Dissemination And Promotion Mode Of Clothing Promotion
Flower car tour
The float parade is a very economical and effective means of communication in the three or four tier market, which can be used to wrap up the delivery trucks of clothing dealers or after-sales service providers.
Clothing dealer
Joint operation.
Along with the pportation of stele liquor, exhibition booth and terminal atmosphere materials, the village population is relatively concentrated on the way. The leaflets are distributed and the atmosphere is built with gas models and tents. Every day a town (village condition allows) can display and sell products on the spot.
Body advertisement
Packaging company after-sales service vehicle, clothing distributor delivery car and after-sales service delivery vehicle.
Car advertisement is made by branch or marketing center without considering the issue cost.
Content: buy one get one, give you a discount!
China bus body
Combine with clothing distributors, carry out auto body sticker on county bus or urban and rural short distance bus, and export "buy one get one, give preferential treatment to you!" or "XXX clothing big discount!"
Outdoor Publishing
Striving for outdoor advertising outlets, temporary advertisements such as banners, huge billboards and billboards can be released in the main sections, squares and shopping malls of the local area. It can be released jointly with local clothing dealers and apportioned on resources.
Output theme: buy one get one, give you a discount!
Bicycle promotion
A group of "XX clothing" T-shirts made by the branch itself.
The marketing center employs a group of students, 5-8 people in a group, concentrating on arranging holiday activities on collective holidays during the holidays, taking a series of slogans and organizing slogans to attract crowds to reach XX clothing.
Clothing promotion
The purpose of rapid dissemination of information.
XX simple knife flag can be inserted in the back of the bicycle, and the sales promotion leaflet will be distributed to the district and market.
Open air film promotion
Making full use of VCD works such as "Gu Dong dialogue", "economic personage Award" and "product / image", the branch or marketing center can also make use of the special video tapes when making clothing promotions with clothing distributors.
The marketing center is connected with local film companies or movie broadcast professionals, and the relevant video tapes should be inserted in the movie theater or in the countryside.
You can also play the subtitles under the movie screen or the screen prompt bar.
Terminal Clothing promotion
In order to cooperate with media dissemination and market promotion activities, communication and promotion activities are quickly touched by terminal retail. During the "Promotion Month", necessary terminal clothing sales promotion resources are invested, clothing sales promotion activities are jointly carried out with merchants, and the sales promotion of terminal XX clothing is increased.
The location of wall advertising input must be selected on the outskirts of the city and the city (the main roads on both sides of the town). Priority should be given to the choice of the National Road, the city (the main roads and the railways along the line), and the wall should be placed in the enclosure (advertising purpose, residential buildings, public buildings, etc.).
It is strictly prohibited to place on the walls of the remote, abandoned walls, toilet walls and pigsty walls.
Regional ministers, product managers, comprehensive support section directors, central directors and business managers should be highly regarded in their minds. They should cooperate closely and act in a unified way. They should do everything possible to reduce resistance and actively promote the implementation of "XX Clothing promotion month" campaign.
The business manager is the terminal.
Extension
The planner and the ultimate executor must plan, organize and implement the communication and promotion activities in the area.
In the early stage of planning and promotion activities, we must be fully proficient in local marketing environment, including network, price, inventory, sales volume, sales structure, competition situation, market logistics order, terminal dissemination, etc., and actively communicate with local clothing distributors, and jointly plan promotional activities with targeted, executable, and high input output ratio, so as to achieve "weekly activities and clothing promotions".
After the end of the activity, do recycling and storage materials, and be good at summarizing, forming a case.
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