After a simple decoration of only 2500 yuan, Miss Lei's "True Me Workshop" officially opened in July 2011 last year. Since the main products after opening the store were carefully "panned out" from the "Hari" store in Hong Kong, they were quickly sought after by urban youth. Seven or eight pieces could be sold every day. In the hot summer months, the monthly income could even reach 6000~8000 yuan.

Miss Lei can now say that she has a stable career. She is very happy to run her own treasure shop. She occasionally goes to the White Horse Clothing City to look around. She offers a few acceptable goods, but each style is the old rule - only one.

market potential

■ With the increase of "Kazakhstan, South Korea" and "Kazakhstan, Japan" ethnic groups in major cities in the mainland, more urban young men and girls will like to wear new and innovative "strange clothes";

■ These clothes are all leisure type, suitable for sports and hot weather in Guangdong.

Risk warning

■ Purchasing is a problem. There are few mainland clothes that can meet the personalized needs of customers, so they must be purchased in Hong Kong.

■ The bank is suitable for young investors, and must have more than 5 years of experience in large and medium-sized cities to keep up with the trend.

■ This kind of clothing changes seasons quickly. If the style is not updated in time, it is easy to be difficult to operate. (Data and investment suggestions are for reference only)

First phase investment table rental and deposit 5000 yuan

Decoration cost 2500 yuan

First purchase cost 12000 yuan

Public relations cost 6000 yuan

Total investment: 25500 yuan

The monthly rent of the first month's operation table is 3000 yuan

Water and electricity cost 100-200 yuan

Supplementary purchase cost 5000 yuan

Purchase cost 400 yuan

Income 14000 yuan

Average monthly profit: 5300 yuan