MUJI Good Stores In China Will Open 20 New Stores In 4 Months.

　　 Japan In an exclusive interview with the journalist, the chairman of the Standing Committee of Shanghai, the Minister of overseas affairs and the director of overseas business, mukasaki, said that Muji has entered a stage of rapid development in the mainland of China. In the remaining 4 months of this year, 20 new stores will be opened, and 2 new stores will be opened in Shanghai.

　 By the end of 2013, there were 100 stores in the mainland.

According to Matsuzaki Kyo, the Chinese market with about 1000000000 people is too tempting for MUJI products. In the general overseas market, Muji is mostly a new store opened in a year. In London, Muji has only 6 stores in 7 years, and there are only 9 in Hongkong since 2001, and the mainland market has opened more than a dozen stores a year. This year, the number of newly opened stores will reach 34, creating a new high in the past year.

By September 1, 2012, there were 50 stores in mainland China, including 8 in Shanghai. By the end of this year, there will be 70 stores in mainland China, including 10 in Shanghai. Two new stores in Shanghai will be located in the Pacific department store, the city store and the Star Plaza. By the end of 2013, it had reached 100, and development in the mainland of China was faster than originally thought.

According to the introduction, Muji location criteria and decision making are simple and clear. Retail stores generally have an area of about 800 square meters. After deducting the storage area, the actual retail area is between 600 and 700 square meters.

MUJI is highly valued for its reasonable business profits, so cooperation with commercial property owners also requires reasonable rental costs. MUJI and property owners all take the sales deduction rate, do not promise to guarantee the bottom of the way of cooperation. It is disclosed that in Japan, the sale rate of Muji to property owners will not exceed 12%, while in China, it will exceed this proportion, but not much.

Beijing Xidan store sells about 60000000 yuan annually

According to Matsuzaki Kyo, because many Japanese consumers began to consume MUJI products from their youth, Muji's main consumer group in Japan was 37-38 years old, while the main consumer group in China is now 20 to 30 years old. clothing The proportion of sales has dropped from about 60% of the time when we first entered China to about 55%, and this proportion is still decreasing. It is expected to drop below 50% next year, and the sales of living goods will exceed the sales of clothing.

At present, sales of personal care products, stationery, groceries, household appliances and bedding electrical appliances account for 1/4 of the 45% of the daily necessities. When we first entered China, there were also imported foods from Japan. Of the MUJI products, 92% of the garments are produced in the mainland of China, and all personal care products and food are originated from the mainland of Japan. Matsuzaki said that Japan is eliminating the impact of the nuclear incident on food as soon as possible, striving for an early resumption of the sale of Japanese food in China and contributing to higher sales of Muji.

It is reported that Muji has been operating well in all stores in Japan and other parts of the world. In mainland China, Muji has been selling well in Beijing, Shanghai, Chengdu and Wuhan, many of which have achieved excellent sales results. The store with an area of about 780 square meters opened in 2008 in Xidan, Beijing, is currently the highest sales outlet for Muji in mainland China, with an average monthly sales of around 5 million yuan, reaching 6 million 500 thousand yuan in the highest month and 60 million yuan in annual sales. Now, Beijing Xidan Joy City store has become a "standard store" of Muji in China, and has become a replica master.

Background information

"MUJI", founded in Japan, is meant to be "no trademark, high quality". Although we try our best to downplay brand awareness, the products that follow the unified design concept do not only interpret the brand image of Muji, but also advocate the natural, simple and simple way of life.

In 1980, the world economic growth was in the doldrums, and Japan also experienced a serious energy crisis. Consumers at that time demanded not only good quality but also high price. In this case, the concept of "no brand" was born in Japan. In July 2005, its Shanghai Exclusive shop Officially opened.